Marketing Course


Use these training course materials to teach teams to master marketing skills, understand the marketing process, explore marketing tools and techniques, and product differentiation.

All the training course material you need to teach single-day courses.

Audience: All types of employees.

Get Marketing Training Materials For Your Courses And Workshops.

Starting with the core skills, you can use our training course materials to share key marketing concepts.

Learning Outcomes.

At the end of this marketing training participants will:

  • Be able to identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Be able to achieve the benefits of having an effective marketing process.


Topics Covered.

Here’s what is covered:

1. Introduction to marketing skills

  • Key marketing skills.
  • What is marketing.
  • Core marketing concepts.

2. The marketing environment

  • Factors that demand strategic management skills.
  • The level of control a company has over marketing.
  • The main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • Boston Consulting Group Matrix.
  • Essential aspects like products, prices, and places.
  • Product growth opportunities.
  • The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Selling.
  • The level of sophistication in the market.
  • Competitor analysis.
  • Supporting the market.
  • Identifying what costs will be associated with engaging in a market.

6. Promote the product

  • How to sustain a competitive advantage.
  • Product differentiation.


Order Now And You’ll Receive

Instant access to everything you need.

  • Workbook.
  • Slide Deck.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 15 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.

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