Marketing Skills Training Course – Course Materials For Trainers (Cuts 20–30 Hours Off Prep Time).

We saw many teams and small businesses with great ideas and passion — but they struggled to get visibility, attract customers, or communicate value effectively.

They often lacked consistent marketing know-how and didn’t have a structured way to build those skills across the organization.

So we created the Marketing Skills course: a ready-to-deliver, editable toolkit that helps trainers teach the fundamentals of marketing — from understanding customers and crafting messages to promoting products and building brand presence — without spending 20–30 hours building training content from scratch.

Our pack gives you everything you need: editable slide deck, participant workbook, trainer guide, engaging activities and follow-through tools.

You’ll walk into your session fully prepared, confident and ready to elevate your learners’ marketing impact.

You got this.

 
Get The Marketing Skills Trainer Toolkit Now

The Brands Our Material Support.

What This Training Material Makes Possible.

For participants

They’ll build core marketing skills: identifying and segmenting target audiences, crafting compelling value propositions, selecting the right channels, using data and insights to optimise marketing effort, and collaborating across functions.

Expect stronger marketing decisions, greater alignment with strategy and more effective campaigns.

For you, the trainer

You’ll deliver a polished, professional program without the heavy lift of building everything from scratch. You can customize the materials for your audience’s industry, adjust examples to fit context, and focus your energy on facilitation, connection and skill development — not content creation.

For the organization

You’ll raise marketing capability across teams — leading to more consistent messaging, better campaign impact, improved audience engagement and stronger alignment between marketing and business goals. Marketing is no longer just an activity—it becomes a strategic capability.

What’s Included In The Pack.

Editable Slide Deck

A full, customizable presentation you can deliver right away or tailor for your audience. Includes facilitation cues, marketing frameworks, campaign planning models, channel selection guides and real-world examples.

Trainer Guide

A comprehensive manual guiding you through session timing, discussion prompts, activity setups, adaptation options for different delivery formats, and tips for guiding participants in practical marketing tasks.

Participant Workbook

Editable workbook pages participants can work through during the session and afterward. Includes self-assessment tools, marketing plan templates, segmentation worksheets, channel-strategies tables and action-planning prompts.

Activities & Scenarios

We encourage you to add company-specific and hands-on exercises including: audience-segmentation workshops, value-proposition creation tasks, channel-mix decision simulations, peer review of marketing briefs and group planning of campaign launch.

Follow-Through Tools

If required add action-planning worksheets, campaign-checklists, habit-building prompts, reflection logs and follow-up resources designed so the learning sticks and becomes embedded practice — not just a one-time session.

Designed For Any Delivery Format.

Whether you’re delivering in-person, online, hybrid or using a blended learning approach, this program adapts. Included guidance covers breakout rooms, virtual whiteboards, hybrid facilitation and post-session follow-through so your session works in any setting.

Why Trainers Choose Our Pack.

You save 20-30 hours of prep time because the full program is ready to deploy.

It’s fully editable and flexible — you can customize branding, adjust examples for your audience’s market context and tailor modules as needed.

It’s simple to deliver — you can focus on facilitation, engagement and driving change rather than reinventing content.

It supports organizations of all sizes — used by internal L&D teams, external trainers and marketing consultants alike.

Ideal For.

Trainers and facilitators delivering workshops on marketing skills, campaign planning, digital marketing fundamentals and audience-engagement strategies.

L&D teams implementing internal programs to elevate marketing literacy across non-marketing roles (e.g., sales, service, product).

Coaches or consultants working with teams or individuals to sharpen their marketing mindset, tools and outcomes.

HR, marketing operations or leadership development professionals seeking a ready-to-use training solution to raise marketing capability across their organization.

Topics Covered.

Introduction to Marketing Skills

• Exploring the core marketing skills that every professional needs — from strategic thinking to creativity and communication.
• Understanding what marketing really is: the art of connecting people, products, and value.
• Learning the core concepts that underpin every marketing strategy — including customer needs, positioning, segmentation, and brand promise.
• Discover how marketing blends logic with emotion to create growth, loyalty, and long-term success.

Understanding the Marketing Environment

• Learning to Identifying the key environmental factors — economic, social, technological, and competitive — that shape marketing decisions.
• Understanding why these factors demand strong strategic management skills to stay agile and relevant.
• Exploring the level of control companies have over marketing forces, and how to influence what you can’t control.
• Clarify the main aims of marketing — creating value, driving engagement, and building customer relationships that last.

The Boston Consulting Group (BCG) Matrix: Managing Products Strategically

• Exploring how the marketing environment influences product performance and decision-making.
• Learning how to Using the Boston Consulting Group Matrix to analyze and manage your product portfolio strategically.
• Understanding the key dimensions — products, prices, and places — and how they impact growth potential.
• Identifying product growth opportunities that align with business goals and market trends.
• Examine the four quadrants of the BCG Matrix and what they mean for resource allocation:
  • Dogs: Low growth, low market share — when to let go or reposition.
  • Question Marks (Problem Children): High growth, low share — where to invest wisely.
  • Stars: High growth, high share — where to fuel innovation and dominance.
  • Cash Cows: Low growth, high share — the profit centers that sustain the business.
• Learning how to Using the “Boston Box” as a practical tool for managing the lifecycle stages of your products and making confident, data-driven decisions.

Focusing on the Product

• Understanding why the product is the core of any marketing strategy — it’s what brings your promise to life
• Exploring how to design, position, and evolve products to meet changing customer needs.
• Learning how product management integrates with branding, innovation, and customer experience.
• Build awareness of how the right product mix supports profitability and market leadership.

Price and Place: Positioning for Profitability

• Exploring how pricing strategies shape perception, demand, and market competitiveness.
• Understanding the link between selling approaches, market sophistication, and customer decision-making.
• Learning how to conduct competitor analysis to Identifying gaps and opportunities.
• Examine how to support the market through distribution, partnerships, and customer access.
• Identifying the costs associated with entering or sustaining a market — and how to align pricing to deliver both value and profit.

Promoting the Product: Standing Out and Staying Ahead

• Learning how to sustain a competitive advantage through consistent, meaningful brand storytelling.
• Exploring the role of promotion — how to communicate your value in ways that resonate and convert.
• Understanding product differentiation — how to make your offer stand out in crowded markets.
• Learning how smart promotion strategies build awareness, loyalty, and growth — turning products into brands people love.

How You’ll Use This Pack.

Purchase and download instantly.

Open the slide deck, workbook and trainer guide in your preferred software.

Customize branding, tweak examples, adjust module sequence if you like.

Deliver with confidence, guide your participants through marketing fundamentals and watch their ability to plan, execute and optimise marketing grow.

Get The Marketing Skills Trainer Toolkit Now

Success Stories.

Helping people everywhere grow, lead, and build the future. For over three decades, Oak Innovation has been turning corporate training course materials into lasting impact.

Betsy Pickren of Exceleration Partners was so impressed that they bought the entire suite! Oak Innovation’s programs set a new standard for professional training.

Peter Follett of Human Capital loves the variety. Oak Innovation’s techniques are fresh, compelling, and keep participants truly engaged.

Straightforward, relevant, and easy to apply to everyday workplace challenges — that’s why Mathangani Pristine of Management Solutions Ltd. keep using Oak Innovation.