Do You Want To Equip Leaders and Teams With The Marketing Skills That Matter Most?
Hey friend —
If you’ve ever faced the blank slide deck at midnight, the “should we post this?” campaign panic, or the know-you’re-doing-great-but-your-marketing-isn’t-landing yet… you’re not alone.
Marketing isn’t just about pretty graphics or clever slogans — it’s about truly connecting with your audience, speaking to their needs, and creating moments where they say, “Yes, this is for me.”
And as a trainer or facilitator, you deserve materials just as connected, polished, and ready to use.
That’s exactly why we created this pack.
You got this.
Get The Marketing Skills Trainer Toolkit Now
The Brands Our Material Support.
Success Stories.
Helping people everywhere grow, lead, and build the future. For over three decades, Oak Innovation has been turning fresh ideas into lasting impact.
Betsy Pickren of Exceleration Partners was so impressed that they bought the entire suite! Oak Innovation’s programs set a new standard for professional training.
Peter Follett of Human Capital loves the variety. Oak Innovation’s techniques are fresh, compelling, and keep participants truly engaged.
Straightforward, relevant, and easy to apply to everyday workplace challenges — that’s why Mathangani Pristine of Management Solutions Ltd. keep using Oak Innovation.
How To Deliver Successful Courses On Marketing Skills.
Imagine walking into your next workshop feeling fully prepared, confident, and in control.
That’s not “maybe” — it’s the reality when you use the right materials.
Make your decision today.
Choose to deliver marketing training that isn’t just another session, but a session that moves the needle.
This is something we frequently hear is valued by clients looking for leadership training materials.
When you deliver this trainer pack, your participants will:
- Grasp the real essence of marketing — what it is, why it matters, and how it fuels everything from brand growth to business impact.
- Break down the marketing environment — understanding research, audience insights, competitors, and how to build strategies that actually connect.
- Learn how to create campaigns that go far beyond “just another post” — campaigns that spark engagement, inspire action, and build loyalty that lasts.
And you? You’ll walk into your training session confident, clear, and ready — because you’ll have the tools and the process, not just hope.
Facilitate Marketing Training Without Starting From Scratch.
Believing “more content from scratch means more results” is the surest way to stall your growth.
We also know how frustrating it is to spend hours creating training content from scratch.
Now, imagine your next training not just as a slideshow, but as a performance shift.
Our ready-to-go workshop pack gives you everything you need:
- Instructor manuals.
- Slide decks.
- Workbooks.
- Interactive activities.
- Assessment tools.
Whether you’re running a brand-new session or refreshing an existing program, you’ll have the confidence to deliver dynamic, results-driven marketing training — without the stress of planning every detail yourself.
Get The Marketing Skills Trainer Toolkit Now
And, As Bonuses (value $588), You’ll:
- Get access to a template collection of 14 done-for-you tips, games, icebreakers, and more that you can plug into every single area of your training courses. Need a practical training game? Get to know you icebreakers? Training tips for almost any training experience? We’ve got you (Value $99).
- Unlock 16 ready-to-use trainer forms: Template contracts, budgets, assessments & more to help you organize your entire training administration (Value $99).
- Access 16 coaching & mentoring forms on-demand that you can plug into your direct or indirect coaching and mentoring initiatives, including agreements, record sheets & more (Value $195).
- Unlock the resilient team workshop pack that has never been available anywhere else — an exclusive 4-session program for your life, your business, and your sessions (Value $195).
Who It’s For.
You’ll love this if you’re:
- A corporate trainer or HR professional who wants proven, ready-to-run content that saves prep time and lands with impact.
- A consultant or coach who helps teams or clients uncover blind spots and improve performance.
- An entrepreneur or small business owner who’s ready to streamline operations, strengthen decision-making, and build systems that scale.
- A creator or educator who thrives on clarity and wants to deliver workshops that inspire insight and action.
- A leader or manager who wants to bring more accountability, structure, and forward momentum to their team.
