Sales Training


This sales training can be used by trainers and business managers to run workshops on sales skills. The training material is 100% customizable and instantly available.

Your perfect solution to virtually any delivery opportunity: full-day corporate courses, one-to-one coaching sessions, team training workshops, ongoing professional development sessions, and so much more.

Why you will love this product:

  • Product: Instantly Available.
  • Customization: Fully Editable.
  • Branding: Rebrand As Your Own.
  • Audience: Suitable For All Employees.
  • Duration: Full Day.
  • Experience: No Experience Required.

SKU: SPS Categories: ,

Sales Training

The biggest challenge facing all industries over the next few years is the need to generate more sales within a backdrop of new world markets and customers bases that have higher expectations around aspects like value and quality.

This sales training from Oak Innovation addresses the need for practical, effective, and efficient sales-oriented staff to deliver more opportunities to sell within companies

Oak Innovation’s pre-written sales training is a customizable solution that will give you all the content that you’ll need to present this course as your own.

Top Companies, Trust Oak Innovation

Course Description

We are all exposed to opportunities to sell more in all areas of our life — selling products or services online, dealing with potential customers in person, and even exploring sales opportunities in new markets. As a result, knowing about selling is not just a skill needed by managers, it is beneficial for everyone within a team and across an organization.

This sales training, with new materials, will explore the range of obstacles that can block sales. Through hands-on exercises and examples, the training will provide learners with an introduction to how to view selling as a process and also how to maximize sales. This highly actionable training highlights a range of sales techniques that can be easily employed within a variety of situations.

Through engaging training material, discussion, and exercises, learners will be able to use these techniques to build an effective sales process that delivers improved sales results.

This sales training course equips line staff, team leaders, and managers with the skills, strategies, and awareness needed to expand their sales skills and to guarantee that their organization sells more effectively.

Learning Objectives

At the end of this training, participants will be able to:

  • Identify the main obstacles that can block sales.
  • Understand the nature of selling viewed as a process.
  • Understand a range of sales techniques.
  • Use these techniques to build an effective sales process.
  • Deliver better sales results.

Course Overview

The course is divided into 8 key sections.

1. Selling
Selling can be confusing and overwhelming for some staff, but this training will help. If attendees are new to selling and are nervous about what selling is like, this course is for them. Equally, if course attendees are existing sales staff and curious about what best practices are like, this course is also for them.

Everyone is now on the same page – selling is the focus of this introductory section. The training will discuss the concept of selling professional services and explore the reasons why people don’t buy.

2. The selling equation
As sales opportunities get increasingly complex and competitive, the need to understand “the selling equation” has become more critical. Whether an audience is new to selling or trying to improve their sales efficiency and output, they’re going to find this course extremely helpful. In this section, the training will highlight the selling equation.

Activity x Skill x Attitude = Results

Here, activity relates to the number of clients visited and the number of proposals generated.

Skill, on the other hand, is the ability to convert proposals to sales.

Attitude is the professional and enthusiastic approach that is applied. And results are the number of sales generated.

3. Managing first impressions
This training allows audience members to advance their sales skills while increasing their confidence to sell more

In addition, the focus on managing first impressions will help an audience to enhance their career opportunities and also sell more.

The section of the training will:

  • Discuss the critical role of managing first impressions.
  • Explore how to influence buying decisions.

4. Stages of a sales call
The typical sales call has four identifiable stages. These are:

  • The opening.
  • The presentation.
  • The closing.
  • The departure.

From the largest sales targets to the smallest, there is an increased desire to discover how to sell over the phone.

The training will:

  • Discuss the stages of the sales call.
  • Highlight the AIDA Formula. Here, the person that wants to convert a sale will gain the attention of the customer; they then build the customer’s interest in the service available to create a desire for the service and then move to get the customer to take action and buy the service.
  • Explore presentation skills.
  • Discuss the concept of believability. This involves using specific action-oriented and results-oriented statements to build a customer-focused solution.

5. Communication skills
There is indeed no question that selling is profoundly influenced by effective communication. The training provided explores these core sales skills:

  • Getting information.
  • Questioning skills.
  • Powerful words for questions.
  • Pitfalls in questioning
  • Listening skills.
  • Active listening.

6. Client expectations
In today’s world, everything around us is changing and client expectations are no exception

At Oak Innovation, we find that a lot of people new to sales can overestimate their ability to gauge client expectations. This section explores this critical skill.

7. Documents
In business, just as in some other areas of life, the importance of documents and data still prevails. And, the success of sales companies has a lot to do with proven efficiencies in terms of the creation, management, and use of documents to meet the demands of customers.

This section will:

  • Outline the client record card.
  • Explore how to craft a proposal.
  • Discuss buying signals and the role of price.

8. How to close the sale
Being able to close a sale is critical. In fact, the capacity to close a sale is considered one of the top skills of successful salespeople.

Examples of buying signals happen when the client:

  • Asks for the price.
  • Asks for more details.
  • Starts to calculate numbers.
  • Asks about availability or start dates.
  • They show sudden friendliness.

In this final section, the training will:

  • Explore effective closing techniques.
  • Examine the critical role of non-verbal communication.
  • Discuss aspects like the use of eye contact, personal space, and how not to lose a sale.

Who Needs Effective Sales Skills?

  • Senior management that wants to strengthen their relationships with staff.
  • Managers, supervisors, and team leaders need sales skills to lead, manage and motivate their teams.
  • Administrative, support staff, and line staff that needs sales skills to maximize their engagement and participation within the organization.
  • HR professionals need sales skills to meet the needs of the departments that they support.
  • Project managers need sales skills to create more engagement and collaboration with their teams.
  • Organizational development professionals need sales skills to secure relationships and participation from all functions within the organization.
  • Consultants and independent contractors who are being asked to play a role in organizational initiatives.

What You Get

  • A 79 Page Participant Manual
  • 106 Customizable PowerPoint Slides
  • Training Games And Training Icebreakers
  • A Course Advertorial
  • Eight Pre-written Expert Training Guides
  • Customizable Exercises And Tests
  • Further Reading Lists

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Sales Training Course Materials
Sales Training