Data-Driven & Digital Growth Marketing: Mastering Marketing Skills.

Creating a Data-Driven & Digital Growth Marketing Masterclass requires organizing marketing concepts, developing presentation slides, preparing facilitator guidance and designing practical marketing activities.

Start with Oak Innovation’s editable Data-Driven & Digital Growth Marketing materials and concentrate on making the examples and discussions relevant to your participants’ markets and business needs.

Download the course package, tailor the content to your audience and deliver marketing skills training using your own branding.

If marketing training is part of a wider training niches, Sales Skills and Customer Focus Skills are two natural topics to explore next.

Meet Our Customers.

Who Are These Marketing Skills Training Materials For?

These editable Data-Driven & Digital Growth Marketing training resources are designed for:

• Corporate trainers delivering marketing skills development workshops.
• HR and learning and development professionals.
• Independent trainers and training consultants.
• Managers responsible for developing team marketing skills.
• Educators and facilitators delivering marketing development sessions.

The materials can be adapted for different groups, including new managers, supervisors, experienced leaders, emerging leaders, and team members.
 

Learning Objectives.

By the end of your Data-Driven & Digital Growth Marketing Masterclass, your participants will:

• Have a solid understanding of modern marketing concepts and strategies.
• Be able to analyze the marketing environment and apply strategic tools like the BCG Matrix.
• Develop actionable marketing strategies tailored to their organizational context.
• Be equipped to implement learned concepts in real-world scenarios.

 

What’s Covered.

1. Introduction to marketing skills

• Key marketing skills.
• What is marketing.
• Core marketing concepts.

2. The marketing environment

• Factors that demand strategic management skills.
• The level of control a company has over marketing.
• The main aims of marketing.

3. The Boston Consulting Group Matrix

• The marketing environment.
• Boston Consulting Group Matrix.
• Essential aspects like products, prices, and places.
• Product growth opportunities.
• The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

 

• Dogs – Products with low growth or market share.
• Question marks or problem child – Products in high-growth markets with a low market share.
• Stars – Products in high-growth markets with a high market share.
• Cash cows – Products in low-growth markets with a high market share.

4. Products

• Focus on products.

5. Price and place

• Selling.
• The level of sophistication in the market.
• Competitor analysis.
• Supporting the market.
• Identifying what costs will be associated with engaging in a market.

6. Promote the product

• How to sustain a competitive advantage.
• Product differentiation.

 

Free Course Preview.

We intentionally use generic backgrounds and titles, so you can easily rebrand and customize everything as your own.

 

Who Will Benefit From This Training?

This Data-Driven & Digital Growth Marketing training is designed for:

• New marketing professionals who want to build a practical understanding of marketing principles and activities.
• Small business owners responsible for promoting products and services to potential customers.
• Sales professionals seeking to understand how marketing supports customer acquisition and business growth.
• Marketing coordinators who want to improve campaign planning, audience targeting, and promotional activities.
• Business development professionals interested in identifying market opportunities and understanding customer needs.
• Managers responsible for contributing to marketing strategies, evaluating campaigns, and supporting business objectives.

 

No subscriptions. No recurring fees. No attribution required.

Get Instant Access

 

Frequently Asked Questions.

Who can benefit from Marketing Fundamentals training?

For business owners, managers, marketing teams and non-marketing professionals who want to understand how marketing supports growth.

What marketing skills will participants learn?

Explore customer understanding, market analysis, product positioning and marketing strategy to make more informed decisions.

How can marketing help a business grow?

Effective marketing can attract customers, build awareness and strengthen loyalty while supporting long-term business goals.

What is included in the training materials?

Includes slides, an instructor guide, a participant workbook and practical marketing activities, with case studies and discussion exercises.

Can I adapt the course to my business?

Yes. customize branding, business examples, terminology and activities to suit your audience.

What Trainers Say.

★★★★★ “1,000% impressed… Best material I’ve seen, and the price is outstanding.” – Loretta Thirtyacre, COUNTRY Insurance.

★★★★★ “Great value for money — trainers’ notes, slide pack, and delegate workbook all included.” – Pauline Weddell.

★★★★★ “Saved coaches countless hours of program development time for a once-off cost.” – Sylva K. Leduc, SAGE Leaders.

★★★★★ “Purchased the full suite years ago and still refer back—professional and full of info.” – Christy Crump, Crump & Associates.

 

Get Instant Access

72 editable slides • 46-page instructor guide • 39-page workbook • 17 activities • Instant download • Use forever

 

Meet Our Customers.

 

Explore More Courses.