Marketing Skills


You can instantly use these instructional materials to present a training course on marketing skills.

Instantly download:

  • 72 Customizable PowerPoint Slides.
  • A 34 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.


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You’re In Good Company

Course Description

Practical marketing skills are a powerful tool to help any business connect with its customers.

And in broad terms, marketing is what a business will do to promote how a product or service will be bought or sold.

There are five activities that a company can use:

  1. Advertising.
  2. Telemarketing.
  3. Newsletters and printed materials.
  4. Internet marketing.
  5. Product placement.

And marketing activities are generally used to:

  • Increase brand awareness.
  • Advertise products or services.
  • Increase the broad reach of your product.
  • Generate more leads and conversions.
  • Increase sales.
  • Improve awareness.
  • Increase customer satisfaction.
  • Help to stay ahead of the market.
  • Upsell and cross-sell products.
  • Retain customers.
  • Acquire new customers.
  • Promote a new product or service.

You can now use the training manual and slide deck provided to provide a robust foundation on how marketing initiatives work. Explore what the main aim of marketing is.

Then, you can use the instructional materials to introduce the Boston Consulting Group Matrix. And discuss the 4 P’s (product, price, place, and promotion).

Next, you can use the training manual provided to discuss the benefits of having an effective marketing process.

You can also use the slide deck to explore the main obstacles to the marketing process. And you can use the training manual to dig deeper into various marketing tools and techniques.

Target Audience

This course will target the needs of line staff, team members, managers, and human resource professionals.

Learning Objectives

At the end of this course, your delegates will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

Course Overview

These are the six critical sections in this training course.

1. Marketing skills

  • Discuss great marketing skills.
  • Explore “what is marketing?”
  • Present a range of marketing core concepts.

2. The marketing environment

  • The significant factors that demand strategic management skills.
  • The level of control a company has over these efforts.
  • Main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • The Boston Consulting Group Matrix.
  • Products, price, and place.
  • How to identify product growth opportunities.
  • Boston Consulting group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Where exactly are they going to sell their product?
  • What is the level of sophistication in the market?
  • Which competitors are already there, and what market share do they have?
  • How will you support the market?
  • What costs will be associated with engaging in this market?

6. Promote the product

  • How to sustain a competitive advantage.
  • Differentiate products from the competition to achieve a competitive advantage.
  • How this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

The Benefits:

  • Prioritizes your time with instantly available content.
  • Automatically saves you time to focus on delivery.
  • Provides a single source of content for your training courses.
  • Removes the need to develop slide decks, manuals, guides, etc.
  • Eliminates the need to hunt for content on the internet.
  • Highlights training courses you may otherwise not have considered.
  • Offers a seamless jump from an identified need to course delivery.
  • Scales your delivery options with customizable content that can be rebranded.
  • Proven ROI from incredible prices.

What You Get:

  • 72 Customizable PowerPoint Slides.
  • 34 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.

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11 reviews on
Nicole Harris
Nicole Harris
I had the opportunity to thoroughly review the training content and I am extremely pleased with the structure, training material and learning objectives. The quality of the content is Excellent!
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Darryl Treadwell
Darryl Treadwell
Oak Innovation's product are extremely well designed and contain additional information, reading materials, and resources that add great value to their already valuable products. The staff is helpful, knowledgeable, professional, engaging, and very responsive. These courses will provide a solid foundation for your training needs.
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Christy Crump
Christy Crump
I purchased the full offering of training programs from Oak Innovation a few years ago. I still refer back to the trainings after all these years. Their trainings are professional, organized, and full of pertinent information.
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Richard Whelan
Richard Whelan
The training materials are comprehensive, professional, to the point and great value. Together with handbooks are a great resource which saves so much time as a training provider. I have been using Oak for nearly 20 years. Thanks to the team at Oak Innovation
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Jeffrey Buller
Jeffrey Buller
As someone who’s been involved in training for more than twenty years, I’ve never known a resource that’s as consistently valuable as Oak. I’m always amazed at their willingness to provide purchasers of their complete range of presentations regular updates and new training packages at no additional cost. That makes my purchase become more valuable all the time. And their speed in responding to questions is phenomenal. One of the sessions I often provide is a Training the Trainers workshop. In it, the very first resource I encourage people to purchase is the library of resources from Oak. These packages have made my job infinitely easier, and I recommend them to anyone who’s looking for the highest quality in training materials. Jeffrey L. Buller, Senior Partner at ATLAS Leadership Training
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GK Lim
GK Lim
“During the early days of HRD Gateway, a 40,000-member international NGO dedicated to excellence in HRD/HRM, I got to know Des Fitzgerald (Oak Innovation) and his courseware. I become one of his early customers. I had clients in Asia who wanted training in certain areas. Instead of searching through the net for material, I logged onto his site, found what I wanted, bought his programs, and customized them to suit my clients requirements. The process saved me much time. Later, I bought the Oak full set of courses. Over the years, I saw Oak grow from a small operation to what it is today. That takes dedication and focus. Because they allowed me to download updates and new versions of the courseware, I found I did not have to go to another provider for my raw material." GK Lim President, HRD Gateway International
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Stephen Fraundorfer
Stephen Fraundorfer
WOW!!! An extremely thorough program. Covered the subject from beginning to end.
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Rey Carr
Rey Carr
Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical and easy to use. And they stand behind every product with personal service."
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Tom Heck
Tom Heck
I've developed an alliance with Oak -- a company that has developed a wide assortment of training "modules" that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles. Tom Heck, President, International Association of Teamwork Facilitators
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John Paul
John Paul
“It is excellent - covers all of the important aspects and explains the topics in a very easy to understand format. The entire training is nice looking, professionally prepared and very participant friendly. You do an outstanding job of creating training modules that are practical and easily adapted to most training sessions." John Paul, Partner Association Works
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