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Interactive slides, workbooks, exercises and guides keep learners engaged from start to finish. Assessments and action plans cement new concepts so knowledge translates to performance on the job.

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Course Objectives

During this course, participants will learn how to:

• Identify the main obstacles.
• Understand the marketing process.
• Understand a range of tools and techniques.
• Explain the benefits of having an effective marketing process.

 

Course Content

1. Introduction to marketing skills

• Discuss great marketing skills.
• Explore what is marketing.
• Present a range of marketing core concepts.

2. The marketing environment

• Discuss the significant factors that demand strategic management skills.
• Examine the level of control a company has over these efforts.
• Discover the main aims of marketing.

3. The Boston Consulting Group Matrix

• Outline the marketing environment.
• Introduce the Boston Consulting Group Matrix.
• Explore products, price, and place.
• Learn how to identify product growth opportunities.
• Highlight the Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

• Dogs – Products with low growth or market share.
• Question marks or problem child – Products in high growth markets with a low market share.
• Stars – Products in high-growth markets with a high market share.
• Cash cows – Products in low-growth markets with a high market share.

4. Products

• Provide a focus on products.

5. Price and place

• Discover where exactly are they going to sell their product.
• Identify hat is the level of sophistication in the market.
• Explore which competitors are already there, and what market share they have.
• Point out how to support the market.
• Establish what costs will be associated with engaging in this market.

6. Promote the product

• Learn how to sustain a competitive advantage.
• Differentiate products from the competition to achieve a competitive advantage.
• Establish how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

 

What You’ll Receive

You will instantly receive a zipped file that contains the following:

• 72 Customizable PowerPoint Slides.
• 40 Page Training Workbook.
• 17 Free Training Games.
• 17 Free Training Icebreakers.
• 12 Practical Training Guides.
• 2 Course Tests.
• Activities/Exercises.
• Reading List.
• Course Advertorial.
• Action Plan.

 

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