Benchmarking Performance Training Course Material


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  • Flexible, for on-site and virtual presentations.
  • Everything you need, slide decks, manuals and guides.
  • 100% customizable, ready for any situation.
  • Brand as your own, just add your logo.
  • Easy to present, no experience required.
SKU: BMKA Category:

Save time and effort

Would you like training course materials to present your own courses on benchmarking performance?

So you don’t have to develop everything from scratch?

And, to free up more time to do the things you love?

To provide you as much value, we’ll also show you how easy it is to present this content as your own.

What you’ll get

  • 72-page facilitator manual.
  • 67-page participant manual.
  • 82 powerpoint slides.
  • Practical exercises.
  • Further reading.
  • Course evaluation form.
  • Action plan.

Learning objectives

At the end of this training course your participants will be able to:

  • Understand the importance of benchmarking.
  • Identify the components of a benchmarking system.
  • Describe why benchmarking projects to fail.
  • Understand how employees influence benchmarking projects.
  • Develop a benchmarking project.
  • Identify the role of benchmarking.

Course overview

The secret sauce for business success can be hard to find.

Often, it involves learning what works and what doesn’t work as well.

And the best part, there are so many great practices out there to learn from.

Course participants will discover benchmarking approaches that work, challenges that they will come across, and a whole bunch of aspects to learn from.

This course will teach participants how to generate more results and how to gain insights through their benchmarking efforts.

The course targets people serious about developing their benchmarking skills, and who are ready to bring their learning to the next level.

Course outline

Below, we break down how you can present the 6 key sections of this training course.

1. What’s all the talk about benchmarking skills?

Start by understanding what your audience is looking for. And, you will offer them more value.

Put yourself in their shoes. Appreciate what needs they have. And, what challenges they face.

To illustrate, benchmarking performance means different things depending on your business type.

If it’s a small company, they’ll want to benchmark against other companies. In contrast, if it’s a large company, internal benchmarking studies are necessary. And, they will also want to learn about inter-company benchmarking initiatives.

Consider the following points when you present the content.

  • Share that benchmarking refers to how some companies achieve improvements.
  • Discuss how benchmarking is an in-depth critical examination within a company.
  • Explore that it is important TO have a full understanding of the benchmarking process.
  • Discuss how successful benchmarking involve exploring products or processes.
  • Outline that there are some tried and tested techniques you can be used to compare products or processes with those of another company or across parts of a single company.

A quick way to increase awareness is to share your reflections on benchmarking performance. This sharing will contribute to higher participant levels. And, it will positively embed learning.

2. Focus on performance benchmarking and product benchmarking

This part of the course content is simple, engaging, and easy to present.

Use the content to:

  • Discuss best practices, standards, and outcomes in this area.
  • Share how to introduce a successful benchmarking project.

For best results, include your own experiences with successful benchmarking projects within quality management settings if available. This will foster more engagement and maximize learning.

3. Help your audience engage within benchmarking projects

Benchmarking performance can be challenging.

And, this is something we frequently hear from clients with project management training needs.

In this section, you will use the content: 

  • Explore the reasons why benchmarking projects are needed.
  • Outline the reasons why benchmarking performance skills are needed.
  • Discuss how to scope a benchmarking project.
  • Establish the source of a project statement.
  • Define an actual plan.
  • Focus on understanding processes and measures within benchmarking projects.

This information will make your audience feel more connected. They’ll generate greater awareness.

4. Introduce your audience to the project team

To make your presentation more effective, use the content provided to:

  • Explore how to build the project team and the roles required.
  • Discuss the role resources and other key factors.

Remember, your audience will pay more attention to your course if you present solutions to their problems.

5. The main benchmarking process

Do you ever wish you could find a spark to ignite your audience for greater action?

Well, in the real world, there are so many important choices to balance when engaging within a successful benchmarking project.

To illustrate, many companies find themselves walking a challenging path when it comes to continuous improvement and maximizing productivity.

You can use the content provided to examine how to:

  • Select the most appropriate approach to use.
  • Set the objectives of a project.
  • Prepare and plan activities.
  • Review project findings.
  • Focus on implementing improvements.
  • Evaluate the project.

When your audience feels that you understand their problems, they will be eager to learn more from your training course.

