Marketing Skills Training Pack – Training Course Material

$25.00

Our Marketing Skills Training Pack is here to help you deliver a marketing course as your own!



Brand & Deliver

Every training kit comes packed with premium, ready-to-use training course material that you can use to deliver unforgettable learning experiences — with zero stress and maximum impact.

  • Rebrand as your own.
  • Use in your courses.
  • No attribution needed.
  • Develop skills.
  • Print for teams.
  • Use in unlimited projects.
  • Repurpose as required.
SKU: MKT Categories: , Brand:

Marketing Skills Training Pack – Training Course Material.

You can use this editable training course material to deliver a training course on marketing skills
.

Why Choose Oak Innovation’s Marketing Training Materials?

  • Save Time & Effort: Instantly access professional, editable content—no need to spend hours researching or designing slides.
  • Proven & Trusted: Used by leading brands worldwide, our materials are designed for real-world business success.
  • Fully Customizable: Tailor every element to your audience or brand, ensuring your training is always relevant and engaging.
  • Immediate Impact: Equip your participants with practical marketing skills they can apply right away.

 

Order Now

Trusted By Leading Brands.

Whether you’re launching a new course or refreshing your current training, Oak Innovation’s Marketing Training Materials make it easy to deliver professional, results-driven marketing education—every time.

aApple
Cadbury
Carlsburg
citi
colgate
comcast
disney
DFA
dunkin
eastern
General-mills
harvard
HRProTeam
HSBC
IAG
IBM
Leica
microsoft
mitubishi
mutual-of-america

Topics Covered.

1. Introduction to marketing skills

  • Key marketing skills.
  • What is marketing.
  • Core marketing concepts.

2. The marketing environment

  • Factors that demand strategic management skills.
  • The level of control a company has over marketing.
  • The main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • Boston Consulting Group Matrix.
  • Essential aspects like products, prices, and places.
  • Product growth opportunities.
  • The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

 

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Selling.
  • The level of sophistication in the market.
  • Competitor analysis.
  • Supporting the market.
  • Identifying what costs will be associated with engaging in a market.

6. Promote the product

  • How to sustain a competitive advantage.
  • Product differentiation.

 

Learning Objectives.

Your participants will:

  • Explore the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Examine the benefits of an effective marketing process.

 

What You Get:

  • Instructor Manual [NEW]
  • Slide Deck (77 slides)
  • Course Workbook (40 pages)
  • Training Games
  • Icebreakers
  • Activities And Exercises
  • Training Guides
  • Reading Lists
  • Assessment Tools
  • Marketing Materials
  • Action Plans

 

Order Now