Sales Skills


You can use these instructional materials to present your own training courses on sales skills.

Instantly download:

  • 106 Customizable PowerPoint Slides.
  • A 79 Page Participant Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.


Have you noticed how long it takes to develop instructional materials on sales skills?

And, if you struggle with developing training content you won’t be surprised to hear that many professionals abandon their efforts.

In fact, several studies by the Association for Talent Development many people abandon their course development due to lack of resources.

I want to get you to your goal fast.

And I want to keep you laser-focused on delivering your sales training courses.

The good news is that it’s now possible for you to use these instructional materials to explore with your delegates the range of obstacles that can block sales.

You can provide your delegates with an introduction to how to view selling as a process. And, you can also share how to maximize sales.

Next, you can use the content provided to highlight a range of sales techniques.

And, you can use the instructional materials to explore how to build an effective sales process that delivers improved sales results.


Let’s explore what you will get.

Top Companies, Trust Oak Innovation

Target Audience

This sales skills training course will target the needs of:

  • Line staff and team members that wish to develop a greater sense of control, and improved self-esteem, motivation, and purpose within the organization.
  • Line staff and team members seeking to develop greater sales skills.
  • Managers looking to further develop their leadership skills by understanding how to promote and support sales within their teams.
  • Human resources professionals charged with promoting sales skills in the workforce.

Learning Objectives

At the end of this training course, your delegates will be able to:

  • Identify the main obstacles that can block sales.
  • Understand the nature of selling viewed as a process.
  • Understand a range of sales techniques.
  • Use these techniques to build an effective sales process.
  • Deliver better sales results.

Course Overview

The training course is divided into 8 key sections.

1. Selling
Selling is the focus of this introductory section.

In this opening section, you can use the training manual to discuss the concept of selling professional services. And, you can use the instructional materials to explore the reasons why people don’t buy.

2. The selling equation
Next, you can use the slide deck provided to highlight the selling equation.

Activity x Skill x Attitude = Results

In this equation, activity relates to the number of clients visited and the number of proposals generated.

Skill, on the other hand, is the ability to convert proposals to sales.

Attitude is the professional and enthusiastic approach that is applied. And results are the number of sales generated.

3. Managing first impressions
Managing first impressions in sales environments is crucial.

In this section, you can use the instructional materials to:

  • Discuss the critical role of managing first impressions.
  • Explore how to influence buying decisions.

4. Stages of a sales call
Next, you can use the content provided to share that a typical sales call has four identifiable stages.

For instance:

  • The opening.
  • The presentation.
  • The closing.
  • The departure.

And, you can use the instructional materials to:

  • Discuss the stages of the sales call.
  • Highlight the AIDA Formula. To illustrate, the sales agent gains the attention of the customer. Then build the customer’s interest in the product available. Next, create a desire for the service. And, lastly move to get the customer to take action and buy the product.
  • Explore presentation skills.
  • Discuss the concept of believability. This involves using specific action-oriented and results-oriented statements to build a customer-focused solution.

5. Communication skills
Sales are profoundly influenced by effective communication.

In this section, you can use the instructional materials provided to explore these core sales skills.

For instance:

  • Getting information.
  • Questioning skills.
  • Powerful words for questions.
  • Pitfalls in questioning
  • Listening skills.
  • Active listening.

6. Client expectations
Next, you can use the training manual in this section to explore this critical skill of managing client expectations.

7. Documents
The importance of documents and data is crucial.

And, successful sales companies possess proven efficiencies in terms of the creation, management, and use of documents to meet the demands of customers.

In this section, you can use the instructional materials to:

  • Outline the client record card.
  • Explore how to craft a proposal.
  • Discuss buying signals and the role of price.

8. How to close the sale
Being able to close a sale is critical.

In fact, the capacity to close a sale is considered one of the top skills of successful salespeople.

