Marketing Skills


Tired of trying to create your own marketing skills training course at the same time as meeting the demands of your role? Or maybe you just don’t have the time to create everything from scratch?

Don’t worry, you are not alone.

It’s time to take matters into your own hands and instantly download everything that you’ll need.

Each course consists of a Powerpoint slide deck, a participant manual, expert training guides, and so much more.

Everything you need to present a marketing skills training course as your own.

Your perfect solution to virtually any delivery opportunity: full-day corporate courses, one-to-one coaching sessions, team training workshops, ongoing professional development sessions, and so much more.

Why you will love this product:

  • Product: Instantly Available.
  • Customization: Fully Editable.
  • Branding: Rebrand As Your Own.
  • Audience: Suitable For All Employees.
  • Duration: Full Day.
  • Experience: No Experience Required.

SKU: MKT Categories: ,

The Importance Of Excellent Marketing Skills

Organizations are continually changing and now, more than ever, marketing skills are crucial to organizational success.

In broad terms, marketing is what a business will do to promote how a product or service will be bought or sold.
And, these are five of the leading marketing activities that a company can use:

  1. Advertising.
  2. Telemarketing.
  3. Newsletters and printed materials.
  4. Internet marketing.
  5. Product placement.

We’ve learned that some companies often pay the most attention to marketing activities, and flashy campaigns, forgetting the main goals that should underpin all activities. To illustrate, marketing activities should:

  • Increase brand awareness.
  • Advertise products or services.
  • Increase the broad reach of your product.
  • Generate more leads and conversions.
  • Increase sales.
  • Improve awareness.
  • Increase customer satisfaction.
  • Help to stay ahead of the market.
  • Upsell and cross-sell products.
  • Retain customers.
  • Acquire new customers.
  • Promote a new product or service.

In this course, participants will explore what is marketing, will discover a range of marketing concepts, and discuss key components that will help them navigate this crucial business area.

In particular, this training was created for managers and line staff who need to develop stronger marketing skills. The skills that are taught in this training are applicable to all categories of staff

Now you can instantly download this training, and use the customizable training material to deliver your own training courses on marketing skills.

Top Companies, Trust Oak Innovation

Course Description

Marketing Skills by Oak Innovation is a pre-written training course that will equip learners with the knowledge and awareness needed to improve their marketing skills.

In this course, participants will get a robust foundation and insights to make their marketing initiatives work. They will learn about the marketing environment and what is the main aim of marketing. They will also be introduced to the Boston Consulting Group Matrix and the 4 P’s (product, price, place, and promotion) so that they can strengthen the most important aspects of their marketing skills.

Designed to be accessible for all categories of employees, learners will learn about the benefits of having an effective marketing process.

In interactive sessions, learners will explore the main obstacles to the marketing process and dig deeper into a range of marketing tools and techniques.

Learning Objectives

At the end of this training course your participants will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

Course Overview

These are the 6 key sections of this training course.

1. Marketing skills
Effective marketing skills are the missing link between production and sales. Through practical examples and best practices, this section of the course provides knowledge that can be applied directly to improve marketing skills

In particular, the training focuses on:

  • Developing great marketing skills.
  • Exploring “what is marketing?”
  • Presenting a range of marketing core concepts.

2. The marketing environment
In today’s competitive backdrop learning about a marketing environment is a critical skill. The part of the course explains the key role played by this environment so the learners can decide when marketing how they must cater for these environments so as to maximize the chances of a successful marketing outcome!. To illustrate, marketing is composed of and influenced by, many areas such as:

  1. Governments.
  2. Socio-cultural aspects.
  3. Economics.
  4. Competitors.
  5. Suppliers.
  6. Customers.
  7. Employees.
  8. Technology.

Within this framework, the training will then:

  • Explore the significant factors that demand strategic management skills.
  • Examine the level of control a company has over these efforts.
  • Focus on the main aims of marketing.

3. The Boston Consulting Group Matrix
From this training, course participants will learn about the marketing environment, the Boston Consulting Group Matrix, and will focus on products, price, and place.

This section will:

  • Discuss how to identify product growth opportunities.
  • Focus on the Boston Consulting group’s product portfolio matrix (BCG matrix). This matrix focuses on long-term strategic planning for products.

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  1. Dogs – Products with low growth or market share.
  2. Question marks or problem child – Products in high growth markets with a low market share.
  3. Stars – Products in high-growth markets with a high market share.
  4. Cash cows – Products in low growth markets with a high market share.

4. Products
This section focuses on products.

5. Price and place
Understanding price and place are essential components of successful marketing initiatives. Even successful organizations can miss this point. In this section, it’s important to remember that products need to sell within marketplaces.

And, as such, they require a unique price.

From a marketing perspective, prices typically are set by the following steps:

  1. Consumer analysis.
  2. Channel analysis.
  3. Competitor pricing analysis.
  4. Economic-capacity analysis.
  5. Pricing objectives.

The section of the training course targets these aspects. For example:

  • Where exactly are you going to sell your product?
  • What is the level of sophistication in the market?
  • Which competitors are already there, and what market share do they have?
  • How will you support your market?
  • What costs will be associated with engaging in this market?

6. Promote the product
This final section highlights that:

  1. Marketing is the process of making potential customers aware of your product and what it offers.
  2. Marketing persuades potential customers to purchase your product.

And, the training course will encourage learners to consider the following questions:

  • Who are the targets?
  • Where are they located?
  • What is their level of knowledge?
  • What message do you want to get through?
  • How will you measure the success of the promotional activity?
  • What budget do you have to resource the promotional activity?

The final part of the course will:

  • Explore how to sustain a competitive advantage.
  • Differentiate products from those of the competition to achieve a level of competitive advantage.
  • Discuss how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

Who Needs Effective Marketing Skills?

  • Senior management that wants to strengthen their relationships with staff.
  • Managers, supervisors, and team leaders need marketing skills to lead, manage and motivate their teams.
  • Administrative, support staff, and line staff that needs marketing skills to maximize their engagement and participation within the organization.
  • HR professionals need marketing skills to meet the needs of the departments that they support.
  • Project managers need marketing skills to create more engagement and collaboration with their teams.
  • Organizational development professionals need marketing skills to secure relationships and participation from all functions within the organization.
  • Consultants and independent contractors who are being asked to play a role in organizational initiatives.

What You Get

  • A 34 Page Participant Manual
  • 72 Customizable PowerPoint Slides
  • Training Games And Training Icebreakers
  • A Course Advertorial
  • Eight Pre-written Expert Training Guides
  • Customizable Exercises And Tests
  • Further Reading Lists

Order Now

$70.00Add to cart

Marketing Skills Training Course Materials
Marketing Skills