Introduction To Marketing Course


The introduction to marketing course is for people that want to learn the basics of marketing. 

You can now present this course, including strategies and tools used across companies. This is a step-by-step way to share the foundational principles and techniques of marketing.

To present this introduction to marketing course, you will get the following:

  • 72 Customizable PowerPoint Slides.
  • A 34 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.


How To Present An Introduction To Marketing Course

This Introduction To Marketing Course is an easy and fun course used in various training workshops, meetings, and activities. It is suited for groups of 12-15 people but can be applied to larger groups by forming smaller groups. It only needs about a day to present the content.

It is easy to present this course. Download the content you’ll need (slide deck, manual and guides). And then follow the course outline.

The content can be rebranded and customized by adding a logo.

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Course Description

Practical marketing skills are a powerful tool to help any business connect with its customers.

And in broad terms, marketing is what a business will do to promote how a product or service will be bought or sold.

There are five activities that a company can use:

  1. Advertising.
  2. Telemarketing.
  3. Newsletters and printed materials.
  4. Internet marketing.
  5. Product placement.

And marketing activities are used to:

  • Increase brand awareness.
  • Advertise products or services.
  • Increase the broad reach of your product.
  • Generate more leads and conversions.
  • Increase sales.
  • Improve awareness.
  • Increase customer satisfaction.
  • Help to stay ahead of the market.
  • Upsell and cross-sell products.
  • Retain customers.
  • Acquire new customers.
  • Promote a new product or service.

This Introduction To Marketing Course provides a foundation on how marketing initiatives work.

The course starts by exploring the main aim of marketing.

The course then details the Boston Consulting Group Matrix and discusses the 4 P’s (product, price, place, and promotion).

It then discusses the benefits of having an effective marketing process, and the main obstacles involved.

The course comes to a close by highlighting several marketing tools and techniques.

Who Should Attend

This introduction to marketing course targets the needs of line staff, team members, managers, and human resource professionals.

What Your Delegates Will Learn

At the end of this course, your delegates will be able to:

  • Identify the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Explain the benefits of having an effective marketing process.

Course Outline

These are the six critical sections in this course.

1. Introduction To Marketing skills

  • Discuss great marketing skills.
  • Explore what is marketing.
  • Present a range of marketing core concepts.

2. The marketing environment

  • Discuss the significant factors that demand strategic management skills.
  • Examine the level of control a company has over these efforts.
  • Discover the main aims of marketing.

3. The Boston Consulting Group Matrix

  • Outline the marketing environment.
  • Introduce the Boston Consulting Group Matrix.
  • Explore products, price, and place.
  • Learn how to identify product growth opportunities.
  • Highlight the Boston Consulting group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • provide a focus on products.

5. Price and place

  • Discover where exactly are they going to sell their product.
  • Identify hat is the level of sophistication in the market.
  • Explore which competitors are already there, and what market share they have.
  • Point out how to support the market.
  • Establish what costs will be associated with engaging in this market.

6. Promote the product

  • Learn how to sustain a competitive advantage.
  • Differentiate products from the competition to achieve a competitive advantage.
  • Establish how this differentiation can come from – the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.

Introduction To Marketing Course Overview

  • 72 Customizable PowerPoint Slides.
  • 34 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.

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