In this section, you can use the instructional materials provided to share examples of buying signals that happen when the customer:

  • Asks for the price.
  • Asks for more details.
  • Starts to calculate numbers.
  • Asks about availability or start dates.
  • They show sudden friendliness.

And, you can:

  • Explore effective closing techniques.
  • Examine the critical role of non-verbal communication.
  • Discuss aspects like the use of eye contact, personal space, and how not to lose a sale.

The Benefits:

  • Prioritize your time with instantly available content.
  • Automatically saves you time to focus on delivery.
  • Provides a single source of content for your training courses.
  • Removes the need to develop slide decks, manuals, guides, etc.
  • Eliminates the need to hunt for content on the internet.
  • Highlights training courses you may otherwise have not considered.
  • Offers a seamless jump from an identified need to course delivery.
  • Scales your delivery options with customizable content that can be rebranded.
  • Proven ROI from incredible prices.

What You Get:

  • 106 Customizable PowerPoint Slides.
  • 79 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.

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11 reviews on
Nicole Harris
Nicole Harris
I had the opportunity to thoroughly review the training content and I am extremely pleased with the structure, training material and learning objectives. The quality of the content is Excellent!
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Darryl Treadwell
Darryl Treadwell
Oak Innovation's product are extremely well designed and contain additional information, reading materials, and resources that add great value to their already valuable products. The staff is helpful, knowledgeable, professional, engaging, and very responsive. These courses will provide a solid foundation for your training needs.
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Christy Crump
Christy Crump
I purchased the full offering of training programs from Oak Innovation a few years ago. I still refer back to the trainings after all these years. Their trainings are professional, organized, and full of pertinent information.
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Richard Whelan
Richard Whelan
The training materials are comprehensive, professional, to the point and great value. Together with handbooks are a great resource which saves so much time as a training provider. I have been using Oak for nearly 20 years. Thanks to the team at Oak Innovation
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Jeffrey Buller
Jeffrey Buller
As someone who’s been involved in training for more than twenty years, I’ve never known a resource that’s as consistently valuable as Oak. I’m always amazed at their willingness to provide purchasers of their complete range of presentations regular updates and new training packages at no additional cost. That makes my purchase become more valuable all the time. And their speed in responding to questions is phenomenal. One of the sessions I often provide is a Training the Trainers workshop. In it, the very first resource I encourage people to purchase is the library of resources from Oak. These packages have made my job infinitely easier, and I recommend them to anyone who’s looking for the highest quality in training materials. Jeffrey L. Buller, Senior Partner at ATLAS Leadership Training
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GK Lim
GK Lim
“During the early days of HRD Gateway, a 40,000-member international NGO dedicated to excellence in HRD/HRM, I got to know Des Fitzgerald (Oak Innovation) and his courseware. I become one of his early customers. I had clients in Asia who wanted training in certain areas. Instead of searching through the net for material, I logged onto his site, found what I wanted, bought his programs, and customized them to suit my clients requirements. The process saved me much time. Later, I bought the Oak full set of courses. Over the years, I saw Oak grow from a small operation to what it is today. That takes dedication and focus. Because they allowed me to download updates and new versions of the courseware, I found I did not have to go to another provider for my raw material." GK Lim President, HRD Gateway International
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Stephen Fraundorfer
Stephen Fraundorfer
WOW!!! An extremely thorough program. Covered the subject from beginning to end.
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Rey Carr
Rey Carr
Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical and easy to use. And they stand behind every product with personal service."
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Tom Heck
Tom Heck
I've developed an alliance with Oak -- a company that has developed a wide assortment of training "modules" that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles. Tom Heck, President, International Association of Teamwork Facilitators
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John Paul
John Paul
“It is excellent - covers all of the important aspects and explains the topics in a very easy to understand format. The entire training is nice looking, professionally prepared and very participant friendly. You do an outstanding job of creating training modules that are practical and easily adapted to most training sessions." John Paul, Partner Association Works
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