Customer Relationship Management Skills


This training material can be used by trainers and business managers to run workshops on customer relationship management skills. The training material is 100% customizable and instantly available.

  • Download: Instantly Available
  • Customization: Fully Editable
  • Branding: Rebrand As Your Own
  • Audience: Suitable For All Employees
  • Duration: Full Day
  • Experience: No Experience Required

SKU: CRMA Category:

Take Your Training Courses On The Customer Relationship Management Skills To a New Level

With Oak Innovation your training material on customer relationship management skills comes first. No more trying to create everything from scratch.

From the user-friendly off-the-shelf customizable training material to the opportunity to brand everything as your own, everything you receive is designed to just make sense.

Make Your Courses Possible In Minutes

Stop wasting time on creating training material on customer relationship skills from scratch. Customize the content as easily as adding your own logo. Instantly download all the required slide decks, manuals, guides, exercises, and all other content in one place.

Present Your Courses With Ease

Benefit from this practical training material that you’ll instantly feel comfortable with. Training material with ready-to-present content brings you everything you need to deliver your own training courses.

Localize Your Course Without Losing Control

Add or even remove anything from the content provided with ease. Mix the content into different versions to allow you to present targeted courses to various different learners.

Share Content With Your Learners

Showing your learners the right content at the right time can be the key to increasing their performance. Built specifically for business managers and corporate training professionals, Oak Innovation provides everything you need to present, and apply content across your skills courses.

Present Your Courses In A Smart Way

Comfortably expand your delivery into new types of courses with this pre-written training material. Save time and effort with instantly downloadable content. And, gain control over all course development projects.

Finally, Training Material That Will Benefit Your Learners

From the training material of this course, your learners will be introduced to the importance of customer relationships. They will learn about the components of CRM and will understand the factors that can cause customer relationships to fail.

Your course participants will learn about the different ways that an employee can affect CRM. And, they will learn about the various types of customers.

This course is suitable for all categories of employees and the training material is trusted by global brands around the world.

What’s Included?

  • An 83 Page Instructor Guide
  • A 67 Page Participant Manual
  • 83 Customizable PowerPoint Slides
  • Training Games And Training Icebreakers
  • A Course Advertorial
  • Eight Pre-written Expert Training Guides
  • Customizable Exercises And Tests
  • Further Reading Lists

Learning Objectives

Here is what your audience will learn when you present this content:

  • Understand the importance of customer relationships.
  • Identify the components of CRM.
  • Describe the factors that can cause customer relationships to fail.
  • Understand the different ways that you as an employee can affect CRM.
  • Use the material to develop a customer-centered approach.
  • Identify types of customers.
  • Recognize their potential impact on business.

What’s Covered?

These are the 3 key sections of this training course.

1. Customer relationship management (CRM)
You can use the training material to:

  • Encourage your audience to view CRM as both a product and as a process.
  • Outline the constraints that can exist.

2. Customer service
This training material in this section can be used to:

  • Focus attention on customers and why we need them.
  • Explore what customers want, their expectations, and the concept of integration.
  • Discuss with your audience how well these processes work within their companies.
  • Highlight perspectives on selling within customer relationship management and how it fits within companies.

3. A customer-focused solution
The training material provided will:

  1. Explore managing customers.
  2. Discuss how to measure CRM.
  3. Outline quality management skills and in particular standards and continuous improvement.
  4. Discuss the QCT Link and CRM as a business process.
  5. Examine aspects of communication and the impact of CRM failure on companies.

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Customer Relationship Management Training Materials
Customer Relationship Management Skills