If you’re a trainer or facilitator who’s ever stared at a blank slide deck, fingers poised over the keyboard, wondering where to start — this is for you.
The truth is: you’ve got the expertise, the vision, the audience. But what you don’t always have is the time. The hours that training-course development demands can feel like a wall between you and the impact you know you’re capable of.
Here’s how to flip the script and create training courses that actually move people—without burning out in the process.
Why “lack of time” is the sneaky blocker
Let’s get real for a second: when you skip course prep or rush it because you “don’t have time,” what happens?
- You compromise on the depth or relevance of content.
- You show up under-prepared, which shakes your confidence, and the group feels it.
- You might rely on theory or canned slides, which means participants leave with knowledge—but not with a lasting change.
- You put off launching new courses, or you keep running the same tired ones because creating something fresh feels like too much work.
And that last one?
That’s when your marketing skills courses become stale.
Your audience remains the same, your offering stays the same, and the revenue remains the same. No growth, no upward momentum.
But what if you flipped it? What if “lack of time” didn’t mean “lack of impact”?
Enter: the toolkit that lets you reclaim your time and raise your game
Meet the Marketing Skills Workshop Pack for Trainers (Editable PPT + Workbook) from Oak Innovation.
Here’s why it matters:
- It’s pre-built to save you hours of preparation. You don’t start from zero; you start with something that already works.
- It’s fully editable: slide decks, workbooks, activities, assessments—all yours to brand, tweak, and make your own.
- Its focus is on marketing skills that matter: understanding audiences, research & insights, competitor analysis, positioning, campaigns that convert—not just “marketing theory”.
- You walk into the training room confident, clear, and ready—not scrambling at the last minute.
- Lifetime access. You invest once, and you can reuse, refresh, and adapt.
How to make this work for you (and skip the overwhelm)
- Download and brand
Use the link above. Once you check out, the files are yours to keep. Spend 15-30 minutes adding your logo, colour scheme, and possibly an image or two that reflects your style. - Tailor the learning journey.
Even though the content is ready, you still get to make it yours. Pick the modules that align with the group you’re training. Focus on one significant outcome (for example: “design campaigns that engage” rather than “just understand marketing”). - Engage your audience
Use the workbook and accompanying activity sheets. Move beyond “here’s a slide” to “here’s your challenge,” “here’s your solution,” “here’s your next step”. That’s how learning stays with people. - Set up once, reuse often.
Because you’ve edited and saved your version, the next time you train, you won’t be starting from scratch. You’re showing up ready. That means less prep, more delivery. That means more courses, more clients, more impact. - Use your extra time with intention.
With all the heavy lifting handled, use the time you freed to:- Engage with participants after the session.
- Develop follow-up resources.
- Create marketing and outreach for your next session.
- Reflect on feedback and refine for next time.
Let’s flip your story.
Here’s the narrative we often tell ourselves: “I don’t have time to build an excellent marketing skills course, so I’ll do a quick version, or I’ll push it out later.” But you know what? That story holds you back.
Instead, tell a new story: “I do have an effective toolkit, I can deliver marketing training that moves people, and I will show up prepared, confident, and aligned with the change I want to catalyse.”
When you rewrite that internal dialogue, you show up differently. You design differently. You deliver differently.
And when you deliver differently? Your participants benefit. Your clients notice. Your business grows.
Your next step
If you’re ready to step into this new version of your training business, here’s what I suggest: click here and explore the pack: Marketing Skills Workshop Pack for Trainers.
Once you’ve got it under your belt, pick your upcoming workshop date. Set your email reminder. Block out the time. Use the tool to build your session. Launch it. Then review and iterate.
Don’t let “lack of time” remain your excuse. Instead, let it become your signal that you’re ready for a system that frees you up and steps you into your full potential as a trainer.
You’ve got this. Let’s rewrite your marketing skills training story—and let your time work for you.
Catherine Fitzgerald is the founder of Oak Innovation. With over 30 years of experience in the training and development industry, Catherine and her team are ideally positioned to help corporate trainers, people managers, and consultants access editable training course material.
