Marketing Skills




Corporate trainers, get 25% off all training products. Coupon code: OAK2019. #marketing Click To Tweet

Are you looking for materials to deliver a course in marketing skills?

These marketing skills training course materials are designed for anyone who is involved in marketing whether as part of a formal role or as a general part of their involvement within the workplace. As a result, this course can be delivered to managers, team leaders, supervisors and front line staff.

The marketing skills training materials will provide participants with the knowledge and skills needed to enable them to understand the range of tools and techniques available and when to use them.

These materials can then be used to deliver your own course in marketing skills. And, you can even add your own logos to deliver the course as your own

How it works

The materials in this course in marketing skills will teach your participants that marketing is a process. Plus, that it covers the promotion, selling and distribution of a product or service.

In addition, you can you train participants about the 4 P’s (Product, Price, Place and Promotion). And, the tools and techniques necessary to build an effective marketing process.

Plus, you can instruct your participants on the product cycle. And, how price can impact on profits.

Course outline

Introduction – Use the course materials to teach your audience on what is marketing. Then, explore a range of core concepts.

The Marketing Environment – This section focuses on the main aims of marketing.

The Boston Consulting Group Matrix – Use this section of the materials to explain the Boston Consulting Group (BCG) Matrix.

Products – Use the content provided to focus attention on products versus solutions within a marketing environment.

Price And Place – This section of this course in marketing skills will explore the key areas of price and place. Special attention is also given the barriers to entry within certain markets.

Promoting the Product – The final section of this course looks at the crucial area of competitive advantage. Use the materials to train your audience about sustaining competitive advantage.

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg Click To Tweet

Learning objectives

To summarize, you’ll get content to deliver a course in marketing skills. By the end of the course your participants will be able to:

– Identify the main obstacles.

– Understand the marketing process.

– Understand a range of tools and techniques.

– Explain the benefits of having an effective marketing process.

What’s included

You will receive a 34-page customizable participant manual. This has been created in Microsoft Word for easy customization. And, it also contains all exercises, tests and further reading required.

The support materials also include 72 Powerpoint slides for easy delivery.

Also available are 14 Expert Training Guides that have been created to assist in the delivery of this course.


“I’ve developed an alliance with Oak — a company that has developed a wide assortment of training “modules” that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles.”

Tom Heck, President,
International Association of Teamwork Facilitators

“I could not be more pleased with the products I purchased and the service that accompanied it. I must admit when I saw the price tag I wondered about the depth of the content … and I must tell you I was 1,000% impressed. We’ve purchased 2 modules thus far and plan to buy others soon. The customer service was outstanding and modules were delivered straight away) I’ve been in the training business a long time … and I can honestly say … this is some of the best material I’ve seen and the price is absolutely outstanding.

Thank you for providing such a valuable service to those of us working front-line training and development!”

Loretta Thirtyacre
Manager, Corporate Training and Development,
COUNTRY Insurance and Financial Services, Illinois, US

Read more