Oak Innovation: Sales Skills Training Course Material


Just imagine delivering your own webinar, virtual training session, or traditional classroom session on sales skills. Simply add your logo to this content and brand everything as your own.

What you’ll get:

  • 70-page participant manual
  • 106 Powerpoint slides
  • Practical exercises
  • Reading list
  • Course evaluation form
  • Course action plan
All training course material instantly available after checkout

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How to deliver an incredible training course on sales skills

We’re here to help you delight your audience with amazing training material. All you have to do is add your logo. And, start delivering this sales skills course to others today.

We’ll also show you how to deliver this training course within professional services companies.

You want to be the best. The all-in-one download to get you there is here.

This sales skills training course focuses on the challenges faced by staff responsible for selling and sales within professional service organizations. This includes all line staff, supervisors, owner-managers, and business managers.

Sample training course material

Say goodbye to endless hours of developing content from scratch. And, just imagine how wonderful it will feel to deliver a successful training course on sales skills (see sample course material below).

Benefits of this training course material

  • Instantly available
  • Freedom to add your logo
  • Brand everything as your own
  • Fully customizable
  • Deliver the course wherever you want
  • All content is developed by industry experts
  • Saves you time and effort
  • Affordable
  • No experience required

What our customers say

Oak Innovation is loved by industry-leading professionals around the world.

I would like to take this opportunity to express my learning experience for Oak Innovation. I really enjoyed the way, methodology, and the contents of the course. The course contents are enriched with practical exercises, examples, problem-solving models, and key definitions. It also puts flash on further reading, materials, and books to be consulted for in-depth exposure of the subject topic. Hence I strongly recommend this course to the professionals of various sectors of the industries because it will enable and upgrade them from the ordinary level of skills to breakthrough level of skills. Professionals can enjoy cost-effective management training solutions in their industry.

Farhan Majeed Country Consultant GIIM-Pakistan

WOW!!! An extremely thorough program. Covered the subject from beginning to end.
Stephen Fraundorfer

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What you get

If you are looking for content to present your own business training course on sales skills, this is the course material for you. And, you don’t have to be an experienced business trainer to get results like a pro.

What you’ll get:

  • 79-page participant manual
  • 106 powerpoint slides
  • Practical exercises
  • Further reading
  • Course evaluation form
  • Action plan

Learning objectives

At the end of this training course your participants will be able to:

– Identify the main obstacles that can block sales

– Understand the nature of selling viewed as a process

– Understand a range of sales techniques

– Use these techniques to build an effective sales process

– Deliver better sales results

Course outline

In an effort to provide you with as much value as possible, we’re going to show you how to deliver the key sections of this training course.

What is selling – With the proper skills, sales situations won’t feel so overwhelming and challenging for your audience. Of course, there will always be situations where people won’t place orders or buy from them. Unfortunately, there’s no way to guarantee 100% sales. However, with a heightened awareness and some great techniques, your audience can maximize results.

One of the best ways to improve the skills of your audience is to use the content provided to discuss the concept of selling professional services. Next, there’s no better way to step inside the mind of your audience than by exploring the reasons why people don’t buy.

During this first section, we suggest that you share your perspectives on selling within professional service companies. Your experiences and reflections will make the content more meaningful to your audience. And, to put it simply, this form of storytelling will help your audience to get the maximum benefit from the material presented.

The selling equation – The best way of sharing some essential truths on sales with your audience is to use the content provided to highlight the selling equation. When we find ourselves discussing this equation with an audience, we share the fundamental equation of selling within professional service companies:

Activity x Skill x Attitude = Results

In this instance, activity relates to the number of clients visited and the number of proposals generated. Skill, on the other hand, is the ability to convert proposals to sales. Attitude is the professional and enthusiastic approach that is applied. And results are the number of sales generated.

We’re talking about generating an excellent mental framework for your audience so that they can be more productive and confident at selling services.

Managing first impressions – With the anticipation of sales upon your audience, it’s a perfect time to start talking about the critical role of managing first impressions. Traditionally, managing first impressions is down to the appearance of those trying to make a sale and the behavior that they exhibit. As with the overall image of the company, there needs to be a marriage between these two factors.

Spending quality time with a client is vital to make first impressions as healthy as possible and to get the sales process off to a great start. Use the content also provided to explore how to influence buying decisions. Take charge in this space will help your audience reframe how others may be approaching buying decisions.

