Description

Marketing skills: How to deliver a successful course by giving participants the content they need

Great marketing courses begin and end with great training materials. If you are looking to run your own training course on marketing skills, then we have a great solution for you.

What training professionals and business managers should know about delivering marketing skills training courses

These marketing training course materials can be used to provide a strong grounding on the skills and knowledge required to deliver effective marketing initiatives that get results. Your participants will learn about what is marketing. And, will explore a range of core marketing concepts.

Participants will learn that marketing is a process. And, that marketing covers the promotion, selling and distribution of products or services.

Next, use the content to discuss the 4 P’s (Product, Price, Place and Promotion). And, share the tools and techniques necessary to build an effective marketing process. Plus, discuss the product cycle and how price can impact on profits.

Course outline

The following topics are covered within the slides, manuals and support materials provided:

Introduction – Start by exploring what is marketing. Then, discuss a range of core concepts.

The Marketing Environment – Next, focus on the main aims of marketing.

The Boston Consulting Group Matrix – Then, explain the Boston Consulting Group (BCG) Matrix.

Products – Next, use the content to focus on products versus solutions within a marketing environment.

Price And Place – Examine the key areas of price and place. And, the barriers to entry within certain markets.

Promoting the Product – End the course by exploring the crucial area of competitive advantage. And, discuss how to sustain competitive advantage.

Course objectives

By the end of the course your participants will be able to:

– Identify the main obstacles

– Understand the marketing process

– Understand a range of tools and techniques

– Explain the benefits of having an effective marketing process

Customer stories

“I’ve developed an alliance with Oak — a company that has developed a wide assortment of training “modules” that you can download right now. When you download a course, you’ll own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles.”

Tom Heck, President,
International Association of Teamwork Facilitators

“I could not be more pleased with the products I purchased and the service that accompanied it. I must admit when I saw the price-tag I wondered about the depth of the content … and I must tell you I was 1,000% impressed. We’ve purchased 2 modules thus far and plan to buy others soon. The customer service was out-standing and modules were delivered straight away) I’ve been in the training business a long time … and I can honestly say … this is some of the best material I’ve seen and the price is absolutely outstanding.

Thank you for providing such a valuable service to those of us working front-line training and development!”

Loretta Thirtyacre
Manager, Corporate Training and Development,
COUNTRY Insurance and Financial Services, Illinois, US

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Limited Time Offer – 52 soft skills training courses for just $780

Build your very own customizable soft skills training library – available for immediate download.

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