Customer Relationship Management Course

$80.00

Customer relationship management, also known as CRM, is the process that companies use to manage and maximize interactions with customers.

Now you can get the content that you need to present a customer relationship management course.

The course will help your delegates to gain the skills related to excellent customer relationship management skills.

You will get:

  • 83 Customizable PowerPoint Slides.
  • 83 Page Instructor Manual.
  • 67 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.
  • Free Lifetime Access.

Description

How To Present A Customer Relationship Management Course

This Customer relationship Management Course is an easy and fun course used in various training workshops, meetings, and activities. It is suited for groups of 12-15 people but can be applied to larger groups by forming smaller groups. It only needs about a day to present the content.

It is easy to present this course. Download the content you’ll need (slide deck, manual and guides). And then follow the course outline.

The content can be rebranded and customized by adding a logo.

The World’s Best Brands Trust Oak Innovation

Course Description

Customer relationship management (CRM) is the strategy, approach, and practices that a company will employ to manage all current and potential customer interactions.

And companies develop effective relationships with their customers to:

  1. Determine mutually satisfying goals.
  2. Establish and maintain rapport.
  3. Produce positive feelings in both the organization and the customer.

This customer relationship management course begins by stressing the importance of customer relationships. The components of CRM. The various types of customers. And it details the different ways that an employee can affect CRM.

The course then discusses the factors that can cause customer relationships to fail.

Who Should Attend

This course will target the needs of line staff, team members, managers, and human resource professionals.

What Your Delegates Will Learn

At the end of the course, your participants will:

  • Understand the importance of customer relationships.
  • Explore the components of CRM.
  • Describe the factors that can cause customer relationships to fail.
  • Understand how you, as an employee, can affect CRM.
  • Use the material to develop a customer-centred approach.
  • Examine types of customers.
  • Recognize potential impacts on business.

Course Outline – Customer Relationship Management Skills Course

These are the three key sections in this course.

1. Customer relationship management (CRM)

  • Highlight the basic principles and applications of customer relationship management.
  • Learn how CRM systems can be introduced within organizations.
  • Discuss how CRM is both a product and a process.
  • Outline the most effective ways to deliver CRM systems.
  • Examine the constraints that can emerge to threaten these critical customer relationship skills.

2. Customer service

  • Discuss why we need customers.
  • Explore what customers want and their expectations.
  • Detail the concept of integration.

3. The impact on the organization

  • Shift the focus from the product to the customer.
  • Streamline the offer to the customer’s requirements, not want the organization can make.
  • Highlight competencies required for an effective CRM process.

3. Perspectives

  • Explore perspectives on selling within customer relationship management environments. And how this CRM practice fits within companies.

4. A customer-focused solution

  • Discuss managing customers and CRM systems.
  • Explore quality management skills. And, in particular, standards and continuous improvement.
  • Highlight the QCT link and CRM as a business process.
  • Point out the impact of CRM failure on companies.

Customer Relationship Management Course Overview

  • 83 Customizable PowerPoint Slides.
  • 83 Page Instructor Manual.
  • 67 Page Training Manual.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.

Order Now

$80.00Add to cart

Why We Created This Customer Relationship Management Course

To highlight the value-add of customer relationship management skills in the workplace, I’ve collated some key findings.

To illustrate:

  • Since I’m focusing on customer relationship management skills, your starting point is an overview of the current market. For example, Fortune Business insights estimate that the global market for customer relationship management is valued at $52.64 billion. I’ll assume that to anyone, that figure is staggering.
  • Now that we’ve covered the market size, customer satisfaction opportunities should be pretty straightforward. For example, Capterra demonstrated that 47% of users say CRM improves customer satisfaction.
  • You knew the pandemic would impact these figures. Well, it’s not surprising that Salesforce suggests that the pandemic accelerated the demand for effective CRM. That’s a substantial opportunity for improvements to be secured.
  • If you’re ready to understand CRM, you’ll need to dig deeper into current research. For example, Grand Review Research reveals that 91% of companies with 10 or more employees use a CRM to manage customer conversations. And this research also identified that 82% of organizations use CRM for sales reporting.
  • You might be wondering why I’m concentrating on opportunities. And when you’ve been doing this as long as we have, you will discover the value of CRM tools. For example, LinkedIn report that 64% of companies say CRM tools are impactful or very impactful.

You may also like…