How To Teach A Course On Marketing Without Creating Any Content From Scratch.

Now you can offer participants a practical understanding of marketing principles and how organizations identify customers, communicate value and support business growth.

If marketing is part of a wider training niches, Sales Skills and Customer Focus Skills are two natural topics to explore next.

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Who Are These Marketing Skills Training Materials For?

These ready-to-use training course materials are used by corporate trainers, independent consultants, HR professionals, educators, and people managers.

 

What’s Covered In This Marketing Skills Training Course Material?

1. Introduction to marketing skills

• Key marketing skills.
• What is marketing.
• Core marketing concepts.

2. The marketing environment

• Factors that demand strategic management skills.
• The level of control a company has over marketing.
• The main aims of marketing.

3. The Boston Consulting Group Matrix

• The marketing environment.
• Boston Consulting Group Matrix.
• Essential aspects like products, prices, and places.
• Product growth opportunities.
• The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

 

• Dogs – Products with low growth or market share.
• Question marks or problem child – Products in high-growth markets with a low market share.
• Stars – Products in high-growth markets with a high market share.
• Cash cows – Products in low-growth markets with a high market share.

4. Products

• Focus on products.

5. Price and place

• Selling.
• The level of sophistication in the market.
• Competitor analysis.
• Supporting the market.
• Identifying what costs will be associated with engaging in a market.

6. Promote the product

• How to sustain a competitive advantage.
• Product differentiation.

 

Free Marketing Skills Workshop Preview.

Below are sample materials from this course.

We intentionally use generic backgrounds and titles, so you can easily rebrand and customize everything as your own.

No subscriptions. No recurring fees. No attribution required.

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What Trainers Actually Say.

★★★★★ “1,000% impressed… Best material I’ve seen, and the price is outstanding.” – Loretta Thirtyacre, COUNTRY Insurance.

★★★★★ “Great value for money — trainers’ notes, slide pack, and delegate workbook all included.” – Pauline Weddell.

★★★★★ “Saved coaches countless hours of program development time for a once-off cost.” – Sylva K. Leduc, SAGE Leaders.

★★★★★ “Purchased the full suite years ago and still refer back—professional and full of info.” – Christy Crump, Crump & Associates.

 

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72 editable slides • 46-page instructor guide • 39-page workbook • 17 activities • Instant download • Use forever

 

Organizations That Have Downloaded Oak Innovation Training Materials.

 

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