Rule number 1:
You cannot assume that you know what a customer's expectations are - you must ask them!
Rule number 2:
Customers expectations will constantly change so they must be established
on an ongoing basis.
Are based on:
- Social and demographic factors
- Economic situation
- Educational standards
- Competitor products
Customers stay if you meet expectations on:
- Customer service
Content to deliver your own webinars, virtual training sessions, or classroom-based courses
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