Marketing Skills Training Course By Oak Innovation


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Instant training courses on marketing skills

Save time with pre-written training courses. Download the content you’ll need. And, add your logo to brand the content as your own.

  • Instantly available, saving you time and money.
  • 100% customizable, ready for any opportunity.
  • Brand as your own, just add your logo.
  • 72 Powerpoint slides, to deliver the course.
  • 34-page participant manual, to guide learning.
  • 8 train-the-trainer guides, to add extra value.

This 1-day training course will help provide managers and employees identify the main obstacles to the marketing process.

At the end of the training session, your course participants will understand a range of tools and techniques and will learn about the benefits of having an effective marketing process.

This content will meet the challenges faced by line staff, human resource professionals, general managers, and senior executives who seek to expand their marketing skills.

Let’s explore what you’ll receive.

Learning objectives

At the end of this training course your participants will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

Course outline

In this course, course participants will learn about the marketing environment, the Boston Consulting Group Matrix, and will focus on products, price, and place.

Below, we break down how you can present the 6 key sections of this training course.

1. Marketing skills
The first part of this training course is straight out of any marketing skills 101 book.

It’s the best way to develop the skills of your audience, highlight key areas, and connect with your audience. If you’re a corporate trainer or business manager, let the content do the work for you.

  • Develop great marketing skills.
  • Explore “what is marketing?”
  • Present a range of marketing core concepts.

This section helps your audience feel more connected to the content. And, it will show them how they can build more practical skills.

2. The marketing environment
This is your opportunity to showcase the role played by the work environment.

To illustrate, marketing is composed of and influenced by, many entities such as:

  1. Governments.
  2. Socio-cultural aspects.
  3. Economics.
  4. Competitors.
  5. Suppliers.
  6. Customers.
  7. Employees.
  8. Technology.

At a time when everyone is trying to maximize marketing efforts, use the content provided to:

3. The Boston Consulting Group Matrix
Let’s look at how you will use the content to:

  • Discuss how to identify product growth opportunities.
  • Focus on the Boston Consulting group’s product portfolio matrix (BCG matrix). This matrix focuses on long-term strategic planning for products.

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.

Here’s where it gets interesting, the four quadrants introduced are:

  1. Dogs – Products with low growth or market share.
  2. Question marks or problem child – Products in high growth markets with a low market share.
  3. Stars – Products in high-growth markets with a high market share.
  4. Cash cows – Products in low growth markets with a high market share.

4. Products
Do you think that you don’t have to talk about products?

Surely, everyone out there understands products?

And to some extent that’s true.

But you do need to focus attention on products. And, make sure your audience really understands this key concept.

Don’t be afraid to share your experiences or to include industry-specific reference points. The main purpose of these examples is to embed learning within examples that will be meaningful to your audience.

5. Price and place
It’s important to remember that products need to sell within marketplaces.

And, as such, they require a unique price for any company.

To make your course more valuable to your audience, highlight the barriers to entry within specific markets.

To illustrate, from a marketing perspective, prices typically are set by the following steps:

  1. Consumer analysis.
  2. Channel analysis.
  3. Competitor pricing analysis.
  4. Economic-capacity analysis.
  5. Pricing objectives.

Once you’ve pinpointed these aspects, use the content to help your audience answer some critical questions. For example:

  • Where exactly are you going to sell your product?
  • What is the level of sophistication in the market?
  • Which competitors are already there, and what market share do they have?
  • How will you support your market?
  • What costs will be associated with engaging in this market?

Helping your audience to answer these questions won’t just improve their marketing skills, it will also set the foundation for all future learning for them.

6. Promote the product
We tell ourselves that we need to promote products.

In fact, we find that lots of people talk about promotion without any sense of what that means.

So, in this section, use the content provided to highlight that:

  1. Marketing is the process of making potential customers aware of your product and what it offers.
  2. Marketing persuades potential customers to purchase your product.

On some level, we all understand more than we know about marketing.

Or, do we?

After all, we are bombarded by images and products every day.

Examples go a long way, and your audience will notice this.

Especially, when exploring the promotional mix of activities involved in a marketing campaign.

