Why do people buy?
Personal Development
By Kay Fitzgerald
Published January 05. 2021
Have you ever wondered why do people buy?
Well, here are six reasons WHY some people DO PEOPLE BUY. And, seven reasons why some people don't buy.
SIX MAIN REASONS WHY PEOPLE BUY
REASON
6
REASON
3
To reduce risk or loss
REASON 2
For their job, enjoyment or comfort
REASON 5
To avoid pain
REASON 1
For other people
To enhance their prestige or ego
Money
REASON
4
Seven MAIN REASONS WHY PEOPLE don't BUY
REASON
7
REASON
6
REASON
3
No hurry
REASON 2
No need
REASON 5
No trust
REASON 1
No understanding of
the product
No value for the product
No value for the product
No money
REASON
4
Successful Salespeople:
Focus on what the product will do for the customer (e.g., the
benefits of the product)
They do not focus on the product (e.g., the f
eatures of the product)
What can you do to increase sales?
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