Marketing Skills Training Course โ Course Materials For Trainers (Cuts 20โ30 Hours Off Prep Time).
Help your participants master the essential marketing capabilities that drive visibility, engagement and business growth โ without spending 20-30 hours building the content from scratch.
This ready-to-deliver program is designed for trainers, facilitators and internal L&D teams who want to deliver impactful marketing skills training with ease.
Our pack gives you everything you need: editable slide deck, participant workbook, trainer guide, engaging activities and follow-through tools.
You walk into your session fully prepared, confident and ready to elevate your learnersโ marketing impact.
You got this.
Get The Marketing Skills Trainer Toolkit Now
The Brands Our Material Support.
What This Program Enables.
For participants
Theyโll build core marketing skills: identifying and segmenting target audiences, crafting compelling value propositions, selecting the right channels, using data and insights to optimise marketing effort, and collaborating across functions.
Expect stronger marketing decisions, greater alignment with strategy and more effective campaigns.
For you, the trainer
Youโll deliver a polished, professional program without the heavy lift of building everything from scratch. You can customize the materials for your audienceโs industry, adjust examples to fit context, and focus your energy on facilitation, connection and skill development โ not content creation.
For the organization
Youโll raise marketing capability across teams โ leading to more consistent messaging, better campaign impact, improved audience engagement and stronger alignment between marketing and business goals. Marketing is no longer just an activityโit becomes a strategic capability.
Whatโs Included In The Pack.
Editable Slide Deck
A full, customizable presentation you can deliver right away or tailor for your audience. Includes facilitation cues, marketing frameworks, campaign planning models, channel selection guides and real-world examples.
Trainer Guide
A comprehensive manual guiding you through session timing, discussion prompts, activity setups, adaptation options for different delivery formats, and tips for guiding participants in practical marketing tasks.
Participant Workbook
Editable workbook pages participants can work through during the session and afterward. Includes self-assessment tools, marketing plan templates, segmentation worksheets, channel-strategies tables and action-planning prompts.
Activities & Scenarios
We encourage you to add company-specific and hands-on exercises including: audience-segmentation workshops, value-proposition creation tasks, channel-mix decision simulations, peer review of marketing briefs and group planning of campaign launch.
Follow-Through Tools
If required add action-planning worksheets, campaign-checklists, habit-building prompts, reflection logs and follow-up resources designed so the learning sticks and becomes embedded practice โ not just a one-time session.
Designed For Any Delivery Format.
Whether youโre delivering in-person, online, hybrid or using a blended learning approach, this program adapts. Included guidance covers breakout rooms, virtual whiteboards, hybrid facilitation and post-session follow-through so your session works in any setting.
Why Trainers Choose Our Pack.
You save 20-30 hours of prep time because the full program is ready to deploy.
Itโs fully editable and flexible โ you can customize branding, adjust examples for your audienceโs market context and tailor modules as needed.
Itโs simple to deliver โ you can focus on facilitation, engagement and driving change rather than reinventing content.
It supports organizations of all sizes โ used by internal L&D teams, external trainers and marketing consultants alike.
Ideal For.
Trainers and facilitators delivering workshops on marketing skills, campaign planning, digital marketing fundamentals and audience-engagement strategies.
L&D teams implementing internal programs to elevate marketing literacy across non-marketing roles (e.g., sales, service, product).
Coaches or consultants working with teams or individuals to sharpen their marketing mindset, tools and outcomes.
HR, marketing operations or leadership development professionals seeking a ready-to-use training solution to raise marketing capability across their organization.
How Youโll Use This Pack.
Purchase and download instantly.
Open the slide deck, workbook and trainer guide in your preferred software.
Customize branding, tweak examples, adjust module sequence if you like.
Deliver with confidence, guide your participants through marketing fundamentals and watch their ability to plan, execute and optimise marketing grow.
Get The Marketing Skills Trainer Toolkit Now
Success Stories.
Helping people everywhere grow, lead, and build the future. For over three decades, Oak Innovation has been turning corporate training course materials into lasting impact.
Betsy Pickren ofย Exceleration Partners was so impressed that they bought the entire suite!ย Oak Innovationโs programs set a new standard for professional training.
Peter Follett of Human Capital loves the variety. Oak Innovationโs techniques are fresh, compelling, and keep participants truly engaged.
Straightforward, relevant, and easy to apply to everyday workplace challenges โ thatโs why Mathangani Pristine of Management Solutions Ltd. keep using Oak Innovation.
