Download And Easily Present Customer Relationship Management Training Course Material


This comprehensive CRM training course equips teams with the skills to boost sales through stronger customer relationships and build lasting customer relationships that drive sales, loyalty, and growth.


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There’s A New Way To Present Customer Relationship Management Training Courses. A Great Way.

We simplify your course creation efforts and course through customizable content.

With 100+ customizable slides, exercises and activities, it’s a complete training solution to make customer interactions more profitable.

Your audience will learn about CRM fundamentals like strategy, data management and segmentation. Plus practical skills like establishing rapport, meeting needs and creating positive experiences.

The result?

Employees with a customer-centric mindset who can strengthen relationships and maximize the value of every interaction.

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Course Objectives

During this course, participants will learn how to:

  • Understand the importance of customer relationships.
  • Explore the components of CRM.
  • Describe the factors that can cause customer relationships to fail.
  • Understand how you, as an employee, can affect CRM.
  • Use the material to develop a customer-centred approach.
  • Examine types of customers.
  • Recognize potential impacts on business.


Course Content

1. Customer relationship management (CRM)

  • Highlight the basic principles and applications of customer relationship management.
  • Learn how CRM systems can be introduced within organizations.
  • Discuss how CRM is both a product and a process.
  • Outline the most effective ways to deliver CRM systems.
  • Examine the constraints that can emerge to threaten these critical customer relationship skills.

2. Customer service

  • Discuss why we need customers.
  • Explore what customers want and their expectations.
  • Detail the concept of integration.

3. The impact on the organization

  • Shift the focus from the product to the customer.
  • Streamline the offer to the customer’s requirements, not want the organization can make.
  • Highlight competencies required for an effective CRM process.

3. Perspectives

  • Explore perspectives on selling within customer relationship management environments.
  • How CRM practice fits within companies.

4. A customer-focused solution

  • Discuss managing customers and CRM systems.
  • Explore quality management skills.
  • Examine standards and continuous improvement.
  • Highlight the QCT link and CRM as a business process.
  • Point out the impact of CRM failure on companies.


What You’ll Receive

You will instantly receive a zipped file that contains the following:

  • 83 Customizable PowerPoint Slides.
  • 83 Page Instructor Manual.
  • 67 Page Training Workbook.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.


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