Connect With Learners Using The Best Selling Workshop Pack On Marketing Skills.
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Unlock the potential of your team with Oak Innovationโs Marketing Skills Workshop Pack โ designed to save you time while delivering proven, professional content trusted by leading brands worldwide.
This fully editable and customizable workshop material empowers you to engage participants with practical marketing skills that make an immediate impact.
Whether launching a new training or refreshing existing programs, you gain instant access to a comprehensive package including instructor manuals, slide decks, workbooks, activities, and assessment toolsโeverything you need to facilitate dynamic, results-driven marketing workshops with ease and confidence.
Elevate your training and equip your participants to master key marketing concepts, strategies, and tools that drive real business success right away.
Now you can use this editable workshop pack to facilitate a workshop on marketing skills
Why Choose To Facilitate Oak Innovationโs Workshop Pack On Marketing Skills?
- Save Time & Effort: Instantly access professional, editable content โ no need to spend hours researching or designing slides.
- Proven & Trusted: Used by leading brands worldwide, our workshop materials are designed for real-world business success.
- Fully Customizable: Tailor every element to your audience or brand, ensuring your training is always relevant and engaging.
- Immediate Impact: Equip your participants with practical marketing skills they can apply right away.
Trusted By Leading Brands.
Whether youโre launching a new workshop or refreshing your current workshop, Oak Innovationโs Marketing Workshop Packs make it easy to facilitate professional, results-driven marketing skills workshops โ every time.
Topics Covered.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing.
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Groupโs product portfolio matrix (BCG matrix).
Note: The โBoston Boxโ is essentially an analytical tool for looking at the lifecycle stages of products in an organizationโs portfolio. The four quadrants introduced are:
- Dogsย โ Products with low growth or market share.
- Question marks or problem childย โ Products in high-growth markets with a low market share.
- Starsย โ Products in high-growth markets with a high market share.
- Cashย cowsย โ Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
Learning Objectives.
Your participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
What You Get:
- Instructor Manual [UPDATED]
- Slide Deck (77 slides)
- Course Workbook (40 pages)
- Training Games
- Icebreakers
- Activities And Exercises
- Training Guides
- Reading Lists
- Assessment Tools
- Marketing Materials
- Action Plans