The Customer-Driven Organization Skills Training Course Material



How You Can Save Time With Training Course Material On The Customer-Driven Organization

Today’s training professionals have a lot of choices.

The good news? We’ve already done the heavy lifting for you by creating this amazing, downloadable training course material.

This remarkable training course material comes with an amazing slide deck. A sensational participant manual. And, exceptional expert training guides.


Let’s place this training course material in context by exploring some startling research.

For instance, the World Economic Forum has revealed staggering statistics that:

  • Covid-19-related economic uncertainty and increasing digitization will cause 85 million jobs to be displaced across the world.
  • 97 million new jobs to be created by 2025.
  • 94% of business leaders expect employees to pick up new skills on the job. And, this is a sharp increase in expectations from 65% in 2018.

However, a Gartner report identified that 70% of employees believe they don’t have the skills they need to succeed in their jobs.

Similarly, Deloitte highlighted that only 38% of workers say they have opportunities for learning and development at their company.

Notice how these findings paint a clear demand for learning and development interventions?

Now you can now instantly download Oak Innovation’s amazing pre-written training content on the customer-driven organization. And, use the content to deliver and brand your own training courses in this critical business area.

Want to know how?

Top Companies, Trust Oak Innovation

Course Description

A customer-driven organization will:

  • Listen to its customers.
  • Integrate customers into its business and vice versa.
  • Provide focused customer solutions.
  • Have a culture that positively embraces the customer.

This training course material is designed to be accessible for all categories of employees.

Use the content to highlight the importance of the customer.  Explore the value of having excellent customer service. And, share how to identify the obstacles to achieving maximum customer value.

Each piece of the content reinforces that you are there to help your audience on their journey.

Sounds good, doesn’t it?

Learning Objectives

At the end of this training course, your participants will be able to:

  • Understand the vital importance of the customer.
  • See the value in having excellent customer service.
  • Identify the factors that prevent maximizing customer value.
  • Understand how to look at the customer service levels.
  • Establish if a company is customer-driven.
  • Identify different customer types and how to interact with them.

Course Overview

These are the 6 key sections in this training course material.

Try to put yourself in the shoes of your target audience.

Next, consider how this content will save you time.

1. The customer-driven organization
Add a dash of sparkle and outline the main benefits of being a customer-driven organization.

For instance:

  • The customer is first.
  • The loyalty of customers is paramount.
  • Focus on value.
  • Service is a differentiator.
  • It provides better market information.
  • Higher profits.

To sharpen your delivery:

  • Examine the essential aspects of a customer-driven organization (e.g., loyalty and value-added service).
  • Discuss aspects like market information and profit.

Always remember, no one is looking over your shoulder telling you exactly what you have to say. Try to view the sharing of this training content as an enjoyable task. And, nurture a sense of learning with your audience.

2. The customer service environment
Captivate your audience and highlight the main characteristics of excellent customer service.

To illustrate:

  • Reliability.
  • Recognizing the customer.
  • Access.
  • Communication.
  • Responsiveness.
  • Competence.
  • Courtesy.
  • Safety.
  • Physical environment.

Next, inject a dose of clarity by helping your audience to:

  • Understand the customer service environment.
  • Explore customer service as a process.
  • Examine why we need customers.
  • Identify customers.
  • Understand the Pareto Principle.

3. Poor customer-centric practices
Nurture your delivery and focus on discussing customer expectations.

To illustrate:

  • A product-centric company focuses on selling the same products. And, to as many customers as possible.
  • Whereas, a customer-centric approach concentrates on selling more products. And, to the same customers by providing a positive customer experience.

4. How to know your customers
Delight your audience by outlining key aspects like loyalty. Switching costs. Why do customers leave? And, crises and commitments.

5. The customer service culture
Once you’ve captivated your audience, share the main influences on a customer service environment.

For instance:

  • Demographics.
  • Wants and needs.
  • Perspectives.
  • Expectations.
  • Experience.
  • Image.
  • Bias.
  • Technology.
  • Competitors.

Highlight the critical areas of standards, innovation, and excellent service to make your delivery sparkle.

