What Do All Customers really want?

Personal Development

By Kay Fitzgerald
Last Updated January 02, 2021

To have their needs satisfied.

They want products or services to deliver benefits and to know what these benefits can do for them.


Customers Want

Rule number 1:

You cannot assume that you know what a customer's expectations are - you must ask them!

Expectations

Customer

Rule number 2:

Customers expectations will constantly change so they must be established
on an ongoing basis.

Expectations

Customer

Are based on:

- Social and demographic factors
- Economic situation
- Educational standards
- Competitor products
- Experience

Expectations

Customer

Customers stay if you meet expectations on:
- Quality
- Price
- Product
- Location
- Customer service

Expectations

Meeting

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