Build marketing effectiveness with our versatile workbook on marketing skills.
Tailored for companies providing training to their employees, individuals looking to develop their own marketing skills, coaches and mentors providing one-to-one supports, educators teaching marketing skills courses, and learning professionals providing courses.
When learners have completed this workbook they will be able to:
- Identify the main obstacles to effective marketing.
- Understand the marketing process.
- Understand a range of tools and techniques for marketing.
- Use these techniques to build an effective marketing process.
- Explain the benefits of having an effective marketing process in the organization.