6. Communication
Effective communication is the cornerstone of all successful customer-driven organizations.

Highlight key practices including active listening skills to engage and delight your audience. Next, discuss customer styles. And, explore how to introduce an effective complaint handling system.

What You Get

  • 90 Page Editable Participant Manual.
  • 37 Customizable PowerPoint Slides.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 12 Practical Expert Training Guides.
  • 2 Course Tests.
  • Unique Course Activities/Exercises.
  • Practical Reading List.
  • Customizable Course Advertorial.
  • Shareable Action Plan.
  • Free Lifetime Access.

Order Now

$80.00Add to cart

11 reviews on
Nicole Harris
Nicole Harris
I had the opportunity to thoroughly review the training content and I am extremely pleased with the structure, training material and learning objectives. The quality of the content is Excellent!
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Darryl Treadwell
Darryl Treadwell
Oak Innovation's product are extremely well designed and contain additional information, reading materials, and resources that add great value to their already valuable products. The staff is helpful, knowledgeable, professional, engaging, and very responsive. These courses will provide a solid foundation for your training needs.
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Christy Crump
Christy Crump
I purchased the full offering of training programs from Oak Innovation a few years ago. I still refer back to the trainings after all these years. Their trainings are professional, organized, and full of pertinent information.
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Richard Whelan
Richard Whelan
The training materials are comprehensive, professional, to the point and great value. Together with handbooks are a great resource which saves so much time as a training provider. I have been using Oak for nearly 20 years. Thanks to the team at Oak Innovation
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Jeffrey Buller
Jeffrey Buller
As someone who’s been involved in training for more than twenty years, I’ve never known a resource that’s as consistently valuable as Oak. I’m always amazed at their willingness to provide purchasers of their complete range of presentations regular updates and new training packages at no additional cost. That makes my purchase become more valuable all the time. And their speed in responding to questions is phenomenal. One of the sessions I often provide is a Training the Trainers workshop. In it, the very first resource I encourage people to purchase is the library of resources from Oak. These packages have made my job infinitely easier, and I recommend them to anyone who’s looking for the highest quality in training materials. Jeffrey L. Buller, Senior Partner at ATLAS Leadership Training
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GK Lim
GK Lim
“During the early days of HRD Gateway, a 40,000-member international NGO dedicated to excellence in HRD/HRM, I got to know Des Fitzgerald (Oak Innovation) and his courseware. I become one of his early customers. I had clients in Asia who wanted training in certain areas. Instead of searching through the net for material, I logged onto his site, found what I wanted, bought his programs, and customized them to suit my clients requirements. The process saved me much time. Later, I bought the Oak full set of courses. Over the years, I saw Oak grow from a small operation to what it is today. That takes dedication and focus. Because they allowed me to download updates and new versions of the courseware, I found I did not have to go to another provider for my raw material." GK Lim President, HRD Gateway International
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Stephen Fraundorfer
Stephen Fraundorfer
WOW!!! An extremely thorough program. Covered the subject from beginning to end.
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Rey Carr
Rey Carr
Oak continually attends to the needs of various businesses and either creates or adjusts training modules on a variety of topics to be self-contained, practical and easy to use. And they stand behind every product with personal service."
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Tom Heck
Tom Heck
I've developed an alliance with Oak -- a company that has developed a wide assortment of training "modules" that you can download right now. When you download a module you own it forever and have permission to edit it, customize it (logos, etc.) and deliver the module as many times as you like. You receive a Word document, PDF, PowerPoint and comprehensive participant manual and your satisfaction is guaranteed or your money back. The modules are designed for trainers, coaches and consultants looking to increase the range of products and services they can offer their clients. Oak content is also ideal for managers and employees looking to extend their knowledge of organizational, management and employee titles. Tom Heck, President, International Association of Teamwork Facilitators
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John Paul
John Paul
“It is excellent - covers all of the important aspects and explains the topics in a very easy to understand format. The entire training is nice looking, professionally prepared and very participant friendly. You do an outstanding job of creating training modules that are practical and easily adapted to most training sessions." John Paul, Partner Association Works
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