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Interactive slides, workbooks, exercises and guides keep learners engaged from start to finish. Assessments and action plans cement new concepts so knowledge translates to performance on the job.
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Course Objectives
During this course, participants will learn how to:
- Identify the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Explain the benefits of having an effective marketing process.
Course Content
1. Introduction to marketing skills
- Discuss great marketing skills.
- Explore what is marketing.
- Present a range of marketing core concepts.
2. The marketing environment
- Discuss the significant factors that demand strategic management skills.
- Examine the level of control a company has over these efforts.
- Discover the main aims of marketing.
3. The Boston Consulting Group Matrix
- Outline the marketing environment.
- Introduce the Boston Consulting Group Matrix.
- Explore products, price, and place.
- Learn how to identify product growth opportunities.
- Highlight the Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Provide a focus on products.
5. Price and place
- Discover where exactly are they going to sell their product.
- Identify hat is the level of sophistication in the market.
- Explore which competitors are already there, and what market share they have.
- Point out how to support the market.
- Establish what costs will be associated with engaging in this market.
6. Promote the product
- Learn how to sustain a competitive advantage.
- Differentiate products from the competition to achieve a competitive advantage.
- Establish how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.
What You’ll Receive
You will instantly receive a zipped file that contains the following:
- 72 Customizable PowerPoint Slides.
- 40 Page Training Workbook.
- 17 Free Training Games.
- 17 Free Training Icebreakers.
- 12 Practical Training Guides.
- 2 Course Tests.
- Activities/Exercises.
- Reading List.
- Course Advertorial.
- Action Plan.
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