Introduction To Marketing Skills For Leaders And Managers

$80.00

Stay prepared and deliver this course using this great training course material on marketing skills.

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SKU: MKT Categories: , Brand:

Building Marketing Skills With Everything You Need To Teach A One-Day Course.

 
Classic training course material and course design merge seamlessly for the ultimate training content on marketing skills garment. Take your courses everywhere by presenting these training course materials.

You can present this marketing skills training material in your courses to improve your participants ability to engage within marketing initiatives.

Whether you’re just starting out or you’ve been in business for years, Oak Innovations’s editable marketing skills training course material can be easily delivered in any business.
 
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Topics Covered.

1. Introduction to marketing skills

  • Key marketing skills.
  • What is marketing.
  • Core marketing concepts.

2. The marketing environment

  • Factors that demand strategic management skills.
  • The level of control a company has over marketing.
  • The main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • Boston Consulting Group Matrix.
  • Essential aspects like products, prices, and places.
  • Product growth opportunities.
  • The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Selling.
  • The level of sophistication in the market.
  • Competitor analysis.
  • Supporting the market.
  • Identifying what costs will be associated with engaging in a market.

6. Promote the product

  • How to sustain a competitive advantage.
  • Product differentiation.

 

Learning Objectives.

Your participants will:

  • Explore the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Examine the benefits of an effective marketing process.

 

What You Get:

  • Slide Deck (77 slides)
  • Course Workbook (40 pages)
  • Training Games
  • Icebreakers
  • Activities And Exercises
  • Training Guides
  • Reading Lists
  • Assessment Tools
  • Marketing Materials
  • Action Plans

 

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