Oak Innovation: Marketing Skills Training Course Material


Picture delivering your own webinar, virtual training session, or traditional classroom session on marketing skills. Just add your logo and brand the content as your own.

What you’ll get:

  • 34-page participant manual
  • 72 Powerpoint slides
  • Practical exercises
  • Reading list
  • Course evaluation form
  • Course action plan
All training course material instantly available after checkout

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How to deliver an excellent training course on marketing skills

Deciding what content to include in a marketing skills training course can be tricky. We are here to help.

This marketing skills training course will address the challenges faced by line-staff, human resource professionals, general managers, and senior executives who seek to expand their understanding of marketing.

So let’s get started by exploring some aspects of this training course.

First, several factors will determine the success of a training course. Lots has to do with the content discussed. Then, there are the skills of those presenting the material. But here’s the thing, throughout the delivery of this training material, we encourage you to share your own experiences and observations. This sharing will also foster more engagement.

Second, including some of your own examples and experiences might seem small to you, but to your audience, they’re hugely crucial to embed their learning. Make sure to share your experiences as it will ground the learning for your audience.

Third, we suggest that you deliver the content as presented so your participants will learn about what is marketing. And, will explore a range of core marketing concepts. In fact, these areas are what companies are looking to see within their leadership skills development training courses.

The next aspect covered is that marketing is a process. And that marketing covers the promotion, selling, and distribution of products or services. Next, use the content to convey the four P’s (Product, Price, Place, and Promotion). Reach out to your audience and discuss the tools and techniques necessary to build a robust marketing process. Plus, examine the product cycle and how price can impact on profits.

From helping your audience understand the marketing environment, continually ensuring that new products are coming on stream, promoting a product, this course material will help you share these marketing skills with others.

Let’s explore what you will receive. We’ll also show how to deliver this course.

Sample training course material

Wave goodbye to endless hours of developing content from scratch. And, just imagine how wonderful it will feel like to deliver a successful training course on marketing skills (see sample course material below).

Benefits of the content include

  • Instantly available
  • Freedom to add your logo
  • Brand everything as your own
  • Fully customizable
  • Deliver the course wherever you want
  • All content is developed by industry experts
  • Saves you time and effort
  • Affordable
  • No experience required

What our customers say

Oak Innovation is loved by industry-leading professionals all around the world.

I’ve developed an alliance with Oak — a company that has developed a wide assortment of training modules that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint, and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches, and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management, and employee titles.”

Tom Heck, President, International Association of Teamwork Facilitators

Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical, and easy to use. And they stand behind every product with personal service.
Rey Carr – Peer Resources

Learn more

What you’ll get

  • 34-page participant manual
  • 72 powerpoint slides
  • Practical exercises
  • Further reading
  • Course evaluation form
  • Action plan

Learning objectives

At the end of this training course your participants will be able to:

– Identify the main obstacles

– Understand the marketing process

– Understand a range of tools and techniques

– Explain the benefits of having an effective marketing process

Course outline

In an effort to provide you with as much value as possible, we’re going to show you how you can deliver the key sections of this training course.

Introduction – The first part of this training course is straight out of any marketing skills 101 book. It recognizes that your audience will all want to develop great marketing skills. In this section, you should use the content provided to explore “what is marketing?” Then, present a range of core concepts. We suggest that you align your personal experiences with the material.

This approach will also provide additional relevance and structure. Whether you share a simple series of reflections, exciting stories, or detailed industry-specific experiences, this storytelling will play a notable role in their learning.

The marketing environment – Here’s the thing. Marketing skills never happen in a vacuum. And, it is vital to consider the role played by the work environment on marketing efforts. For example, some factors will influence the market within which marketing skills get used. To illustrate marketing is composed of and influenced by many entities such as:

  • Governments
  • Socio-cultural aspects
  • Economics
  • Competitors
  • Suppliers
  • Customers
  • Employees
  • Technology

Plus, the stereotypical image of men and women locked in boardrooms and yellow-stickies having eureka moments doesn’t always ring true. In a time when everyone is trying to maximize marketing efforts, you should use the exercises provided to explore the significant factors that demand strategic management skills. And to examine the level of control their company may have over these efforts. Use the content supplied to then focus on the main aims of marketing.

The Boston Consulting Group Matrix – Speaking about marketing skills, one great way to share these core skills is to talk about the passion and purpose needed when truly marketing a product.

To address this passion, we need first to understand the mindset behind identifying product growth opportunities. A helpful way to discuss this form of analysis with your audience is to consider The Boston Consulting group’s product portfolio matrix (BCG matrix). This matrix focuses on long-term strategic planning for products.

The ‘Boston Box’ is essentially an analytical tool for looking at the stage of the lifecycle of products in an organization’s portfolio. The four quadrants are:

  1. Dogs – Products with low growth or market share
  2. Question marks or problem child – Products in high growth markets with a low market share
  3. Stars – Products in high growth markets with a high market share
  4. Cash cows – Products in low growth markets with a high market share

Products – Knowing that a company must continually ensure that new products are coming on stream is a must for anyone in your audience that wants to develop their marketing skills.

Well, here’s a secret: You should always ensure that your audience feels that you understand where they may be coming from. Your audience will want to hear about your reflections. So, don’t be afraid to share your experiences or industry-specific reference points to embed learning further.