Stages of a sales call – Think about all those times that you’ve received a sales call or had to make one yourself. They can be challenging for all concerned. Now is the time in the course to use the content to discuss the stages of the sales call. All successful salespeople have strategies of rules of thumb that they will follow.

Many of us will have a set of techniques or necessary steps that we use to make a sales call. Use the material provided to share one such technique known as the AIDA Formula. Typically, the person that wants to convert a sale will gain the attention of the customer; they then build the customer’s interest in the service available to create desire for the service and then moves to get the customer to take action and buy the service.

For best results, then use the content provided to explore presentation skills. And, the concept of believability which involves using specific action-oriented and results-oriented statements, to build towards a customer-focused solution.

Communication skills – Sales skills are about communication — about gathering information and in the process, delivering solutions to meet the need of a customer. Use the content provided to explore these core sales skills, including:

– Getting information
– Questioning skills
– Powerful words for questions
– Pitfalls in questioning
– Listening skills
– Active listening

Client expectations – Not being aware of client expectations is a sure sign that your audience is not yet ready to close sales situations with any sense of certainty. It may be they are not aware of how to handle client questions, wants, and needs. They may not be in a position to identify features and benefits. Similarly, they could be unaware of how to use transitions, and they may not know how to handle objections. This is something we frequently hear from clients that sell over the phone.

Many people think you have many years of experience to be productive in these areas. However, you can use the content provided to share vital information that will help your audience jump ahead.

Documents – Another characteristic of highly successful salespeople is their capacity to maximize documentation. Some individuals that are new to sales can find this challenging as they are simply unsure of how to complete this task. And, often, when we don’t know how to do something, we can avoid it. Successful salespeople typically don’t run away from situations at the risk of losing a sale. Use the content provided to outline a useful approach known as the client record card. Then, explore how to craft a proposal. And, discuss buying signals and the role of price.

Closing the sale – Now, just because up to this point, your audience will have learned a lot about selling, it doesn’t mean they’re always going to hit a home-run. In this final section, use the content to explore effective closing techniques. No matter how much they have improved, your audience just must learn to ‘close the sale.’ These days, we hear a lot of companies looking to build these skills within their leadership development training courses.

If ignored, they simply won’t deliver results, and all this focus will be a waste. Be sure to reassure your audience that they shouldn’t overthink things as people don’t buy for many reasons also.

There’s no better way to start to bring the course to an end than by using the content provided to explore the critical role of non-verbal communication. There’s plenty of more content provided to discuss aspects like the use of eye contact, personal space, and how not to lose a sale.

Amazing expert guides will get you to the place you want to be

Over the years, we noticed that some people, along the way, have asked for a little more creative input. And, let’s face it, there are times when we all need an extra spark to make our training courses shine even brighter.

So allow us to introduce our free expert training guides. An innovative collection of guides that mix inspiration, insights, techniques and skills, sprinkled with everything you’ll need to deliver a successful training course. These guides are a security blanket of experience just for you. With eight free training guides instantly available, and each jam-packed with value, it’s the easiest way to get ahead.

  • Training icebreakers
  • How to select training materials
  • Training games
  • How to increase participation
  • Learn to improve your questioning skills
  • How to improve your listening skills
  • Learn how to deal with difficult people
  • How to evaluate training courses

Your courses, your way – everything you need to be the best

Within companies, across teams, on the go — wherever and however you want to deliver this course, it’s never been easier to put this content into action.

Wave goodbye to spending time developing training courses and say hello to awesome content that you can instantly download, customize, and even brand as your own.

You can download this training course material on sales skills immediately after checkout.

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How to answer common questions

What is selling?

People buy for many reasons that include:

  • To avoid pain
  • To reduce risk or loss
  • Prestige or Ego
  • Money
  • Enjoyment, pleasure or comfort
  • For others

What are the main stages of a sales call?

The typical sales call has four identifiable stages. These are:

  • The opening
  • The presentation
  • The closing
  • The departure

What are the five main types of sales questions?

There are five main types of sales questions:

  • Open
  • Probing
  • Reflective
  • Hypothetical
  • Closed

Give some examples of buying signals?

Examples of buying signals can happen when the client:

  • Asks for the price
  • Asks for more details
  • Starts to calculate numbers
  • Asks about availability or start dates
  • Shows sudden friendliness

Can I edit these training course materials?

Yes. You can even add your logos and deliver them as your own.

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Oak Innovation: Sales Skills Training Course Material