Run Seamless Workshops On Selling With Resources Designed For B2B Trainers And People Managers.
Hey friend – I’m Catherine Fitzgerald from Oak Innovation.
I remember when I first delivered a sales workshop and what felt like a room full of yawns.
I knew there had to be a better way because, without structured training, sales reps underperform, opportunities slip through the cracks, and revenue suffers.
Maybe you’ve already looked at your numbers in your company and thought, “We’ve got the product, we’ve got the people… so why aren’t we closing like we should?”
We’ve been there too. The calls that go nowhere, the demos that don’t convert, the feeling that you’re almost there — but not quite.
Here’s the truth: Selling isn’t about pushy tactics or slick scripts. It’s about understanding people, creating trust, solving problems, and showing up as the one they want to do business with.
When you combine the right mindset + the right tools + genuine connection — you don’t just make sales. You build relationships. You grow loyalty. You make things happen.
When we started training, we stayed up until midnight prepping slides, only to walk in feeling uncertain. We’ve replaced that anxiety with this pack — and you can too.
It’s your ready-to-go, fully designed toolkit so you can teach sales training that lands — without the last-minute panic or slide stress.
Success Stories.
Kelvin Chuks Onwuharine of Chase Express Services Ltd. believes Oak’s methodology is robust and practical — it even applies beyond workplace training.
Larina Bichakhchyan of ProCredit Bank rolled out Oak’s programs and got glowing feedback from both trainers and participants. Total success!
Oak’s training materials make Leon du Plessis’s sessions at Camellott Communications so much easier to deliver. Everything is comprehensive, engaging, and keeps participants fully involved.
Everything You Need In One Place.
More course creation from scratch without purpose is just noise.
Instead of piecing together materials, you’ll have a complete training solution ready to go:
- 106-slide deck for engaging presentations.
- 71-page workbook for reflection and application.
- Hands-on activities and guides that make learning stick.
- Customizable templates that adapt to your unique team.
And, As Bonuses (value $588), You’ll:
- Get access to a template collection of 14 done-for-you tips, games, icebreakers, and more that you can plug into every single area of your training courses. Need a practical training game? Get to know you icebreakers? Training tips for almost any training experience? We’ve got you (Value $99).
- Unlock 16 ready-to-use trainer forms: Template contracts, budgets, assessments & more to help you organize your entire training administration (Value $99).
- Access 16 coaching & mentoring forms on-demand that you can plug into your direct or indirect coaching and mentoring initiatives, including agreements, record sheets & more (Value $195).
- Unlock the resilient team workshop pack that has never been available anywhere else — an exclusive 4-session program for your life, your business, and your sessions (Value $195).
How To Deliver Successful Courses On Sales Skills.
By the end of your session, participants will:
- Understand the whole sales process — from that first prospecting step all the way to closing the deal — with clarity and confidence at every stage.
- Know exactly how to connect with their ideal customer — what matters to them, what keeps them up at night, and how to position themselves as the real solution.
- Learn how to build trust and deliver genuine value — so every conversation feels less like selling and more like helping someone get what they truly need.
- Leave with practical tools, frameworks, and a clear plan so their next call, next meeting, and next pitch don’t just sound good — it works.
And you? You’ll walk into the room confident, prepared, and excited — ready to lead real change.
Who It’s For.
You’ll love this if you’re:
- A corporate trainer or HR professional who wants proven, ready-to-run content that saves prep time and lands with impact.
- A consultant or coach who helps teams or clients uncover blind spots and improve performance.
- An entrepreneur or small business owner who’s ready to streamline operations, strengthen decision-making, and build systems that scale.
- A creator or educator who thrives on clarity and wants to deliver workshops that inspire insight and action.
- A leader or manager who wants to bring more accountability, structure, and forward momentum to their team.
Trusted By Leading Brands.
Order now and start facilitating high-impact sales skills workshops that drive measurable results.
Download The Sales Success Toolkit & Start Closing More Deals Today
Topics Covered.
Selling with Purpose and Confidence
Understand the art and science of selling professional services — where trust, credibility, and value drive results
Explore why people don’t buy — uncovering the emotional and logical barriers that stall decisions
Learn how to shift the conversation from selling a service to solving a problem
Discover how great sales performance starts with clarity, empathy, and consistency
The Selling Equation: How Top Performers Think
Master the Selling Equation — Activity × Skill × Attitude = Results
Learn how each factor contributes to long-term success:
- Activity: consistent, focused action that builds momentum
- Skill: the techniques and expertise that influence outcomes
- Attitude: the mindset that turns obstacles into opportunities
Understand that real results come from balance — not burnout — and from showing up with purpose and enthusiasm every day
First Impressions That Win Business
Discover how to manage first impressions and instantly establish credibility and trust
Learn how subtle cues — body language, tone, and presence — shape perceptions
Understand how to influence buying decisions through confidence, authenticity, and genuine connection
Learn to project professionalism that invites conversation rather than resistance
Mastering the Stages of a Sales Call
Explore the four key stages of the sales call — Opening, Presentation, Closing, and Departure
Learn how to structure conversations that flow naturally and keep clients engaged
Apply the AIDA Formula (Attention, Interest, Desire, Action) to capture attention and inspire action
Understand the role of presentation skills in building trust and credibility
Learn how to project believability — the secret ingredient that transforms information into influence
Communication Skills That Drive Sales Success
Learn how to get the right information through targeted, thoughtful questioning
Develop powerful questioning skills that uncover needs and motivations
Discover the power of words — how phrasing questions strategically shapes responses
Identify common pitfalls in questioning, and learn how to avoid leading, closed, or confusing questions
Master listening skills that deepen rapport and uncover hidden opportunities
Practice active listening techniques — summarizing, reflecting, and responding in ways that make clients feel understood
Managing Client Expectations with Ease
Learn how to set and manage client expectations before, during, and after the sale
Explore how transparency and communication build long-term trust
Understand how to balance what clients want with what they need — without overpromising
Discover how expectation management reduces conflict, increases satisfaction, and drives repeat business
Documents That Build Trust and Drive Sales
Learn how to maintain accurate, sound client record cards to track progress and personalize service
Discover how to craft persuasive proposals that clearly communicate value and outcomes
Recognize buying signals — verbal and non-verbal cues that tell you it’s time to close
Explore the role of price in the buying process — and how to position value beyond cost
How to Close the Sale with Confidence
Master effective closing techniques that feel natural, respectful, and confident
Understand the critical role of non-verbal communication in sealing the deal
Learn how to use eye contact and personal space strategically to create connection and trust
Explore how to recognize hesitation, handle objections gracefully, and avoid losing a sale at the final moment
Leave every conversation knowing how to move from “maybe” to “yes” — without pressure or pushiness
You’ll Walk Away With.
You don’t need to reinvent the wheel. You need to show up. We’ve done the heavy lifting so you can shine.
Let’s do this together. Download your toolkit and start changing how your team sells — and how you feel standing in front of them.
