CRM can be seen as a product that has:
- Identifiable inputs and components
- Identifiable characteristics
- Capacity for improvement
As A Product
CRM
CRM can be seen as a process that has:
Identifiable inputs and outputs.
Identifiable components that transform inputs to generate outputs.
Critical points to be managed.
As A Process
CRM
The customer service process blends together:
- Information
- Products
- Service
- People
- Communication
As A Process
CRM
The end result of the customer service process blending these areas together is a customer-focused solution.
As A Process
CRM
Keep up to date with our new series of Web Stories
-