Price and place – It’s important to remember that products need to sell in some marketplace and a unique price for any company. Sometimes we immediately address these concepts with proper planning and analysis. Other times, we need to dig a little deeper.

Examine the critical areas of price and place. And the barriers to entry within specific markets. For example, from a marketing perspective, prices typically are set by the following steps:

  1. Consumer analysis
  2. Channel analysis
  3. Competitor pricing analysis
  4. Economic-capacity analysis
  5. Pricing objectives

Not every marketplace will be attractive. This point is essential.

To be clear, you need to use the content to help your audience to answer some critical questions. For example, where exactly are you going to sell your product? What is the level of sophistication in the market? Which competitors are already there, and what market share do they have? How will you support your market? What costs will be associated with engaging in this market?

Helping your audience to answer these questions won’t just improve their marketing skills, it will also set the foundation for all future learning. So when it comes to the content, firmly register that marketing skills require a considerable understanding of business dynamics.

Promoting the product – During this part of the course, you should continue reaching out to any members of your audience that experience working within a marketing environment – especially if this experience involves promoting a product.

The key, when it comes to visualizing what marketing looks like, has two main actions. First, it’s the process of making potential customers aware of your product and what it offers. And, second, it comprises of persuading potential customers to purchase your product. Use the content to explore the promotional mix of activities involved in a marketing campaign. Use the content to encourage your audience to consider the following questions:

  • Who are the targets?
  • Where are they located?
  • What is their level of knowledge?
  • What message do you want to get through?
  • How will you measure the success of the promotional activity?
  • What budget do you have to resource the promotional activity?

In the final part of the course, use the content to explore how to sustain a competitive advantage. We’ve learned that being able to differentiate your product from those of the competition will achieve a level of competitive advantage. This differentiation can come from the nature of the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

Amazing expert guides will get you to the place you want to be

Over the years, we noticed that some people, along the way, have asked for a little more creative input. And, let’s face it, there are times when we all need an extra spark to make our training courses shine even brighter.

So allow us to introduce our free expert training guides. An innovative collection of guides that mix inspiration, insights, techniques, and skills, sprinkled with everything you’ll need to deliver a successful training course. These guides are a security blanket of experience just for you. With eight free training guides instantly available, and each jam-packed with value, it’s the easiest way to get ahead.

  • Training icebreakers
  • How to select training materials
  • Training games
  • How to increase participation
  • Learn to improve your questioning skills
  • How to improve your listening skills
  • Learn how to deal with difficult people
  • How to evaluate training courses

Your courses, your way – everything you need to be the best

Within companies, across teams, on the go — wherever and however you want to deliver this course, it’s never been easier to put this content into action.

Wave goodbye to spending time developing training courses and say hello to awesome content that you can instantly download, customize, and even brand as your own.

You can download this training course material on marketing skills immediately after checkout.

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How to answer common questions

What is marketing?

Marketing is what a business will do to promote how a product or service will be bought or sold.

List five examples of marketing activities?

Here are five of the leading marketing activities that a company can use:

  1. Advertising
  2. Telemarketing
  3. Newsletters and printed materials
  4. Internet marketing
  5. Product placement

What are the main goals of marketing?

Company owners and employees often pay the most attention to marketing activities, and flashy campaigns, forgetting that main goals that should underpin all activities. Here are some of the primary purposes of marketing:

  • Increase brand awareness
  • Advertize products or services
  • The broad reach of your product
  • Generate more leads and conversion
  • Increment on sales
  • Improve awareness
  • Increase customer satisfaction
  • Stay ahead of the market
  • Upsell and cross-sell products
  • Retain customers
  • Acquire new customers
  • Promote a new product or service

What are the core concepts of marketing?

It is essential to understand what people want and what’s important to them as consumers. As a result, you will need to understand the core concepts of marketing. Let’s list some of the most significant ideas for marketing.

  • Needs
  • Wants/demands
  • Products
  • Value
  • Cost
  • Satisfaction
  • Exchange/transaction
  • Relationships
  • Markets and marketeers

What are the main aims of marketing?

If you want people to find and order your product or service, you have to understand the main aims of marketing. These are:

  • The provision of superior customer value
  • The generation of above-average profits

What are the seven Ps of marketing?

Consider the seven P's of marketing that is a cornerstone of marketing initiatives to improve your marketing initiatives.

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. Packaging
  6. Positioning
  7. People

What is the difference between selling and marketing?

Remember that people often buy services and products, without overthinking about the differences between sales and marketing. It’s essential to understand why and how these two activities are different.
Selling is converting a product or service into a monetary return.
Marketing involves learning how a product or service will meet the needs of a customer. Marketing activities include working on a product, price, place, promotion, packaging, positioning, and people.

What is a marketing plan?

A marketing plan is a detailed document that outlines the activities that the company will undertake.
A marketing plan will detail the mission statement and quantifiable goals of the organization. It will list the products and services of the company, identify the target audience(s), highlight competitors, and explore sales and marketing strategies that will be employed.

Can I edit the content and add my company logo?

Yes. You can now add your logo and customize the course content freely using Microsoft Word and Powerpoint. You can also deliver the course materials where, when, and as often as needed.

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