Overview Of CRM Skills For Leaders And Managers

$80.00

Take the hassle from creating your CRM Skills Courses.

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  • No prep required.

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Explore CRM Essentials With Everything You Need To Teach A One-Day Course On CRM Skills.

Oak Innovation’s CRM Skills Training Course Material is a multi-use, editable training solution packed with an engaging slide deck, customizable workbook, instructor manual, and carefully designed features.

You can use these CRM Skills training course materials to provide your participants with the customer relationship management skills and awareness required to manage effective and essential relationships that get results.

You can use the content to guide your participants on how to use CRM Skills with impact.
 
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Topics Covered.

Here’s what is covered in this CRM skills training course:

1. Introduction to CRM (customer relationship management)

  • Basic principles and applications of CRM.
  • How CRM systems can be introduced within organizations.
  • How CRM is both a product and a process.
  • The most effective ways to deliver CRM systems.

2. What is customer service?

  • Why we need customers.
  • What customers want.
  • The concept of integration.

3. What is the impact of CRM on the organization

  • What are the competencies required for an effective CRM process.

4. Customer perspectives

  • Perspectives on selling within CRM environments.
  • How CRM practice fits within companies.

5. Understanding a customer-focused solution

  • How to manage customers and CRM systems.
  • Quality management skills.
  • Standards and continuous improvement.
  • The relationship between the QCT link and CRM as a business process.
  • The impact of CRM failure on companies.

 

Learning Objectives.

Your participants will:

  • Understand the importance of customer relationships.
  • Understand the components of CRM.
  • Explore the factors that can cause customer relationships to fail.
  • Understand how employees can affect CRM.
  • Examine how to develop a customer-centred approach.
  • Understand various types of customers.
  • Explore potential impacts on business.

 

What You Get:

  • Slide Deck (83 slides)
  • Course Workbook (58 pages)
  • Training Guides
  • Training Games
  • Icebreakers
  • Activities And Exercises
  • Training Guides
  • Reading Lists
  • Assessment Tools
  • Marketing Materials
  • Action Plans

 
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