How To Communicate Change

Personal Development

By Kay Fitzgerald
Last Updated November 24, 2020

Have you ever stopped to think on what is the best way to communicate A change initiative?

WE'RE TALKING ABOUT A SIMPLE APPROACH THAT YOU CAN TAKE TO COMMUNICATE CHANGE IN YOUR COMPANY.

In our experience, you can apply these seven simple principles:

1. Keep it simple
2. Use metaphors and analogies
3. Listen

Maximize
Impact

Apply these simple principles:

4. Use multiple forums to spread the word
5. Lead by example

Maximize
Impact

Apply these simple principles:

6. Repeat as often as necessary
7. Address any inconsistencies

Maximize
Impact

These simple principles will help because they will help you bring clarity to the situation.

Clarity will help people move through the following stages of involvement:

- Awareness
- Understanding
- Support
- Involvement
- Committment

Clear Communication

We want to also bring your attention to some common communication mistakes that you should avoid.

Take particular notice of these positions that will impede communication:

"They don't need to know yet, it will only upset them"

Common Mistakes

Another common phrase that will impact on communication.

"They know about it already, we announced it"

Common Mistakes

Many companies make this simple mistake:

"The supervisors know, they can pass it on"

Common Mistakes

And, perhaps one of the most dangerous positions is: 

"We don't have the fine details yet, so we should hold off until everything is perfect before we share anything"

Common Mistakes

When you focus on these principles you will find it easier to communicate change initiatives.

Get More CONTENT for YOUR WEBINARS, VIRTUAL TRAINING SESSIONS, OR CLASSROOM-BASED COURSES

Learn More