Marketing Skills Training Course Material



How To Save Time And Instantly Get Training Course Material On Marketing Skills

We’ve got you covered. And, your slide deck. And, your manuals.

Save time and download this remarkable training course material on marketing skills. This course material includes an amazing slide deck. A customizable participant workbook. And, exceptional expert training guides.

Deliver the content as downloaded. Reuse it. And, even reframe the amazing training content as you see fit – the possibilities are endless.

Want to know how?

Read on.

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Course Description

Effective marketing skills are a powerful tool that will help any business connect with its customers.

In broad terms, marketing is what a business will do to promote how a product or service will be bought or sold.

There are five activities that a company can use:

  1. Advertising.
  2. Telemarketing.
  3. Newsletters and printed materials.
  4. Internet marketing.
  5. Product placement.

And, marketing activities are generally used to:

  • Increase brand awareness.
  • Advertise products or services.
  • Increase the broad reach of your product.
  • Generate more leads and conversions.
  • Increase sales.
  • Improve awareness.
  • Increase customer satisfaction.
  • Help to stay ahead of the market.
  • Upsell and cross-sell products.
  • Retain customers.
  • Acquire new customers.
  • Promote a new product or service.

This course material is designed to be accessible to all categories of employees.

Use the content provided to provide a robust foundation on how marketing initiatives work. Explore what is the main aim of marketing. Introduce the Boston Consulting Group Matrix. And, discuss the 4 P’s (product, price, place, and promotion). so as to strengthen the most important aspects of your audience’s marketing skills.

Next, discuss the benefits of having an effective marketing process. The main obstacles to the marketing process. And, dig deeper into a range of marketing tools and techniques.

Sound interesting?

Learning Objectives

At the end of this training course your participants will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

Course Overview

These are the 6 key sections in this training course material.

Review this amazing training course material by considering your attendees. Think about how this training course material makes their life better.

Also, imagine how this content saves you time.

1. Marketing skills
Effective marketing skills are the missing link between production and sales.

It’s easy to think of how this course material saves time.

Now nurture your delivery style and improve the marketing skills of your audience.

Use the content to enchant your audience, and:

  • Discuss great marketing skills.
  • Explore “what is marketing?”
  • Present a range of marketing core concepts.

2. The marketing environment
In today’s competitive backdrop learning about a marketing environment is a critical skill.

Inject a dose of creativity and explore the key role played by the environment.

To illustrate, marketing is composed of and influenced by many areas such as:

  1. Governments.
  2. Socio-cultural aspects.
  3. Economics.
  4. Competitors.
  5. Suppliers.
  6. Customers.
  7. Employees.
  8. Technology.

Next, use the training course material to:

  • Explore the significant factors that demand strategic management skills.
  • Examine the level of control a company has over these efforts.
  • Focus on the main aims of marketing.

3. The Boston Consulting Group Matrix
To make your delivery more vivid, discuss the marketing environment. The Boston Consulting Group Matrix. And, focus on products, price, and place.

Sharpen your delivery and:

  • Discuss how to identify product growth opportunities.
  • Focus on the Boston Consulting group’s product portfolio matrix (BCG matrix). This matrix focuses on long-term strategic planning for products.

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  1. Dogs – Products with low growth or market share.
  2. Question marks or problem child – Products in high growth markets with a low market share.
  3. Stars – Products in high-growth markets with a high market share.
  4. Cash cows – Products in low growth markets with a high market share.

4. Products
Do you want to improve the marketing skills of your audience, and genuinely, make a difference in their lives?

Well, this is the magic of downloading amazing training course material. You don’t have to create the content from scratch, but you do get to deliver this content as your own.

In this section, use the content provided to focus on products.

5. Price and place
Understanding price and place are essential components of successful marketing initiatives.

And, even successful organizations can miss this point.

Use the content to remind your audience that products need to sell within marketplaces.

And, the need for a unique price.

Prices are set through the following steps:

  1. Consumer analysis.
  2. Channel analysis.
  3. Competitor pricing analysis.
  4. Economic-capacity analysis.
  5. Pricing objectives.

Use the content provided to target these aspects.

