Equip Leaders and Teams With The Marketing Skills That Matter Most.
Hey friend — Here’s how we went from endless slide decks at midnight to a ready-to-go training pack.
Maybe you’ve already been asking yourself: “We’ve got the tools, we’ve got the message… but is our marketing really landing?”
We’ve been there. The drafts, the “should-we post this or not?”, the curve of uncertainty when the campaign goes live.
Here’s the thing: Marketing isn’t just about pretty visuals or catchy taglines.
It’s about understanding your audience, speaking to their needs, and creating moments where they feel seen.
When you bring the right strategy, tools, and heart, marketing becomes meaningful — not just noise.
That’s why this Training Pack exists.
It’s your ready-to-go, fully designed toolkit so you can lead marketing training that actually moves the needle — so you can show up without the late-night scramble or slide-anxiety.
Success Stories.
Betsy Pickren of Exceleration Partners was so impressed that they bought the entire suite! Oak’s programs set a new standard for professional training.
Peter Follett of Human Capital loves the variety. Oak’s techniques are fresh, compelling, and keep participants truly engaged.
Straightforward, relevant, and easy to apply to everyday workplace challenges — that’s why Mathangani Pristine of Management Solutions Ltd. keep using Oak.
How To Deliver Successful Courses On Marketing Skills.
By the end of your session, participants will:
- Grasp the real essence of marketing — what it is, why it matters, and how it fuels everything from brand growth to business impact.
- Break down the marketing environment — understanding research, audience insights, competitors, and how to build strategies that actually connect.
- Learn how to create campaigns that go far beyond “just another post” — campaigns that spark engagement, inspire action, and build loyalty that lasts.
And you? You’ll walk into your training session confident, clear, and ready — because you’ll have the tools and the process, not just hope.
Facilitate Marketing Training Without Starting From Scratch.
Believing “more content from scratch means more results” is the surest way to stall your growth.
We also know how frustrating it is to spend hours creating training content from scratch.
Now, imagine your next training not just as a slideshow, but as a performance shift.
Our ready-to-go workshop pack gives you everything you need:
- Instructor manuals.
- Slide decks.
- Workbooks.
- Interactive activities.
- Assessment tools.
Whether you’re running a brand-new session or refreshing an existing program, you’ll have the confidence to deliver dynamic, results-driven marketing training — without the stress of planning every detail yourself.
And, As Bonuses (value $588), You’ll:
- Get access to a template collection of 14 done-for-you tips, games, icebreakers, and more that you can plug into every single area of your training courses. Need a practical training game? Get to know you icebreakers? Training tips for almost any training experience? We’ve got you (Value $99).
- Unlock 16 ready-to-use trainer forms: Template contracts, budgets, assessments & more to help you organize your entire training administration (Value $99).
- Access 16 coaching & mentoring forms on-demand that you can plug into your direct or indirect coaching and mentoring initiatives, including agreements, record sheets & more (Value $195).
- Unlock the resilient team workshop pack that has never been available anywhere else — an exclusive 4-session program for your life, your business, and your sessions (Value $195).
Who It’s For.
You’ll love this if you’re:
- A corporate trainer or HR professional who wants proven, ready-to-run content that saves prep time and lands with impact.
- A consultant or coach who helps teams or clients uncover blind spots and improve performance.
- An entrepreneur or small business owner who’s ready to streamline operations, strengthen decision-making, and build systems that scale.
- A creator or educator who thrives on clarity and wants to deliver workshops that inspire insight and action.
- A leader or manager who wants to bring more accountability, structure, and forward momentum to their team.
Trusted By Leading Brands.
Whether you’re launching a new workshop or refreshing your current workshop, Oak Innovation’s Marketing Workshop Packs make it easy to facilitate professional, results-driven marketing skills workshops — every time.
Unlock The Marketing Skills Toolkit & Train Your Team Today
Topics Covered.
Introduction to Marketing Skills
- Explore the core marketing skills that every professional needs — from strategic thinking to creativity and communication.
- Understand what marketing really is: the art of connecting people, products, and value.
- Learn the core concepts that underpin every marketing strategy — including customer needs, positioning, segmentation, and brand promise.
- Discover how marketing blends logic with emotion to create growth, loyalty, and long-term success.
Understanding the Marketing Environment
- Learn to identify the key environmental factors — economic, social, technological, and competitive — that shape marketing decisions.
- Understand why these factors demand strong strategic management skills to stay agile and relevant.
- Explore the level of control companies have over marketing forces, and how to influence what you can’t control.
- Clarify the main aims of marketing — creating value, driving engagement, and building customer relationships that last.
The Boston Consulting Group (BCG) Matrix: Managing Products Strategically
- Explore how the marketing environment influences product performance and decision-making.
- Learn how to use the Boston Consulting Group Matrix to analyze and manage your product portfolio strategically.
- Understand the key dimensions — products, prices, and places — and how they impact growth potential.
- Identify product growth opportunities that align with business goals and market trends.
- Examine the four quadrants of the BCG Matrix and what they mean for resource allocation:
- Dogs: Low growth, low market share — when to let go or reposition.
- Question Marks (Problem Children): High growth, low share — where to invest wisely.
- Stars: High growth, high share — where to fuel innovation and dominance.
- Cash Cows: Low growth, high share — the profit centers that sustain the business.
- Learn how to use the “Boston Box” as a practical tool for managing the lifecycle stages of your products and making confident, data-driven decisions.
Focusing on the Product
- Understand why the product is the core of any marketing strategy — it’s what brings your promise to life
- Explore how to design, position, and evolve products to meet changing customer needs.
- Learn how product management integrates with branding, innovation, and customer experience.
- Build awareness of how the right product mix supports profitability and market leadership.
Price and Place: Positioning for Profitability
- Explore how pricing strategies shape perception, demand, and market competitiveness.
- Understand the link between selling approaches, market sophistication, and customer decision-making.
- Learn how to conduct competitor analysis to identify gaps and opportunities.
- Examine how to support the market through distribution, partnerships, and customer access.
- Identify the costs associated with entering or sustaining a market — and how to align pricing to deliver both value and profit.
Promoting the Product: Standing Out and Staying Ahead
- Learn how to sustain a competitive advantage through consistent, meaningful brand storytelling.
- Explore the role of promotion — how to communicate your value in ways that resonate and convert.
- Understand product differentiation — how to make your offer stand out in crowded markets.
- Learn how smart promotion strategies build awareness, loyalty, and growth — turning products into brands people love.
You’ll Walk Away With.
Ready to step into the training room confidently with your team? Let’s make this your moment.
We’ll walk alongside you so you don’t need to do it alone.
