Start Presenting On-Demand Training Course Material On Marketing Skills To Teams And Leaders.
Yes, this training content on marketing skills is what you need.
Our comprehensive training course material empowers instructors and people managers like you to take complete control of their training courses. It provides trainer-made, editable content, customizable slide decks, and the convenience of instant access.
So, say goodbye to the stress and uncertainty of creating training content from scratch!
These marketing skills training course materials for instructors provide training resources and activities perfect for delivering your training courses.
Find everything that you’ve been looking for!
What You Get.
- Built-in workbook (40 pages) for easy delivery of the course.
- An editable slide deck (72 slides) no matter your course.
- Get 17 free training games for easy selection and delivery.
- Save time with 17 free and easy-to-use training icebreakers.
- Quickly access 15 easy-to-understand and practical training guides.
- Offer 2 unparalleled course tests powered to improve learning.
- Easily access intuitive activities and exercises included to ensure the content supports learning.
- Access a reading list that fits into all situations.
- Instantly and effortlessly use the course advertorial with learning objectives included.
- Explore an action plan with built-in questions.
Good To Know.
- You can fully edit fonts, logos and branding (and even edit content) – all easily done.
- Can be used with Microsoft Word, PowerPoint, and PDF.
- One time purchase, no ongoing fees or subscriptions.
- Simple to use and comes with everything you need to get you started.
- Immediately available to you once you’ve placed your order – get started right away.
- More than pays for itself in the time savings you make by purchasing pre-written training content.
- Will immediately increase the range professional courses for your business so you can get back to delivering courses rather than spending your time creating content!
Check out all the other course materials in our shop. They’re designed to offer consistent professional courses to your teams, leaders, and clients.
Propel Your Marketing Courses Forward.
At Oak Innovation, we understand that you might want to customize this course to meet your needs.
As a result, you have the right to edit or customize the course materials as provided. You can also add to the slides, workbooks, and activities to keep them consistent with your existing training materials or combine content across different course titles.
These ‘Marketing Training Materials’ cover the essentials of marketing and are designed to instruct critical marketing principles to all categories of staff.
You can use the course content to introduce your learners to crucial marketing skills, the marketing environment, products, price, place, and how to promote a product.
Delivering this training course material is straightforward. Use the course content to teach your learners to master marketing skills, understand the marketing process, explore marketing tools and techniques, and differentiate products.
Benefits Of This Marketing Skills Training Content.
The marketing skills training program offers the opportunity to develop a solid knowledge base, awareness, and skills required to complete and participate in successful marketing initiatives.
Target Audience.
This program is specifically designed for managers and line staff responsible for marketing in the organization or a business unit.
Trusted By The World’s Leading Companies.
Marketing skills have never looked so easy to develop!
These editable training course materials with workbooks will make your courses pop with ideas and purpose.
Low-prep training course materials are a great way to organize your smaller training room course items that often get forgotten.
Adding these editable training materials will make your courses easily accessible and meaningful!
Top Tip: If you’d like to give the training materials more meaning, why not add company or learner-specific content? That way, they’ll look extra personalized when you deliver the course.
Topics Covered. Explore The Detail.
You can use the content provided to deliver the critical sections of this training course.
1. Introduction to marketing skills
The first part of this training course is straight out of any Marketing Skills 101 book.
It recognizes that your audience will all want to develop excellent marketing skills.
In this section, you should use the content to explore “What is marketing?” Then, present a range of core concepts.
We suggest that you align your personal experiences with the material.
This approach will also provide additional relevance and structure.
Whether you share a simple series of reflections, exciting stories, or detailed industry-specific experiences, storytelling significantly contributes to their learning.
In this section, course participants will:
- Identify critical marketing skills.
- Discuss what marketing is.
- Introduce core marketing concepts.
2. The marketing environment
Here’s the thing. Marketing skills never happen in a vacuum.
And it is vital to consider the role played by the work environment in marketing efforts.
For example, some factors influence the market within which marketing skills are used.
In this section, course participants will:
- Discuss factors that demand strategic management skills.
- Review the level of control a company has over marketing.
- Explore the main aims of marketing.
3. The Boston Consulting Group Matrix
Speaking about marketing skills, one great way to share these core skills is to talk about the passion and purpose needed when truly marketing a product.
To address this passion, we must first understand the mindset behind identifying product growth opportunities.
A helpful way to discuss this analysis with your audience is to consider The Boston Consulting Group’s product portfolio matrix (BCG matrix).
This matrix focuses on long-term strategic planning for products.
The ‘Boston Box’ is essentially an analytical tool for looking at the stage of the lifecycle of products in an organization’s portfolio.
In this section, course participants will:
- Explore the marketing environment.
- Review the Boston Consulting Group Matrix.
- Explore essential aspects like products, prices, and places.
- Outline product growth opportunities.
- Discuss the Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.
The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
It’s important to remember that products need to sell in some marketplace and at a unique price for any company.
Sometimes, we immediately address these concepts with proper planning and analysis. Other times, we need to dig a little deeper.
The content can be used to examine the critical areas of price and place and the barriers to entry within specific markets.
Key takeaways:
- Participants will discuss products.
5. Price and place
In this section, course participants will:
- Discuss selling.
- Explore the level of sophistication in the market.
- Review competitor analysis.
- Explore supporting the market.
- Identify what costs will be associated with engaging in a market.
6. Promote the product
During this part of the course, you should continue reaching out to members of your audience who have experience working within a marketing environment, especially if this experience involves promoting a product.
When it comes to visualizing marketing, the key has two main actions. First, it’s making potential customers aware of your product and its offerings.
Second, it comprises persuading potential customers to purchase your product. Use the content to explore the promotional mix of activities involved in a marketing campaign.
In the final part of the course, use the content to explore how to sustain a competitive advantage.
We’ve learned that differentiating your product from the competition will give you a competitive advantage.
This differentiation can come from the nature of the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.
Key takeaways:
- Participants will explore how to sustain a competitive advantage and discuss product differentiation.
Objectives. Designed To Make A Difference.
At the end of this training course on marketing skills, your participants will be able to:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
