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Are you looking for ways to add a CRM course to your training toolbox?
The instantly accessible, engaging, interactive, no-prep training course materials are a great resource for helping your learners develop customer relationship skills throughout the year with both internal and external customers.
These course materials are fully editable and target a variety of skills.
This customer relationship management (CRM) skills training course material for leaders or employees helps learners understand CRM aspects and manage relationships well.
Learners will discover that Customer Relationship Management (CRM) is a comprehensive course that explores the importance of customer relationships, the components of CRM, the various types of customers, and the different ways an employee can affect CRM.
You can use the content to instruct teams on CRM fundamentals like strategy, data management and segmentation.
Your learners will develop practical skills, such as establishing rapport, meeting needs, creating positive customer experiences, and understanding the factors that can cause customer relationships to fail.
The CRM course materials will meet the needs of learners new to working with customers.
The training content is straightforward to deliver — upload your logo, add any company-specific details (such as a company name and examples), determine your target audience, and start running your courses on CRM skills today.
What’s Included. Explore The Highlights.
- Up to 8 hours of easy to deliver training content.
- Instant access to everything you need.
- A before you start guide on how to deliver your course.
- Editable workbook where learners get the detailed content.
- Easy to follow instructor manual so you don’t miss anything.
- All the slides needed for visual learners.
- 17 versatile training games to encourage greater participation.
- 17 powerful training icebreakers that are quick and easy to use.
- 15 practical training guides to improve the quality of your courses.
- 2 course tests to measure all learning.
- Easy to deliver activities and exercises designed for precise learning.
- Selected reading list to expand learning after the course.
- Editable course advertorial helping you advertize your course.
- Action plan for long-term delivery of learning objectives.
Topics Covered. Explore The Highlights.
1. Introduction to CRM (Customer Relationship Management)
- Basic principles and applications of CRM.
- How CRM systems can be introduced within organizations.
- How CRM is both a product and a process.
- The most effective ways to deliver CRM systems.
2. What is customer service?
- Why we need customers.
- What customers want.
- The concept of integration.
3. What is the impact of CRM on the organization?
- What are the competencies required for an effective CRM process?
3. Customer perspectives
- Perspectives on selling within CRM environments.
- How CRM practice fits within companies.
4. Understanding a customer-focused solution
- How to manage customers and CRM systems.
- Quality management skills.
- Standards and continuous improvement.
- The relationship between the QCT link and CRM as a business process.
- The impact of CRM failure on companies.
Objectives. Designed To Make A Difference.
At the end of this training course on CRM skills, your participants will be able to:
- Understand the importance of customer relationships.
- Understand the components of CRM.
- Explore the factors that can cause customer relationships to fail.
- Understand how employees can affect CRM.
- Examine how to develop a customer-centred approach.
- Understand various types of customers.
- Explore potential impacts on business.
