Telesales Training Course


Excellent telesales and telemarketing can deliver measurable results for any company. And, every time telesales agents or telemarketers connect with a customer opens opportunities to deliver a customer for life.

You can use this content to present a telesales training course.

Instantly download:

  • A 38 Page Training Manual.
  • 52 Customizable PowerPoint Slides.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.


How To Present A Telesales Training Course

This Telesales Training Course is an easy and fun course used in various training workshops, meetings, and activities. It is suited for groups of 12-15 people but can be applied to larger groups by forming smaller groups. It only needs about a day to present the content.

It is easy to present this course. Download the content you’ll need (slide deck, manual and guides). And then follow the course outline.

The content can be rebranded and customized by adding a logo.

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Course Description

Telesales is a tool for business-to-business and business-to-consumer sales.

This Telesales Training Course begins by exploring the main obstacles to effective telesales. The sales equation. The stages of a sales call. And highlights the benefits of an effective telesales process.

It then explores strategies for setting objectives and achieving key results.

The course then examines a range of techniques involved in building an effective telesales process.

The course comes to a conclusion by exploring how to handle objections and how to close a sale.

Who Should Attend

This telesales training course will target the needs of line staff, team members, managers, and human resource professionals.

What Your Delegates Will Learn

At the end of this telesales training course, your delegates will be able to:

  • Identify the main obstacles to effective telesales.
  • Understand the process behind successful telesales skills.
  • Understand a range of techniques.
  • Use these techniques to build an effective process.
  • Explain the benefits of an effective telesales process.

Course Outline

There are seven critical sections in this training course.

1. Telesales training

  • Explore the basic concepts of telesales.
  • Discuss the skills gap that happens within telesales environments.
  • Define what telesales is.
  • Identify the advantages of selling over the phone.
  • Examine the concept of sales.
  • Highlight the role of the telephone.

2. The seven deadly sins of telesales

  • Lack of management commitment.
  • Telesales is given minimum attention.
  • Insufficient marketing support.
  • Unrealistic expectations.
  • Staffing mistakes.
  • Insufficient investment.
  • Inadequate measurement and analysis.

3. The selling equation

  • Examine telesales as a process.
  • Discuss fundamental telephone techniques like managing the call, voice, and attitude.

4. Creating the wrong impression

  • The call was not answered at all.
  • The customer left on hold.
  • No identification of the agent or the organization.
  • While transferring, the customer gets cut off.
  • No interest in the customer.
  • Agent not listening.
  • No confidence was generated.
  • The agent is rude or condescending.

5. The stages of a sales call

  • Opening.
  • Presentation.
  • Closing.
  • Departure.

6. Why do people buy

  • Avoid pain.
  • Reduce risk or loss.
  • Enhance their prestige or ego.
  • Make money.
  • Enjoyment, pleasure, or comfort.
  • Do it for other people.

7. How to handle objections

  • Explore better transitions.
  • Discuss clearer buying signals.
  • Learn how to close the sale.

Telesales Training Course Overview

  • 38 Page Training Manual.
  • 52 Customizable PowerPoint Slides.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • Reading List.
  • Course Advertorial.
  • Action Plan.

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Why We Created This Telesales Training Course

There are critical reasons why telesales skills are essential in the workplace.

To illustrate Harvard University estimated that companies spend more than $350 billion globally on training.

And companies like JP Morgan Chase, PWC, and Amazon report that they invest large sums of money in reskilling their workforce.

To illustrate,

  • JP Morgan Chase increased their upskilling investment from $250 million to $600 million.
  • PWC is investing $3 billion in upskilling over the next 3 to 4 years.
  • Amazon is spending $700 million on upskilling its workforce.

Yet, Gartner has found that 70% of employees report that they don’t have the skills needed to do their jobs.

Since Covid, and with so many people now working outside the traditional office, research has focused on developing new types of telesales skills.

For instance, Brevet highlights that 92% of all customer interactions now happen over the phone.

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