Oak Innovation: Sales Skills Training Course Material


With the amazing versatility of an insightful Powerpoint Slide deck, you can frame this course from the very beginning.

Use the customizable participant manual, and expert training guides, to then share the key concepts and ideas of this sales training course.

What you’ll get:

  • 70-page participant manual to encourage learning
  • 106 Powerpoint slides to frame the training course
  • Practical exercises to stimulate learning
  • Reading list for those that want to keep learning
  • Course evaluation form to improve future course delivery
  • Course action plan to achieve future objectives and goals

Offer: 10% OFF at checkout with coupon code Bonus10

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How to deliver an incredible training course on sales skills

We know sales skills training courses. You know your audience.

We’re here to help you delight your audience. All you have to do is add your logo. And, start delivering this sales skills course to others today.

Keep reading to explore what content you will receive. We’ll also show you how to deliver this training course within professional services companies.

You want to be the best. The all-in-one download to get you there is here.

We all want to save time when developing training content while still delivering the results we want to achieve from our courses. Whether that’s suggestions for your Powerpoint slide decks, actionable value that you can build into a participant manual, or just guides that will help you deliver a course — the possibilities for you are endless when we’ll do all that for you instantly.

The sales skills training course focuses on the challenges faced by staff responsible for selling and sales within professional service organizations. This includes all line staff, supervisors, owner-managers, and business managers.

Just imagine how it will feel to deliver this course online, to share the content with your in-house teams, or simply using the content within a coaching initiative. Basically this customizable, practical training material is perfect for your training courses. And, when you’re ready to deliver the content, Oak Innovation’s unique all-in-one course allows you to deliver this course easily and without restrictions.

What’s not to love about this training course material:

  • Instantly available so you don’t need to develop everything from scratch
  • Freedom to add your logo for the ultimate opportunity to brand everything as your own
  • Fully customizable so you can offer one-of-a-kind and unique delivery options
  • Total freedom to deliver the course where you want provides you with exceptional flexibility
  • All content is developed by industry experts offers you maximum confidence in the content
  • Everything is ready to deliver which saves you time and effort
  • Affordable so it won’t break the bank to get this training course material
  • No experience required so you’re guaranteed that this course is easy to deliver

And, now with more features than ever.

At Oak Innovation, we’re all about getting you prepared with incredible content that will help you respond with even greater confidence. So, do make sure to also scroll down to explore frequently asked questions that often get asked on sales skills training courses.

Say goodbye to endless hours of developing content from scratch. And, just imagine how wonderful it will feel like to deliver a successful training course on sales skills (see sample course material below).

Deliver the training courses you want to offer

Oak Innovation course content saves you time by giving you an all-in-one set of training course material that enables you to deliver your own courses and stay ahead of the competition. Oak Innovation is loved by industry-leading professionals and used by a large group of users around the world.

Christy Crump, Crump & Associates

“As with every program I’ve purchased from your company, this one is comprehensive, detailed, in-depth. It gives me more than I need to conduct multiple trainings Thank you, again, for your awesome products.”

Dr. James S. Vuocolo, Master Certified Business & Personal Coach

“The sample module I obtained motivated me to purchase the entire set of 52! I immediately saw the value in being able to customize the materials to fit my audience and provide my clients with a choice of format (Powerpoint, Word, PDF). The attachments arrived in a timely fashion and were easy to access. I recommend these products to other coaches, trainers, and consultants who want an easy way to save hours of time and have presentations they can customize and call their own.”

Anita Wild, Director, Action Development Group

“The modules are certainly still proving useful. Every day I think of another use for them, they have come at just the right time, really excellent value for money – the complexity and depth in the materials mean we can mix and max PowerPoint presentations to suit our audiences levels and requirements.” –

Donna M. Logan, Senior Training & Design Specialist

“Wow! I just went through your course and am blown away by the content! Very well done! I feel you have provided a very complete package here. There is more than enough information here to deliver a course that produces results. Well done!”

Explore more customer stories

Learning objectives

If you are looking for content to present your own business training course on sales skills, this is the course material for you. And, you don’t have to be an experienced business trainer to get results like a pro.

What you’ll get:

  • 79-page participant manual
  • 106 powerpoint slides
  • Practical exercises
  • Further reading
  • Course evaluation form
  • Action plan

At the end of this training course your participants will be able to:

– Identify the main obstacles that can block sales

– Understand the nature of selling viewed as a process

– Understand a range of sales techniques

– Use these techniques to build an effective sales process

– Deliver better sales results

Course outline

In an effort to provide you with as much value as possible, we’re going to show you how we would use the content provided to deliver the key sections of this training course.

What is selling – With the proper skills, sales situations won’t feel so overwhelming and challenging for your audience. Of course, there will always be situations where people won’t place orders or buy from them. Unfortunately, there’s no way to guarantee 100% sales. However, with a heightened awareness and some great techniques, your audience can maximize results.

One of the best ways to improve the skills of your audience is to use the content provided to discuss the concept of selling professional services. Next, there’s no better way to step inside the mind of your audience than by exploring the reasons why people don’t buy.

During this first section, we suggest that you share your perspectives on selling within professional service companies. Your experiences and reflections will make the content more meaningful to your audience. And, to put it simply, this form of storytelling will help your audience to get the maximum benefit from the material presented.