For example:

  • Where exactly are they going to sell their product?
  • What is the level of sophistication in the market?
  • Which competitors are already there, and what market share do they have?
  • How will you support the market?
  • What costs will be associated with engaging in this market?

6. Promote the product
Highlight that:

  1. Marketing is the process of making potential customers aware of your product and what it offers.
  2. Marketing persuades potential customers to purchase your product.

Next, encourage your attendees to consider the following questions:

  • Who are the targets?
  • Where are they located?
  • What is their level of knowledge?
  • What message do you want to get through?
  • How will you measure the success of the promotional activity?
  • What budget do you have to resource the promotional activity?

And, use the content to:

  • Explore how to sustain a competitive advantage.
  • Differentiate products from those of the competition to achieve a level of competitive advantage.
  • Discuss how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

What You Get

  • 72 Customizable PowerPoint Slides.
  • 34 Page Editable Participant Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Expert Training Guides.
  • 2 Course Tests.
  • Unique Course Activities/Exercises.
  • Practical Reading List.
  • Customizable Course Advertorial.
  • Shareable Action Plan.
  • Free Lifetime Access.

Order Now

$80.00Add to cart

11 reviews on
Nicole Harris
Nicole Harris
I had the opportunity to thoroughly review the training content and I am extremely pleased with the structure, training material and learning objectives. The quality of the content is Excellent!
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Darryl Treadwell
Darryl Treadwell
Oak Innovation's product are extremely well designed and contain additional information, reading materials, and resources that add great value to their already valuable products. The staff is helpful, knowledgeable, professional, engaging, and very responsive. These courses will provide a solid foundation for your training needs.
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Christy Crump
Christy Crump
I purchased the full offering of training programs from Oak Innovation a few years ago. I still refer back to the trainings after all these years. Their trainings are professional, organized, and full of pertinent information.
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Richard Whelan
Richard Whelan
The training materials are comprehensive, professional, to the point and great value. Together with handbooks are a great resource which saves so much time as a training provider. I have been using Oak for nearly 20 years. Thanks to the team at Oak Innovation
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Jeffrey Buller
Jeffrey Buller
As someone who’s been involved in training for more than twenty years, I’ve never known a resource that’s as consistently valuable as Oak. I’m always amazed at their willingness to provide purchasers of their complete range of presentations regular updates and new training packages at no additional cost. That makes my purchase become more valuable all the time. And their speed in responding to questions is phenomenal. One of the sessions I often provide is a Training the Trainers workshop. In it, the very first resource I encourage people to purchase is the library of resources from Oak. These packages have made my job infinitely easier, and I recommend them to anyone who’s looking for the highest quality in training materials. Jeffrey L. Buller, Senior Partner at ATLAS Leadership Training
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GK Lim
GK Lim
“During the early days of HRD Gateway, a 40,000-member international NGO dedicated to excellence in HRD/HRM, I got to know Des Fitzgerald (Oak Innovation) and his courseware. I become one of his early customers. I had clients in Asia who wanted training in certain areas. Instead of searching through the net for material, I logged onto his site, found what I wanted, bought his programs, and customized them to suit my clients requirements. The process saved me much time. Later, I bought the Oak full set of courses. Over the years, I saw Oak grow from a small operation to what it is today. That takes dedication and focus. Because they allowed me to download updates and new versions of the courseware, I found I did not have to go to another provider for my raw material." GK Lim President, HRD Gateway International
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Stephen Fraundorfer
Stephen Fraundorfer
WOW!!! An extremely thorough program. Covered the subject from beginning to end.
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Rey Carr
Rey Carr
Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical and easy to use. And they stand behind every product with personal service."
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Tom Heck
Tom Heck
I've developed an alliance with Oak -- a company that has developed a wide assortment of training "modules" that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles. Tom Heck, President, International Association of Teamwork Facilitators
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John Paul
John Paul
“It is excellent - covers all of the important aspects and explains the topics in a very easy to understand format. The entire training is nice looking, professionally prepared and very participant friendly. You do an outstanding job of creating training modules that are practical and easily adapted to most training sessions." John Paul, Partner Association Works
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