Use the content to explore competitor analysis examples. And, next share insights on competitor analysis frameworks. These will make your content more meaningful.

6. Learning from benchmarking projects that fail

Use this section to prepare your audience for possible obstacles that can, and will, emerge.

We cannot stress enough how important it is to recognize that some benchmarking projects can go wrong.

Aim to create an atmosphere that builds trust and shows your offering solutions to their needs.

Order this benchmarking performance training course material now!

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Bonus: Free expert training guides

Starting today, with all Oak Innovation training course products, you’ll receive eight free training guides that will help you add extra value to your training courses.

  • Training icebreakers
  • How to select training materials
  • Training games
  • How to increase participation
  • Learning how to improve your questioning skills
  • How to improve your listening skills
  • Learn how to deal with difficult people
  • How to evaluate training courses

Did you know …?

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That way, you get content that is always practical and relevant.

What our customers say

I have used your courses and have found them helpful and effective in training my staff.

Andre Koen, Anoka County, MN, USA

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The content is fine and provides a good range of techniques to train.

Peter Follett, Human Capital International

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Frequently asked questions

What is benchmarking?

Benchmarking is an in-depth critical examination of an organization, product, or process. Benchmarking studies determine how aspects compare with other organizations, products, or processes, which are ‘best in class’

What are the characteristics of a successful benchmarking project?

Successful benchmarking activities have the following characteristics:

  • Planned with clear objectives and timelines
  • Resourced appropriately
  • Shown to be of benefit and not for blame
  • Communicated in an open manner
  • Involve whatever personnel that are relevant to the project

How do you perform a benchmarking project?

These stages of a benchmarking project are:

  1. Recognize the need to benchmark
  2. Scope the benchmarking activity
  3. Select the benchmarking team
  4. Agree the approach
  5. Select the main objectives
  6. Prepare and plan activities
  7. Implement the project plan
  8. Review the findings Implement improvements
  9. Evaluate project and benefits

What are the four main types of benchmarking?

The four main types of benchmarking are:

  1. Internal benchmarking
  2. Competitive benchmarking
  3. Functional benchmarking
  4. Generic benchmarking

Why is benchmarking important?

Benchmarking is important as it allows you to:

  • Compare performance versus that of your competitors
  • Compare performance across your own company
  • Greater performance accountability
  • Identify performance gaps and areas of improvement
  • Develop standardized metrics
  • Mobilize a culture of continuous improvement

What are the main advantages of benchmarking for a company?

The main advantages of benchmarking for a company are:

  • Increased competitiveness
  • Improves standards
  • Improves efficiency
  • Increased customer focus
  • Reduces risk
  • Creates a culture of continuous improvement
  • Highlights areas of improvement
  • Isolates key activities
  • Focuses on quality
  • Increased performance
  • Creates performance expectations

What are the main disadvantages of benchmarking?

The main disadvantages of benchmarking for a company are:

  • Open to bias
  • Can create dependencies
  • Lack of information
  • Costly
  • Create inaccurate comparisons
  • Hinder understanding
  • Create stagnation
  • Reduce customer satisfaction

What is a benchmarking analysis?

A benchmarking analysis is a particular form of market research where companies compare their current performance against other companies in an attempt to improve continually.

List the main things to benchmark?

Here are the main things people benchmark:

  1. Technology
  2. Financial
  3. Strategy
  4. Marketing
  5. Products
  6. Processes
  7. Operations
  8. Productivity
  9. Retail
  10. Markets
  11. Services
  12. Countries
  13. Cities
  14. Governments

Why do some benchmarking projects fail?

Benchmarking projects fail because of a:

  • Lack of clarity of purpose or focus
  • Poor level of involvement
  • Communication problems
  • No follow-through of implementation
  • Lack of resources
  • Poor awareness of the benefits to be gained
  • Lack of a realization that improvement is required

How will these training materials help you instruct your audience to participate in a benchmarking project?

These course materials will help your audience participate in a benchmarking project. 

The course content will help your participants to overcome any concerns that they may have. They will also learn about the main stages within a successful benchmarking project.

Can I edit these course materials to add my content and logos?

Yes. We allow the full customization of our course materials.

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Benchmarking Performance Training Course Material