The selling equation – The best way of sharing some essential truths on sales with your audience is to use the content provided to highlight the selling equation. When we find ourselves discussing this equation with an audience, we share the fundamental equation of selling within professional service companies:

Activity x Skill x Attitude = Results

In this instance, activity relates to the number of clients visited and the number of proposals generated. Skill, on the other hand, is the ability to convert proposals to sales. Attitude is the professional and enthusiastic approach that is applied. And results are the number of sales generated.

We’re talking about generating an excellent mental framework for your audience so that they can be more productive and confident at selling services.

Managing first impressions – With the anticipation of sales upon your audience, it’s a perfect time to start talking about the critical role of managing first impressions. Traditionally, managing first impressions is down to the appearance of those trying to make a sale and the behavior that they exhibit. As with the overall image of the company, there needs to be a marriage between these two factors.

Spending quality time with a client is vital to make first impressions as healthy as possible and to get the sales process off to a great start. Use the content also provided to explore how to influence buying decisions. Take charge in this space will help your audience reframe how others may be approaching buying decisions.

Stages of a sales call – Think about all those times that you’ve received a sales call or had to make one yourself. They can be challenging for all concerned. Now is the time in the course to use the content to discuss the stages of the sales call. All successful salespeople have strategies of rules of thumb that they will follow.

Many of us will have a set of techniques or necessary steps that we use to make a sales call. Use the material provided to share one such technique known as the AIDA Formula. Typically, the person that wants to convert a sale will gain the attention of the customer; they then build the customer’s interest in the service available to create desire for the service and then moves to get the customer to take action and buy the service.

For best results, then use the content provided to explore presentation skills. And, the concept of believability which involves using specific action-oriented and results-oriented statements, to build towards a customer-focused solution.

Communication skills – Sales skills are about communication — about gathering information and in the process, delivering solutions to meet the need of a customer. Use the content provided to explore these core sales skills, including:

– Getting information
– Questioning skills
– Powerful words for questions
– Pitfalls in questioning
– Listening skills
– Active listening

Client expectations – Not being aware of client expectations is a sure sign that your audience is not yet ready to close sales situations with any sense of certainty. It may be they are not aware of how to handle client questions, wants, and needs. They may not be in a position to identify features and benefits. Similarly, they could be unaware of how to use transitions, and they may not know how to handle objections. This is something we frequently hear from clients that sell over the phone.

Many people think you have many years of experience to be productive in these areas. However, you can use the content provided to share vital information that will help your audience jump ahead.

Documents – Another characteristic of highly successful salespeople is their capacity to maximize documentation. Some individuals that are new to sales can find this challenging as they are simply unsure of how to complete this task. And, often, when we don’t know how to do something, we can avoid it. Successful salespeople typically don’t run away from situations at the risk of losing a sale. Use the content provided to outline a useful approach known as the client record card. Then, explore how to craft a proposal. And, discuss buying signals and the role of price.

Closing the sale – Now, just because up to this point, your audience will have learned a lot about selling, it doesn’t mean they’re always going to hit a home-run. In this final section, use the content to explore effective closing techniques. No matter how much they have improved, your audience just must learn to ‘close the sale.’ These days, we hear a lot of companies looking to build these skills within their leadership development training courses.

If ignored, they simply won’t deliver results, and all this focus will be a waste. Be sure to reassure your audience that they shouldn’t overthink things as people don’t buy for many reasons also.

There’s no better way to start to bring the course to an end than by using the content provided to explore the critical role of non-verbal communication. There’s plenty of more content provided to discuss aspects like the use of eye contact, personal space, and how not to lose a sale.

Amazing expert guides will get you to the place you want to be

Over the years, we noticed that some people, along the way, have asked for a little more creative input. And, let’s face it, there are times when we all need an extra spark to make our training courses shine even brighter.

So allow us to introduce our free expert training guides. An innovative collection of guides that mix inspiration, insights, techniques and skills, sprinkled with everything you’ll need to deliver a successful training course. These guides are a security blanket of experience just for you. With eight free training guides instantly available, and each jam-packed with value, it’s the easiest way to get ahead.

  • Training icebreakers
  • How to select training materials
  • Training games
  • How to increase participation
  • Learn to improve your questioning skills
  • How to improve your listening skills
  • Learn how to deal with difficult people
  • How to evaluate training courses

Your courses, your way – everything you need to be the best

Within companies, across teams, on the go — wherever and however you want to deliver this course, it’s never been easier to put this content into action.

Wave goodbye to spending time developing training courses and say hello to awesome content that you can instantly download, customize, and even brand as your own.

You can download this training course material on sales skills immediately after checkout.

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How to answer common questions

What is selling?

People buy for many reasons that include:

  • To avoid pain
  • To reduce risk or loss
  • Prestige or Ego
  • Money
  • Enjoyment, pleasure or comfort
  • For others

What are the main stages of a sales call?

The typical sales call has four identifiable stages. These are:

  • The opening
  • The presentation
  • The closing
  • The departure

What are the five main types of sales questions?

There are five main types of sales questions:

  • Open
  • Probing
  • Reflective
  • Hypothetical
  • Closed

Give some examples of buying signals?

Examples of buying signals can happen when the client:

  • Asks for the price
  • Asks for more details
  • Starts to calculate numbers
  • Asks about availability or start dates
  • Shows sudden friendliness

Can I edit these training course materials?

Yes. You can even add your logos and deliver them as your own.

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Oak Innovation: Sales Skills Training Course Material