What would you change if you could start again with your customers?
And, what if you suddenly found that you could attract a whole new range of customers?
Let's breathe a little life into your thoughts by looking at the benefits Of a Customer-driven organization
In our experience, this organization:
- Listens to customers - Integrates customers - Provides customer-focused solutions - Promotes a customer culture
What Is A Customer Driven Organization?
Your customers deserve to be heard and this generates:
- Loyalty of customers - Focus on value-add - Service as a differentiator - Market information - Higher profits
Benefits Of Being Customer Driven
Customers will stay with you when they: 1. Feel valued 2. Receive what they require 3. Trust the organization 4. Feel protected from competitors
Loyalty
Customer
You must always ensure that: - Resources focused on the customer - Operations set on what the customer wants - Competencies allocate to meet their needs
Value-Add
Focus On
Always try to ensure:
- Service is the differentiator - Service will increase loyalty - Service is a functional aspect - Service a cultural aspect
Differentiation
Service
Linking with your customers generates information on: