The most powerful marketing skills training content.

With more editable content of any other training courseware provider.

Key features:

  • Gives you everything you need to deliver this course from start to finish.
  • Removes the need to create any content.
  • A detailed manual reveals extra ideas.
  • Easy-to-follow slides and manuals give learners a better experience.
  • Instant access means you can offer this course today.
  • Captures everything without being complicated to deliver.


Propel your marketing courses forward with Oak Innovation.

These ‘Marketing Training Materials’ cover the basics of marketing and are designed to teach essential marketing principles to all categories of staff.

From this course content, your participants will be introduced to crucial marketing skills, the marketing environment, products, price, place, and how to promote a product.

This course content will teach your participants to master marketing skills, understand the marketing process, explore marketing tools and techniques, and differentiate products.


What’s included?

Imagine how it will feel to get:

  • Up to 8 hours of easy to deliver training content.
  • Instant access to everything you need.
  • A before you start guide on how to deliver your course.
  • Editable workbook where learners get the detailed content.
  • All the slides needed for visual learners.
  • 17 versatile training games to encourage greater participation.
  • 17 powerful training icebreakers that are quick and easy to use.
  • 15 practical training guides to improve the quality of your courses.
  • 2 course tests to measure all learning.
  • Easy to deliver activities and exercises designed for precise learning.
  • Selected reading list to expand learning after the course.
  • Editable course advertorial helping you advertize your course.
  • Action plan for long-term delivery of learning objectives.


Sample materials.

We use generic backgrounds so you can rebrand the training course materials as your own.

Topics covered.

1. Introduction to marketing skills

  • Key marketing skills.
  • What is marketing?
  • Core marketing concepts.

2. The marketing environment

  • Factors that demand strategic management skills.
  • The level of control a company has over marketing.
  • The main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • Boston Consulting Group Matrix.
  • Essential aspects like products, prices, and places.
  • Product growth opportunities.
  • The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Selling.
  • The level of sophistication in the market.
  • Competitor analysis.
  • Supporting the market.
  • Identifying what costs will be associated with engaging in a market.

6. Promote the product

  • How to sustain a competitive advantage.
  • Product differentiation.



Your participants will:

  • Explore the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Examine the benefits of an effective marketing process.