All Your Marketing Training Course Materials Needs In One Download (New)


Oak Innovation’s Marketing Training Course Materials have everything you need to develop your marketing team.

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Interactive slides, workbooks, exercises and guides keep learners engaged from start to finish. Assessments and action plans cement new concepts so knowledge translates to performance on the job.

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Course Objectives

During this course, participants will learn how to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.


Course Content

1. Introduction to marketing skills

  • Discuss great marketing skills.
  • Explore what is marketing.
  • Present a range of marketing core concepts.

2. The marketing environment

  • Discuss the significant factors that demand strategic management skills.
  • Examine the level of control a company has over these efforts.
  • Discover the main aims of marketing.

3. The Boston Consulting Group Matrix

  • Outline the marketing environment.
  • Introduce the Boston Consulting Group Matrix.
  • Explore products, price, and place.
  • Learn how to identify product growth opportunities.
  • Highlight the Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Provide a focus on products.

5. Price and place

  • Discover where exactly are they going to sell their product.
  • Identify hat is the level of sophistication in the market.
  • Explore which competitors are already there, and what market share they have.
  • Point out how to support the market.
  • Establish what costs will be associated with engaging in this market.

6. Promote the product

  • Learn how to sustain a competitive advantage.
  • Differentiate products from the competition to achieve a competitive advantage.
  • Establish how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.


What You’ll Receive

You will instantly receive a zipped file that contains the following:

  • 72 Customizable PowerPoint Slides.
  • 40 Page Training Workbook.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.


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