– Fully customizable 70-page participant manual
– 106 ready-to-deliver powerpoint slides
– Icebreakers, training games & practical exercises
– Further reading, course evaluation and action plan
– Expert training guides
– Permission to add your own logos
– Use where, when and as often as required
– Instantly available


Target audience

Have you a group that’s needs to learn about sales and selling but you are unsure what to teach them? Not to worry, our training materials have you covered.

These sales training course course is aimed at people who need to sell as part of their role. The content will help improve the skills of participants at all levels within the workplace e.g., managers, team leaders, supervisors and front-line staff.

This training course material will provide your participants with the skills and knowledge required to work within a sales environment that generates results.

Course outline

The following topics are covered within the slides, manuals and support materials provided.

What is selling – The course material focuses on professional services. And, the content explores the reasons why people don’t buy

The Selling Equation – This section outlines the selling equation. Use the content to examines how to manage first impressions. The course materials then detail on how to influence buying decisions.

Stages of a sales call – Use the content to examine the sales call. And, what is known as the AIDA Formula. The content then focuses on presentation skills and the concept of believability.

Communication skills – This section explores core sales skills. These include:

– Getting information
– Questioning skills
– Powerful words for questions
– Pitfalls in questioning
– Listening skills
– Active listening

Client expectations – This section discusses how to handle client questions, wants and needs. Use this content to explore features and benefits. The section concludes by examining how to use transitions to handle objections.

Documents – This part of the course outlines a useful approach known as the client record card. The content then explores how to craft a proposal. And, then focuses on buying signals and the role of price.

Closing the sale – The final section focuses on effective closing techniques. And, the important role of non-verbal communication. The course ends by exploring eye contact, personal space and how to not lose a sale.

Learning objectives

Upon completion of this training course your participants will be able to:

– Identify the main obstacles that can block sales.
– Understand the nature of selling viewed as a process.
– Understand a range of sales techniques.
– Use these techniques to build an effective sales process.
– Deliver better sales results.

Customer stories

During the early days of HRD Gateway, a 40,000-member international NGO dedicated to excellence in HRD/HRM, I got to know Oak Training programs. I became one of his early customers. I had clients in Asia who wanted training in certain areas. Instead of searching through the net for material, I logged onto his site, found what I wanted, bought their programs, and customized them to suit my clients requirements. The process saved me much time. Later, I bought the Oak Training full set of courses. Over the years, I saw Oak Training grow from a small operation to what it is today. That takes dedication and focus. Because they allowed me to download updates and new versions of these titles, I found I did not have to go to another provider for my raw material.

G K Lim – President, HRD Gateway (int’l NGO dedicated to excellence in HRD/HRM/Talent Management

“I have over 30 years of Training and Development experience. I just finished previewing Oaks newest course entitled Problem Solving. Having done the research, designed and developed many training programs myself from the ground up, I can tell you that this program is ready to go! It is as complete and comprehensive as I have ever seen. It allows for customization and tailoring and is flexible enough to fit any business situation. I have used Oak products in the past and can assure you that you will not find a better product on the market that matches the comprehensive nature, quality and price of this offering, they have thought of everything! Trust me, save yourself a lot of time, money and energy. you don’t have to re-invent the wheel.”

Dave Benak, Owner

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Limited Time Offer – 52 soft skills training courses for just $520

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