BENEFITS OF THE CUSTOMER DRIVEN ORGANIZATION

Personal Development

By Kay Fitzgerald
Last Updated November 24, 2020

What would you change if you could start again with your customers?

And, what if you suddenly found that you could attract a whole new range of customers?

Let's breathe a little life into your thoughts by looking at the benefits Of a Customer-driven organization

In our experience, this organization:

- Listens to customers
- Integrates customers
- Provides customer-focused solutions
- Promotes a customer culture


What Is A Customer Driven Organization?

Your customers deserve to be heard and this generates:

- Loyalty of customers
- Focus on value-add
- Service as a differentiator
- Market information
- Higher profits

Benefits Of Being Customer Driven

Customers will stay with you when they:
1. Feel valued
2. Receive what they require
3. Trust the organization
4. Feel protected from competitors

Loyalty

Customer

You must always ensure that:
- Resources focused on the customer
- Operations set on what the customer wants
- Competencies allocate to meet their needs 

Value-Add

Focus On

Always try to ensure:

- Service is the differentiator
- Service will increase loyalty
- Service is a functional aspect
- Service a cultural aspect

Differentiation

Service

Linking with your customers generates information on:

- Market growth rate
- Competitive activity
- Customer buyer trends
- Product/service requirements

Information

Market

You should always:

- Focus on what the customer wants
- Provide products that sells
- Eliminate unnecessary activity
- Focus on 'right first-time" action

Profits

Higher

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