All The Training Content You Need In One Download. Clever.
Yes, you can get instant access to the training content on marketing skills you need.
You can stop searching for course materials, stop stressing about what needs to be included, and even spend less time feeling guilty about not having developed the course from scratch.
At Oak Innovation, we go beyond the boring “cookie-cutter” course materials and give you practical and easy-to-use training content—including an editable workbook and slide deck that your audience will love.
You’ll get the training course material that took us years to develop and will be accessible in minutes.
Let’s discover how you can easily elevate your marketing skills training courses!
Our comprehensive training course material empowers instructors and people managers like you to take full control of their training courses. It provides trainer-made, editable content, customizable slide decks, and the convenience of instant access.
So, say goodbye to the stress and uncertainty of creating training content from scratch!
This user-friendly training resource serves as your ultimate training resource.
These no-prep marketing skills training course materials for instructors provide training resources and activities perfect for delivering your training courses.
Find everything that you’ve been looking for!
Propel Your Marketing Courses Forward.
These ‘Marketing Training Materials’ cover the essentials of marketing and are designed to instruct critical marketing principles to all categories of staff.
You can use the course content to introduce your learners to crucial marketing skills, the marketing environment, products, price, place, and how to promote a product.
Delivering this training course material is straightforward. Just use the course content to teach your learners to master marketing skills, understand the marketing process, explore marketing tools and techniques, and differentiate products.
What’s Included. Explore The Highlights.
- Easy-to-follow training content for use by any instructor.
- Learner printables, including workbooks, will come with each course.
- Digital slides and printables for instructors.
- Easy-to-follow training games, training icebreakers, and practical training guides.
- Editable workbooks, tests, exercises, advertorials, reading lists and action plans for each course.
NO MORE spending long days or nights working when you have to deliver a training course … AND your learners will thank you as they will learn what they need! Prep ahead, and you’ll be all set!
Benefits Of Marketing Skills Training.
The marketing skills training program offers the opportunity to develop a strong knowledge base, awareness, and skills required to complete and participate in successful marketing initiatives.
Who Should Take Marketing Skills Training?
This program is specifically designed for managers and line staff responsible for marketing in the organization or a business unit.
How Should You Use These Training Materials On Marketing Skills?
Marketing skills have never looked so easy to develop!
These editable training course materials with workbooks will make your courses pop with ideas and purpose.
Low-prep training course materials are a great way to organize your smaller training room courses items that often get forgotten.
Adding these editable training materials will make sure all your courses is easily accessible and meaningful!
Top Tip: If you’d like to give the training materials more meaning, why not add company or learner-specific content? That way, they’ll look extra personalized when you deliver the course.
Why You’ll LOVE This Training Content!
- You get flexible training materials that give you everything you’ll need.
- You get lots of interactive training content to choose from.
- There are limitless ways to meet your presentation needs for ALL types of learners!
- You SAVE TIME on every course because we have done this hard work for you.
- You SAVE MONEY on every course because you’ll never need to order another set of training materials again!
- Going digital means you can take your training material with you no matter where you are.
- You can easily edit the training material for you!
- Everything is easy to present, no matter your experience level.
- The content is perfect for instructors at ANY level or under ANY schedule!
- You can edit the content to meet your presentation style and target unique learner needs.
- Whether you prefer to deliver the training material as provided or edit it to meet your learner needs and teaching style … this training material is set up for both options!
Topics Covered. Explore The Detail.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing?
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
Objectives. Designed To Make A Difference.
At the end of this training course on marketing skills, your participants will be able to:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
Get Instant Access To Everything You Need.
- Workbook.
- Slide Deck.
- 17 Free Training Games.
- 17 Free Training Icebreakers.
- 15 Practical Training Guides.
- 2 Course Tests.
- Activities/Exercises.
- A Reading List.
- A Course Advertorial.
- An Action Plan.