Encourage your audience to consider the following questions:

  • Who are the targets?
  • Where are they located?
  • What is their level of knowledge?
  • What message do you want to get through?
  • How will you measure the success of the promotional activity?
  • What budget do you have to resource the promotional activity?

In the final part of the course, use the content to:

  • Explore how to sustain a competitive advantage.
  • Differentiate products from those of the competition to achieve a level of competitive advantage.
  • Discuss how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

What you’ll get

  • 72 Powerpoint slides, to deliver the course.
  • 34-page participant manual, to guide learning.
  • 8 train-the-trainer guides, to add extra value.
  • Practical exercises, to enhance all learning.
  • Further reading list, for your course participants.
  • Course evaluation form, tests, and action plan.
  • Easy to present, no experience required.

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$79.00Add to cart

Free train-the-trainer guides

With all Oak Innovation training course products, you’ll receive 8 free train-the-trainer guides that will add extra value to your training courses.

  • Training icebreakers.
  • How to select training materials.
  • Training games.
  • How to increase participation.
  • Learning how to improve your questioning skills.
  • How to improve your listening skills.
  • Learn how to deal with difficult people.
  • How to evaluate training courses.

Here’s what people have to say about us.
I’ve developed an alliance with Oak — a company that has developed a wide assortment of training modules that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint, and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches, and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management, and employee titles.”

Tom Heck, President, International Association of Teamwork Facilitators

Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical, and easy to use. And they stand behind every product with personal service.

Rey Carr – Peer Resources

Explore more customer stories

Frequently asked questions

What is marketing?

Marketing is what a business will do to promote how a product or service will be bought or sold.

List five examples of marketing activities?

Here are five of the leading marketing activities that a company can use:

  1. Advertising.
  2. Telemarketing.
  3. Newsletters and printed materials.
  4. Internet marketing.
  5. Product placement.

What are the main goals of marketing?

Company owners and employees often pay the most attention to marketing activities, and flashy campaigns, forgetting the main goals that should underpin all activities. Here are some of the primary purposes of marketing:

  • Increase brand awareness.
  • Advertise products or services.
  • The broad reach of your product.
  • Generate more leads and conversions.
  • Increment in sales.
  • Improve awareness.
  • Increase customer satisfaction.
  • Stay ahead of the market.
  • Upsell and cross-sell products.
  • Retain customers.
  • Acquire new customers.
  • Promote a new product or service..

What are the core concepts of marketing?

It is essential to understand what people want and what’s important to them as consumers. As a result, you will need to understand the core concepts of marketing. Let’s list some of the most significant ideas for marketing.

  • Needs.
  • Wants/demands.
  • Products.
  • Value.
  • Cost.
  • Satisfaction.
  • Exchange/transaction.
  • Relationships.
  • Markets and marketeers.

What are the main aims of marketing?

If you want people to find and order your product or service, you have to understand the main aims of marketing. These are:

  • The provision of superior customer value.
  • The generation of above-average profits.

What are the seven Ps of marketing?

Consider the seven P's of marketing that is a cornerstone of marketing initiatives to improve your marketing initiatives.

  1. Product.
  2. Price.
  3. Place.
  4. Promotion.
  5. Packaging.
  6. Positioning.
  7. People.

What is the difference between selling and marketing?

Remember that people often buy services and products, without overthinking about the differences between sales and marketing. It’s essential to understand why and how these two activities are different.
Selling is converting a product or service into a monetary return.
Marketing involves learning how a product or service will meet the needs of a customer. Marketing activities include working on a product, price, place, promotion, packaging, positioning, and people.

What is a marketing plan?

A marketing plan is a detailed document that outlines the activities that the company will undertake.
A marketing plan will detail the mission statement and quantifiable goals of the organization. It will list the products and services of the company, identify the target audience(s), highlight competitors, and explore sales and marketing strategies that will be employed.

Can I edit the content and add my company logo?

Yes. You can now add your logo and customize the course content freely using Microsoft Word and Powerpoint. You can also deliver the course materials where, when, and as often as needed.

Marketing Skills Training Course Materials
Marketing Skills Training Course By Oak Innovation