You can use these training course materials to instruct teams to master marketing skills, understand the marketing process, explore marketing tools and techniques, and product differentiation.
Learning Outcomes.
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
Marketing Course – Sample Materials.
We use generic backgrounds so that you can rebrand the training course materials as your own.
Topics Covered.
1. Introduction to marketing skills
- Key marketing skills.
- What is marketing.
- Core marketing concepts.
2. The marketing environment
- Factors that demand strategic management skills.
- The level of control a company has over marketing.
- The main aims of marketing.
3. The Boston Consulting Group Matrix
- The marketing environment.
- Boston Consulting Group Matrix.
- Essential aspects like products, prices, and places.
- Product growth opportunities.
- The Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
- Focus on products.
5. Price and place
- Selling.
- The level of sophistication in the market.
- Competitor analysis.
- Supporting the market.
- Identifying what costs will be associated with engaging in a market.
6. Promote the product
- How to sustain a competitive advantage.
- Product differentiation.
What’s In The Download.
Instant access to everything you need.
- Workbook.
- Slides.
- 17 Free Training Games.
- 17 Free Training Icebreakers.
- 15 Practical Training Guides.
- 2 Course Tests.
- Activities/Exercises.
- A Reading List.
- A Course Advertorial.
- An Action Plan.
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