Marketing Skills


This marketing skills training material can be used by trainers and business managers to run workshops on marketing skills. The training material is 100% customizable and instantly available.

  • Download: Instantly Available
  • Customization: Fully Editable
  • Branding: Rebrand As Your Own
  • Audience: Suitable For All Employees
  • Duration: Full Day
  • Experience: No Experience Required

SKU: MKT Category:

Future Proof Your Marketing Skills Training Courses

Customizable training material is the essential ingredient for a successful marketing skills training course. And, Oak Innovation provides the most flexible off-the-shelf and customizable training material that you can use to instruct your learners about marketing skills.

Make Your Courses Possible In Minutes

Stop wasting time on creating training material on marketing skills from scratch. Customize the content as easily as adding your own logo. Instantly download all the required slide decks, manuals, guides, exercises, and all other content in one place.

Present Your Courses With Ease

Benefit from this practical training material that you’ll instantly feel comfortable with. Training material with ready-to-present content brings you everything you need to deliver your own training courses.

Localize Your Course Without Losing Control

Add or even remove anything from the content provided with ease. Mix the content into different versions to allow you to present targeted courses to various different learners.

Share Content With Your Learners

Showing your learners the right content at the right time can be the key to increasing their performance. Built specifically for business managers and corporate training professionals, Oak Innovation provides everything you need to present, and apply content across your skills courses.

Present Your Courses In A Smart Way

Comfortably expand your delivery into new types of courses with this pre-written training material. Save time and effort with instantly downloadable content. And, gain control over all course development projects.

Finally, Training Material That Will Benefit Your Learners

From the training material, your learners will be able to identify the main obstacles to the marketing process.

They will also understand a range of marketing tools and techniques. And, they will learn about the benefits of having an effective marketing process.

This course is suitable for all categories of employees and the training material is trusted by global brands around the world.

What’s Included?

  • A 34 Page Participant Manual
  • 72 Customizable PowerPoint Slides
  • Training Games And Training Icebreakers
  • A Course Advertorial
  • Eight Pre-written Expert Training Guides
  • Customizable Exercises And Tests
  • Further Reading Lists

Learning Objectives

At the end of this training course your participants will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

What’s Covered?

In this course, course participants will learn about the marketing environment, the Boston Consulting Group Matrix, and will focus on products, price, and place.

These are the 6 key sections of this training course.

1. Marketing skills
The training material focuses on:

  • Developing great marketing skills.
  • Exploring “what is marketing?”
  • Presenting a range of marketing core concepts.

2. The marketing environment
This training material demonstrates the role played by the work environment.

To illustrate, marketing is composed of and influenced by, many areas such as:

  1. Governments.
  2. Socio-cultural aspects.
  3. Economics.
  4. Competitors.
  5. Suppliers.
  6. Customers.
  7. Employees.
  8. Technology.

The training material will:

3. The Boston Consulting Group Matrix
The training material in this section will:

  • Discuss how to identify product growth opportunities.
  • Focus on the Boston Consulting group’s product portfolio matrix (BCG matrix). This matrix focuses on long-term strategic planning for products.

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.

The four quadrants introduced are:

  1. Dogs – Products with low growth or market share.
  2. Question marks or problem child – Products in high growth markets with a low market share.
  3. Stars – Products in high-growth markets with a high market share.
  4. Cash cows – Products in low growth markets with a high market share.

4. Products
This section focuses on products.

5. Price and place
It’s important to remember that products need to sell within marketplaces.

And, as such, they require a unique price for any company.

To illustrate, from a marketing perspective, prices typically are set by the following steps:

  1. Consumer analysis.
  2. Channel analysis.
  3. Competitor pricing analysis.
  4. Economic-capacity analysis.
  5. Pricing objectives.

The training material in this section pinpoints these aspects. For example:

  • Where exactly are you going to sell your product?
  • What is the level of sophistication in the market?
  • Which competitors are already there, and what market share do they have?
  • How will you support your market?
  • What costs will be associated with engaging in this market?

6. Promote the product
In this final section, the training material highlights that:

  1. Marketing is the process of making potential customers aware of your product and what it offers.
  2. Marketing persuades potential customers to purchase your product.

And, the training material will encourage your audience to consider the following questions:

  • Who are the targets?
  • Where are they located?
  • What is their level of knowledge?
  • What message do you want to get through?
  • How will you measure the success of the promotional activity?
  • What budget do you have to resource the promotional activity?

In the final part of the course, the training material:

  • Explores how to sustain a competitive advantage.
  • Differentiates products from those of the competition to achieve a level of competitive advantage.
  • Discusses how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

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Marketing Skills Training Course Materials
Marketing Skills