Marketing Skills

Oak Innovation

$29.95

SKU: MKT Category:

Description

How to get marketing skills training materials that will save you time

Introducing our new marketing training course materials, a product that you can use to teach the basic area of marketing. From understanding the marketing environment to promoting a product, our course materials are here to help you to deliver marketing skills course to others.

So, if you are looking to run your own training courses on marketing skills, then we have a great pre-written and customizable training materials available just for you.

Share your personal experiences with your audience

These marketing training course materials can be used to provide a strong grounding on the skills and knowledge required to deliver effective marketing initiatives that get results. Your participants will learn about what is marketing. And, will explore a range of core marketing concepts.

Participants will learn that marketing is a process. And, that marketing covers the promotion, selling and distribution of products or services.

Next, use the content to discuss the 4 P’s (Product, Price, Place and Promotion). And, share the tools and techniques necessary to build an effective marketing process. Plus, discuss the product cycle and how price can impact on profits.

Course outline

The following topics are covered within the slides, manuals and support materials provided:

Introduction – Start by exploring what is marketing. Then, discuss a range of core concepts.

The marketing environment – Next, focus on the main aims of marketing.

The Boston Consulting Group Matrix – Then, explain the Boston Consulting Group (BCG) Matrix.

Products – Next, use the content to focus on products versus solutions within a marketing environment.

Price pnd place – Examine the key areas of price and place. And, the barriers to entry within certain markets.

Promoting the product – End the course by exploring the crucial area of competitive advantage. And, discuss how to sustain competitive advantage.

Course objectives

By the end of the course your participants will be able to:

– Identify the main obstacles

– Understand the marketing process

– Understand a range of tools and techniques

– Explain the benefits of having an effective marketing process

What you get

You will instantly receive the following training course materials to deliver your own marketing skills training courses:

  • 34 page participant manual
  • 72 powerpoint slides
  • Practical exercises
  • Further reading
  • Course evaluation form
  • Action plan

Bonus free training materials available

You will also receive the following free training guides:

  • Training icebreakers
  • How to select training materials
  • Training games
  • How to increase participation
  • Learn to improve your questioning skills
  • How to improve your listening skills
  • Learn how to deal with difficult people
  • How to evaluate training courses

Frequently asked questions from marketing skills training courses

What is marketing?

Marketing is what a business will do to promote how a product or service will be bought or sold.

List five examples of marketing activities?

Here are five of the main marketing activities that a company can use:

  1. Advertising
  2. Telemarketing
  3. Newsletters and printed materials
  4. Internet marketing
  5. Product placement

What are the main goals of marketing?

Company owners and employees often pay the most attention to marketing activities, and flashy campaigns, forgetting that main goals that should underpin all activities. Here, are some of the main goals of marketing:

  • Increase brand awareness
  • Advertize products or services
  • The wide reach of your product
  • Generate more leads and conversion
  • Increment on sales
  • Improve awareness
  • Increase customer satisfaction
  • Stay ahead of the market
  • Upsell and cross-sell products
  • Retain customers
  • Acquire new customers
  • Promote a new product or service

What are the core concepts of marketing?

To create a solid marketing strategy it is important to understand what people want and what’s important to them as consumers. As a result, you will need to understand the core concepts of marketing. Let’s list some of the most significant concepts for marketing.

  • Needs
  • Wants/demands
  • Products
  • Value
  • Cost
  • Satisfaction
  • Exchange/transaction
  • Relationships
  • Markets and marketeers

What are the main aims of marketing?

If you want people to find and order your product or service, you have to understand the main aims of marketing. These are:

  • The provision of superior customer value
  • The generation of above average profits

What are the 7 Ps of marketing?

To improve your marketing initiatives, consider the 7 P's of marketing that are a cornerstone of marketing initiatives.

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. Packaging
  6. Positioning
  7. People

What is the difference between selling and marketing?

Remember that people, often buy your services and products, without thinking too much about the differences between selling and marketing. To maximize activities it’s essential understand why and how these two activities are different.

Selling is converting a product or service into a monetary return.

Marketing involves how a product or service will be bought or sold and how customer needs will be met. Marketing activities include working on product, price, place, promotion, packaging, positioning and people.

What is a marketing plan?

A marketing plan is a detailed document that outlines the activities that the company will undertake.

A marketing plan will detail the mission statement and quantifiable goals of the organization, list products and services of the company, identify target audience(s), highlight competitors and explore sales and marketing strategies that will be employed.

Can I edit the content and add my own company logo?

Yes. You can now add your own logo's and customize the course content freely using Microsoft Word and Powerpoint. You can also deliver the course materials where, when and as often as needed.

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Customer stories

“I’ve developed an alliance with Oak — a company that has developed a wide assortment of training “modules” that you can download right now. When you download a course, you’ll own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles.”

Tom Heck, President,
International Association of Teamwork Facilitators

“I could not be more pleased with the products I purchased and the service that accompanied it. I must admit when I saw the price-tag I wondered about the depth of the content … and I must tell you I was 1,000% impressed. We’ve purchased 2 modules thus far and plan to buy others soon. The customer service was out-standing and modules were delivered straight away) I’ve been in the training business a long time … and I can honestly say … this is some of the best material I’ve seen and the price is absolutely outstanding.

Thank you for providing such a valuable service to those of us working front-line training and development!”

Loretta Thirtyacre
Manager, Corporate Training and Development,
COUNTRY Insurance and Financial Services, Illinois, US

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