Propel Your Marketing Courses Forward.
The first time people get involved in marketing can be stressful, but it just got easier!
These no-prep marketing skills training course materials for instructors provide a wide variety of training resources and activities perfect for delivering your own training courses.
Want your entire delivery of a marketing skills course planned out for you?
Find everything that you need here!
Just download and go!
These ‘Marketing Training Materials’ cover the basics of marketing and are designed to instruct essential marketing principles to all categories of staff.
This course content will introduce your learners to crucial marketing skills, the marketing environment, products, price, place, and how to promote a product.
This course content will instruct your learners to master marketing skills, understand the marketing process, explore marketing tools and techniques, and differentiate products.
What’s Included. Explore The Highlights.
- Up to 8 hours of easy to deliver training content.
- Instant access to everything you need.
- A before you start guide on how to deliver your course.
- Editable workbook where learners get the detailed content.
- All the slides needed for visual learners.
- 17 versatile training games to encourage greater participation.
- 17 powerful training icebreakers that are quick and easy to use.
- 15 practical training guides to improve the quality of your courses.
- 2 course tests to measure all learning.
- Easy to deliver activities and exercises designed for precise learning.
- Selected reading list to expand learning after the course.
- Editable course advertorial helping you advertize your course.
- Action plan for long-term delivery of learning objectives.
Sample Materials. Take A Closer Look.
We use generic backgrounds so you can rebrand the training course materials as your own.
Topics Covered. Explore The Detail.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing?
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
Objectives. Designed To Make A Difference.
At the end of this training course on marketing skills, your participants will be able to:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
