Help Business Professionals Become More Present And Productive With Everything You Need To Teach A One-Day Course On Sales Skills.
You can present these sales training course materials to develop the sales skills of supervisors, team leaders, managers, and sales professionals.
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Learning Objectives.
Your participants will:
- Examine the main obstacles that can block sales.
- Understand that the nature of selling is viewed as a process.
- Understand a range of sales training techniques.
- Explore techniques to build an effective sales process.
- Understand how to deliver better sales results.
Topics Covered.
1. Selling
- Selling professional services.
- Why people don’t buy.
2. The selling equation
- The selling equation: Activity x Skill x Attitude = Results
3. First impressions
- Managing first impressions.
- How to influence buying decisions.
4. Stages of a sales call
- The stages of the sales call – (opening, presentation, closing, and departure).
- AIDA Formula.
- The role of presentation skills.
- Believability.
5. Communication skills
- Getting information.
- Questioning skills.
- Powerful words for questions.
- The pitfalls in questioning.
- Listening skills.
- Active listening skills.
6. Client expectations
- How to best manage client expectations.
7. Documents
- The client’s record card.
- How to craft a proposal.
- Buying signals and the role of price.
8. How to close the sale
- Effective closing techniques.
- The critical role of non-verbal communication.
- The use of eye contact, personal space, and how not to lose a sale.
What You Get:
- Slide Deck (106 slides)
- Course Workbook (71 pages)
- Activities And Exercises
- Training Guides
- Reading Lists
- Assessment Tools
- Ready-to-Use Marketing Materials
- Action Plans
