Unlock Powerful Marketing Skills — Instantly Elevate Your Training Sessions.
Get the editable training course material on marketing skills your business needs. With the flexibility to add the content and examples you already have.
You can present this marketing skills training material in your courses to improve your participants ability to engage within marketing initiatives.
Whether you’re just starting out or you’ve been in business for years, Oak Innovations’s editable marketing skills training course material can be easily delivered in any business.
Why Choose Oak Innovation’s Marketing Training Materials?
- Save Time & Effort: Instantly access professional, editable content—no need to spend hours researching or designing slides.
- Proven & Trusted: Used by leading brands worldwide, our materials are designed for real-world business success.
- Fully Customizable: Tailor every element to your audience or brand, ensuring your training is always relevant and engaging.
- Immediate Impact: Equip your participants with practical marketing skills they can apply right away.
Trusted By Leading Brands.
Whether you’re launching a new course or refreshing your current training, Oak Innovation’s Marketing Training Materials make it easy to deliver professional, results-driven marketing education—every time.
Topics Covered.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing.
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
Learning Objectives.
Your participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
What You Get:
- Instructor Manual [NEW]
- Slide Deck (77 slides)
- Course Workbook (40 pages)
- Training Games
- Icebreakers
- Activities And Exercises
- Training Guides
- Reading Lists
- Assessment Tools
- Marketing Materials
- Action Plans