The Customer Driven Organization



– Customizable 77-page participant manual
– 90 ready-to-deliver slides
– Icebreakers, training games & exercises
– Further reading
– Course evaluation and action plan
– Expert training guides
– Permission to add your own logos
– Use where, when and as often as required
– Instantly available


Don’t get left behind: Get training course materials to deliver your own courses on the customer driven organization

A customer driven organization places the customer at the heart of the organization. It’s that simple.

To achieve this, the organization and its employees need to focus on what the customer wants. Next, there is need to build strong customer relationships. And, a company wide commitment to provide great customer service during all customer interactions.

So how do you help employees to be more customer-driven?

Customer centric employees listen to what their customers want. And, this puts the customer at the core of the business.

As a result, you’ll need to help employees realize the need to deliver customer centric solutions. Plus, that all solutions generated will meet the goals and objectives of customers.

What you need to know about delivering this course to others

Do you have have you a group that needs to learn about sthe customer driven organization? Maybe, you don’t have all the training content that you need? This is where we can help.

Now you can instantly download these training materials and use them to deliver a course on the customer driven organization. In particular, this course can be used to instruct managers, team leaders, supervisors and front line staff.

At the end of this course, your participants will better understand customer relationships. Plus, they will understand the role of the customer within organizations. And, the different types of customers that can exist.

Course overview

The following topics are covered within the slides, manuals and support materials provided.

A customer driven organization – First, examine the important aspects of being customer driven organization. These include loyalty and value add service. Then, discuss market information and profit.

The customer service environment – Next, explore customer service as a process and why we need customers. And, how to identify customers. Then, discuss the Pareto Principle.

What customers want – Then, explore some of the expectations of customers. For example, why do we have customers and how do we go about keeping customers.

Knowing customers – Next, focuses on knowing customers. Next, outline aspects like loyalty and switching costs. And, discuss why customers leave, crises and commitments.

The customer service culture – With this in mind, explore the important areas of standards, innovation and excellent service.

Communication – To conclude, discuss best practices in the areas of listening skills, customer styles and complaint handling systems.

Course objectives

Upon completion of this training course your participants will be able to:

– Understand the vital importance of the customer

– See the value in having excellent customer service

– Identify the factors that prevent maximizing customer value

– Understand how to look at the customer service levels

– Establish if a company is customer driven

– Identify different customer types and how to interact with them

Customer stories

“All I can add as a satisfied customer who purchased ALL programs in the past is a job well done.”

Anthony A. Carangelo – owner/ceo
The Growth Coach of Central New York

“I could not be more pleased with the products I purchased and the service that accompanied it. I must admit when I saw the price tag I wondered about the depth of the content … and I must tell you I was 1,000% impressed. We’ve purchased 2 modules thus far and plan to buy others soon. The customer service was outstanding and modules were delivered straight away) I’ve been in the training business a long time … and I can honestly say … this is some of the best material I’ve seen and the price is absolutely outstanding.

Thank you for providing such a valuable service to those of us working front-line training and development!”

Loretta Thirtyacre
Manager, Corporate Training and Development,
COUNTRY Insurance and Financial Services, Illinois, US

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