Unlock Marketing Skills: Ready-To-Use Training Materials To Empower Your Team.
Are these something you’ve gone through?
“Balancing course creation with my other responsibilities leaves me no time to start everything fresh.”
“I’m not sure how to develop my course on marketing skills effectively. I know my content needs to be spot on, but I don’t know how to reach the right audience.”
“Every time I try to break down my topic for my own courses, I end up with too much information and no clear way to organize it. It’s hard to know what to leave out without feeling like I’m missing something important.”
We’ll get you headed in the right direction.
Whether you’re just starting out or you’ve been in business for years, Oak Innovations’s Editable Marketing Skills Training Course Material can be delivered in any of your courses.
Suggested Use: For all course types, especially for HR and training professionals balancing customization needs with tight deadlines. After downloading and/or editing any content, deliver the materials, including the slidedeck and participant manual to your audience. For best results, follow the format covered within the training course materials provided.
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Course Outline.
This course content is divided into six well-structured and easy to deliver modules covering all the aspects of essential marketing skills.
1. Introduction to Marketing Skills – Laying the Foundation for Success
This content will help you equip your participants with a solid understanding of fundamental marketing concepts and essential skills.
Trainer Benefits:
- Confidently introduce core marketing principles with ready-to-use explanations.
- Quickly establish the importance of marketing skills for organizational growth.
- Engage participants from the start with thought-provoking discussions on what marketing is and its role.
Content Includes:
- Definition of Marketing: A clear and concise explanation.
- Identification of Critical Marketing Skills: A comprehensive list to guide learning.
- Core Marketing Concepts: Easy-to-understand explanations of fundamental principles.
2. The marketing environment
This module can be used to discuss the factors influencing strategic marketing decisions, enabling participants to understand the external forces at play.
Trainer Benefits:
- Provide a framework for analyzing the marketing environment.
- Facilitate discussions on the level of control companies have over marketing efforts.
- Clearly articulate the main aims of marketing and their importance.
Content Includes:
- Factors Demanding Strategic Management Skills: An overview of key influences.
- Levels of Company Control: Examining the extent of influence on marketing outcomes.
- Main Aims of Marketing: Defining goals and objectives.
3. The Boston Consulting Group (BCG) Matrix – Strategic Portfolio Analysis
Save time and use this module to introduce the BCG Matrix, a powerful tool for analyzing product lifecycle stages and making informed decisions about product portfolios.
You can use the content to guide your participants through analyzing market sophistication, conducting competitor analysis, and identifying market engagement costs.
Trainer Benefits:
- Deliver a convenient and insightful module on product portfolio management.
- Empower participants to make data-driven decisions about product investments.
- Provide a memorable and engaging learning experience with the BCG Matrix framework.
Content Includes:
- Introduction to the Boston Consulting Group Matrix: Clear explanation and visual representation.
- Product Lifecycle Stages: Detailed descriptions of Dogs, Question Marks, Stars, and Cash Cows.
- Potential Practical Additions: Exercises to analyze real-world product portfolios.
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.
The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products – Defining Value and Differentiation
You can deliver this module to focus on defining and differentiating products in the marketplace.
Trainer Benefits:
- Guide participants in understanding the key attributes of successful products.
Content Includes:
- Product Definition: Understanding core characteristics.
5. Price and Place – Reaching Your Target Market
This material can help participants explore the strategic considerations of pricing and distribution (place) to reach target customers.
Trainer Benefits:
- Equip participants with the knowledge to make informed decisions about pricing strategies.
Content Includes:
- Pricing Strategies: An overview of different approaches and their implications.
- Market Sophistication: Analyzing the level of sophistication in the market.
- Competitor Analysis: Evaluating competitive offerings and strategies.
- Market Support: Identifying necessary resources for market engagement.
- Cost Analysis: Understanding the costs of entering and competing in a market.
6. Promote the Product – Sustaining Competitive Advantage
This module focuses on creating a sustainable competitive advantage through effective promotion and differentiation.
Trainer Benefits:
- Provide participants with actionable strategies for differentiating their products.
- Guide them in developing impactful promotional campaigns.
Content Includes:
- Differentiation Strategies: Exploring various methods for standing out in the market.
- Promotional Activities: Practical techniques for reaching target customers.
- Sustaining Competitive Advantage: Long-term strategies for maintaining market leadership.
Equip Your Learners With The Skills They Need.
Participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
Inside Every Download, You Get:
- Slide Deck (77 slides)
- Course Workbook (40 pages)
- Training Games
- Icebreakers
- Activities And Exercises
- Training Guides
- Reading Lists
- Assessment Tools
- Marketing Materials
- Action Plans
