Description

Target audience

These marketing training course materials will provide your participants with a strong grounding on the skills and knowledge required to deliver effective marketing initiatives that get results. Participants will learn to understand what is marketing and will guide them on a range of core marketing concepts.

Participants will learn a simple basic fact that marketing is a process. And, as a result that marketing covers the promotion, selling and distribution of products or services.

In addition, you can use the content to teach participants on the 4 P’s (Product, Price, Place and Promotion). And, you can provide your participants with the tools and techniques necessary to build an effective marketing process, the product cycle and how price can impact on profits.

Course outline

The following topics are covered within the slides, manuals and support materials provided:

Introduction – Use the course materials to teach your audience on what is marketing. Then, explore a range of core concepts.

The Marketing Environment – This section focuses on the main aims of marketing.

The Boston Consulting Group Matrix – Use this section of the materials to explain the Boston Consulting Group (BCG) Matrix.

Products – Use the content provided to focus attention on products versus solutions within a marketing environment.

Price And Place – This section of this course in marketing skills will explore the key areas of price and place. Special attention is also given the barriers to entry within certain markets.

Promoting the Product – The final section of this course looks at the crucial area of competitive advantage. Use the materials to train your audience about sustaining competitive advantage.

Course objectives

Perhaps you’re looking to improve the marketings skills of a management group. Or you may even want to develop the marketing skills training of line staff as part of management and leadership development initiative. Either way, you will get the materials that you’ll need to do this.

To summarize, you’ll get content to deliver a course in marketing skills. And, by the end of the course your participants will be able to:

– Identify the main obstacles.

– Understand the marketing process.

– Understand a range of tools and techniques.

– Explain the benefits of having an effective marketing process.

Customer stories

“I’ve developed an alliance with Oak — a company that has developed a wide assortment of training “modules” that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles.”

Tom Heck, President,
International Association of Teamwork Facilitators

“I could not be more pleased with the products I purchased and the service that accompanied it. I must admit when I saw the price tag I wondered about the depth of the content … and I must tell you I was 1,000% impressed. We’ve purchased 2 modules thus far and plan to buy others soon. The customer service was outstanding and modules were delivered straight away) I’ve been in the training business a long time … and I can honestly say … this is some of the best material I’ve seen and the price is absolutely outstanding.

Thank you for providing such a valuable service to those of us working front-line training and development!”

Loretta Thirtyacre
Manager, Corporate Training and Development,
COUNTRY Insurance and Financial Services, Illinois, US

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