Marketing Skills Training Pack – Training Course Material.
You can use this editable training course material to deliver a training course on marketing skills
.
Why Choose Oak Innovation’s Marketing Training Materials?
- Save Time & Effort: Instantly access professional, editable content—no need to spend hours researching or designing slides.
- Proven & Trusted: Used by leading brands worldwide, our materials are designed for real-world business success.
- Fully Customizable: Tailor every element to your audience or brand, ensuring your training is always relevant and engaging.
- Immediate Impact: Equip your participants with practical marketing skills they can apply right away.
Trusted By Leading Brands.
Whether you’re launching a new course or refreshing your current training, Oak Innovation’s Marketing Training Materials make it easy to deliver professional, results-driven marketing education—every time.
Topics Covered.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing.
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
Learning Objectives.
Your participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
What You Get:
- Instructor Manual [NEW]
- Slide Deck (77 slides)
- Course Workbook (40 pages)
- Training Games
- Icebreakers
- Activities And Exercises
- Training Guides
- Reading Lists
- Assessment Tools
- Marketing Materials
- Action Plans