Customer Relationship Management Skills



SKU: CRM Category:


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These training course materials on customer relationship management skills can be used by anyone that wants to deliver their own training courses on customer relationship management. They are easy to deliver. And, no previous experience is required.

They are suitable for business managers that want to train their staff teams. And, also for corporate trainers that want to increase the type of courses that they can deliver.

This course is intended to be delivered to managers, team leaders, supervisors, and front line staff that need to manage customer relationships

Overall, they will help your participants to better understand customer relationships within organizations.

Learning objectives

Upon completion of this training course in customer relationship management skills, your participants will be able to:

– Understand the importance of customer relationships.
– Identify the components of CRM.
– Describe the factors that can cause customer relationships to fail.
– Understand the different ways that you as an employee can affect CRM.
– Use the material to develop a customer-centered approach.
– Identify types of customer.
– Recognize their potential impact on business.

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Course outline

The following topics are covered within the slides, manuals and support materials provided.

Customer relationship management (CRM) – The course starts by exploring relationships and how CRM can impact on organization. The material focuses on CRM as both a product and as a process. Use the content to outline some of the constraints involved.

Customer service in the organization – This part of the course focuses on customers and why we need them. The content will help you teach your audience about what customers want, expectations and the concept of integration.

Generating a customer focused solution – The final sections of the course look at managing customers and how to measure CRM. In addition, the training course materials outline standards and continuous improvement. Use the content to teach your audience about the QCT Link and CRM as a business process. Finally, explore aspects of communication and the impact of CRM failure on companies.

What’s included

These training course materials on customer relationship management are designed to make the delivery of this course as easy as possible. From the 67 customizable participant manual to the 83 powerpoint slides, the full power of the these course materials are available instantly.

Also included are 14 Expert Training Guides that will help you deliver this course to others.

You will also receive an 83-page facilitator manual that will help you deliver this course in customer relationship management skills.

Use this courseware to train your audience to deliver excellent customer service. Plus, they will learn how to maximize customer value. And, how to improve customer service levels.

We’ve designed these course materials specifically to help you to train participants about the role of customers. And, how these relationships impact on all companies.


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