Buy Course Material On Marketing Skills

$60.00

SKU: MKT Categories: ,

Audience.

Anyone that works within companies and marketing positions will benefit from this course material on marketing skills.

The course materials will also meet the needs of participants that are new to marketing.

You can now use these training course materials to instruct teams to master marketing skills, understand the marketing process, explore marketing tools and techniques, and product differentiation.

Objectives.

Your participants will:

  • Explore the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Examine the benefits of an effective marketing process.

 

Marketing Course – Sample Materials.

We use generic backgrounds so that you can rebrand the training course materials as your own.

Topics Covered.

1. Introduction to marketing skills

  • Key marketing skills.
  • What is marketing.
  • Core marketing concepts.

2. The marketing environment

  • Factors that demand strategic management skills.
  • The level of control a company has over marketing.
  • The main aims of marketing.

3. The Boston Consulting Group Matrix

  • The marketing environment.
  • Boston Consulting Group Matrix.
  • Essential aspects like products, prices, and places.
  • Product growth opportunities.
  • The Boston Consulting Group’s product portfolio matrix (BCG matrix).

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio. The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products

  • Focus on products.

5. Price and place

  • Selling.
  • The level of sophistication in the market.
  • Competitor analysis.
  • Supporting the market.
  • Identifying what costs will be associated with engaging in a market.

6. Promote the product

  • How to sustain a competitive advantage.
  • Product differentiation.

 

What’s In The Download.

Instant access to everything you need.

  • Workbook.
  • Slides.
  • 17 Free Training Games.
  • 17 Free Training Icebreakers.
  • 15 Practical Training Guides.
  • 2 Course Tests.
  • Activities/Exercises.
  • A Reading List.
  • A Course Advertorial.
  • An Action Plan.