If you built this workshop from scratch — researching marketing strategy, designing slides, writing participant guides, creating activity sheets — you’d likely invest 20–30 hours of prep (plus designer/print cost).
This fully built, editable pack gives you everything you need today for $97 with lifetime reuse.
Unlock The Marketing Skills Toolkit & Train Your Team Today
Topics Covered.
Introduction – The first part of this training course is straight out of any marketing skills 101 book. It recognizes that your audience will all want to develop great marketing skills.
In this section, you should use the content provided to explore “what is marketing?” Then, present a range of core concepts.
We suggest that you align your personal experiences with the material.
The marketing environment – Here’s the thing. Marketing skills never happen in a vacuum. And, it is vital to consider the role played by the work environment on marketing efforts.
For example, some factors will influence the market within which marketing skills get used.
To illustrate marketing is composed of and influenced by many entities such as:
- Governments
- Socio-cultural aspects
- Economics
- Competitors
- Suppliers
- Customers
- Employees
- Technology
The Boston Consulting Group Matrix – Speaking about marketing skills, one great way to share these core skills is to talk about the passion and purpose needed when truly marketing a product.
To address this passion, we need first to understand the mindset behind identifying product growth opportunities.
A helpful way to discuss this form of analysis with your audience is to consider The Boston Consulting group’s product portfolio matrix (BCG matrix).
This matrix focuses on long-term strategic planning for products.
The ‘Boston Box’ is essentially an analytical tool for looking at the stage of the lifecycle of products in an organization’s portfolio. The four quadrants are:
- Dogs – Products with low growth or market share
- Question marks or problem child – Products in high growth markets with a low market share
- Stars – Products in high growth markets with a high market share
- Cash cows – Products in low growth markets with a high market share
- Products – Knowing that a company must continually ensure that new products are coming on stream is a must for anyone in your audience that wants to develop their marketing skills.
Well, here’s a secret: You should always ensure that your audience feels that you understand where they may be coming from. Your audience will want to hear about your reflections.
So, don’t be afraid to share your experiences or industry-specific reference points to embed learning further.
Price and place – It’s important to remember that products need to sell in some marketplace and a unique price for any company.
Sometimes we immediately address these concepts with proper planning and analysis. Other times, we need to dig a little deeper.
Examine the critical areas of price and place. And the barriers to entry within specific markets.
For example, from a marketing perspective, prices typically are set by the following steps:
- Consumer analysis
- Channel analysis
- Competitor pricing analysis
- Economic-capacity analysis
- Pricing objectives
Not every marketplace will be attractive. This point is essential.
To be clear, you need to use the content to help your audience to answer some critical questions.
For example, where exactly are you going to sell your product? What is the level of sophistication in the market?
Which competitors are already there, and what market share do they have? How will you support your market?
What costs will be associated with engaging in this market?
Helping your audience to answer these questions won’t just improve their marketing skills, it will also set the foundation for all future learning.
So when it comes to the content, firmly register that marketing skills require a considerable understanding of business dynamics.
Promoting the product – During this part of the course, you should continue reaching out to any members of your audience that experience working within a marketing environment – especially if this experience involves promoting a product.
The key, when it comes to visualizing what marketing looks like, has two main actions.
First, it’s the process of making potential customers aware of your product and what it offers.
And, second, it comprises of persuading potential customers to purchase your product. Use the content to explore the promotional mix of activities involved in a marketing campaign.
You can use the content to encourage your audience to consider the following questions:
- Who are the targets?
- Where are they located?
- What is their level of knowledge?
- What message do you want to get through?
- How will you measure the success of the promotional activity?
- What budget do you have to resource the promotional activity?
In the final part of the course, use the content to explore how to sustain a competitive advantage.
We’ve learned that being able to differentiate your product from those of the competition will achieve a level of competitive advantage.
This differentiation can come from the nature of the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.
You’ll Walk Away With.
Ready to step into the training room confidently with your team? Let’s make this your moment.
We’ll walk alongside you so you don’t need to do it alone.
